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UCT - Digital Marketing online short course 

  • Offered byGetSmarter

Digital Marketing online short course
 at 
GetSmarter 
Overview

Gain the skills to create and execute a comprehensive digital marketing campaign, from website design and analytics to copywriting for SEO

Duration

6 weeks

Start from

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Total fee

75,392

Mode of learning

Online

Official Website

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Credential

Certificate

Digital Marketing online short course
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Faculty
  • + 1 more item

Digital Marketing online short course
 at 
GetSmarter 
Highlights

  • Earn a certificate from University of Cape Town
  • Fee can be paid in instalments
  • Unlimited access to edX’s career engagement network
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Digital Marketing online short course
 at 
GetSmarter 
Course details

What are the course deliverables?
An understanding of the various elements and channels that make up a holistic digital marketing strategy.
Practical skills in web design, analytics, SEO, online copywriting, social media marketing, and email marketing.
Knowledge that is transferable to a broad range of contexts and industries, across different career levels.
More about this course

The UCT Digital Marketing online short course explores how digital marketing shapes organisations’ ability to connect and resonate with their audiences in the digital realm, ultimately driving business objectives

Framed within the distinctive social context of South Africa, this course navigates the essential components of an efficient digital marketing strategy, recognising the necessity for a nuanced approach

Digital Marketing online short course
 at 
GetSmarter 
Curriculum

Module 1

An overview of digital marketing

 

Module 2

Website design and analytics

 

Module 3

Search engine optimisation

 

Module 4

Online copywriting

 

Module 5

Online advertising and email marketing

 

Module 6

Social media marketing

Faculty Icon

Digital Marketing online short course
 at 
GetSmarter 
Faculty details

Dr Nqobile Bundwini
Senior Lecturer in Marketing, School of Management Studies, UCT

Digital Marketing online short course
 at 
GetSmarter 
Admission Process

    Important Dates

    Jun 2, 2025
    Course Commencement Date

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