IIT Kharagpur - Soft Skills For Business Negotiations And Marketing Strategies

5.0 /5

(14 Ratings)

Offered byNPTEL
Public/Government Institute

Soft Skills For Business Negotiations And Marketing Strategies
at
NPTEL
Overview

Gain a comprehensive overview of the Business Negotiations And Marketing Strategies principles and concepts

Duration	12 weeks
Mode of learning	Online
Schedule type	Self paced
Credential	Certificate

Soft Skills For Business Negotiations And Marketing Strategies

Table of contents

Overview
Course Details
Curriculum
Faculty
Student Reviews

Soft Skills For Business Negotiations And Marketing Strategies
at
NPTEL
Course details

Skills you will learn

Marketing Negotiation Soft skills

Who should do this course?

For Students of Business Management Marketing
For Product Management Architecture Engineering Commerce Infrastructure Design and Management Candidates appearing for Job interviews Potential Negotiators Marketing professionals

More about this course

The primary focus of this course is to highlight various categories and applications of soft skills through various cases extracted from the real field and other research case studies
The fundamental concepts and distinctions between Soft Skills and Hard Skills are discussed
The course is tailored very effectively to introduce various Soft skill application examples
This course would be very useful for the students, practicing professionals as well as common people who are voluntarily or involuntarily involved in negotiations and strategies in daily life
The lectures would be supported with illustrative sketches, analysis and demonstrative enactments, in addition to the digital illustrations time to time with various examples
This would facilitate easy comprehension for the students of different level of ability and exposure
Multiple illustrations with case studies would be the strength of this course disseminated with lucid lectures

Soft Skills For Business Negotiations And Marketing Strategies
at
NPTEL
Curriculum

Week 1

Soft Skills and Hard Skills

Week 2

Non-verbal communications

Week 3

Negotiations

Week 4

Professional Negotiations

Week 5

Business Negotiation

Week 6

Product Marketing Negotiation

Week 7

Negotiation for Services

Week 8

Marketing Strategy

Week 9

Power Marketing

Week 10

Power Marketing Strategies

Week 11

Power Marketing Presentations

Week 12

Time Management in Marketing

Soft Skills For Business Negotiations And Marketing Strategies
at
NPTEL
Faculty details

Uttam K. Banerjee

Uttam K. Banerjee is currently a senior Professor in the Department of Architecture & Regional Planning, as well as Joint-Faculty in the RCG School of Infrastructure Design and Management at the Indian Institute of Technology Kharagpur, where he has served as the Head in both the departments from 2004 to 2007 and 2011 to 2014 respectively.