

UCT - Digital Marketing online short course
- Offered byGetSmarter
Digital Marketing online short course at GetSmarter Overview
Digital Marketing online short course
at GetSmarter
Gain the skills to create and execute a comprehensive digital marketing campaign, from website design and analytics to copywriting for SEO
Duration | 6 weeks |
Start from | Start Now |
Total fee | ₹75,392 |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Digital Marketing online short course at GetSmarter Highlights
Digital Marketing online short course
at GetSmarter
- Earn a certificate from University of Cape Town
- Fee can be paid in instalments
- Unlimited access to edX’s career engagement network
Digital Marketing online short course at GetSmarter Course details
Digital Marketing online short course
at GetSmarter
Skills you will learn
What are the course deliverables?
An understanding of the various elements and channels that make up a holistic digital marketing strategy.
Practical skills in web design, analytics, SEO, online copywriting, social media marketing, and email marketing.
Knowledge that is transferable to a broad range of contexts and industries, across different career levels.
More about this course
The UCT Digital Marketing online short course explores how digital marketing shapes organisations’ ability to connect and resonate with their audiences in the digital realm, ultimately driving business objectives
Framed within the distinctive social context of South Africa, this course navigates the essential components of an efficient digital marketing strategy, recognising the necessity for a nuanced approach
Digital Marketing online short course at GetSmarter Curriculum
Digital Marketing online short course
at GetSmarter
Module 1
An overview of digital marketing
Module 2
Website design and analytics
Module 3
Search engine optimisation
Module 4
Online copywriting
Module 5
Online advertising and email marketing
Module 6
Social media marketing
Digital Marketing online short course at GetSmarter Faculty details
Digital Marketing online short course
at GetSmarter
Dr Nqobile Bundwini
Senior Lecturer in Marketing, School of Management Studies, UCT
Digital Marketing online short course at GetSmarter Admission Process
Digital Marketing online short course
at GetSmarter
Important Dates
Jun 2, 2025
Course Commencement Date
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Digital Marketing online short course
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