IIT Roorkee - Digital Marketing Course
- Offered byIntellipaat
- Private Institute
Digital Marketing Course at Intellipaat Overview
Duration | 7 months |
Start from | Start Now |
Total fee | ₹89,034 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Future job roles | Digital Marketing Analyst , Social Media Marketing Manager , SEO Manager , Brand Manager |
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
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Digital Marketing Course at Intellipaat Highlights
- Earn certificate from iHUB IIT Roorke after completion of the course
- 24/7 support available
- 20+ Industry Projects and Case Studies
- Placement support and 3 guaranteed interviews offered after course completion
- 1 on 1 Career Mentoring Sessions
- Resume & LinkedIn Profile Building
Digital Marketing Course at Intellipaat Course details
Using Essential Digital Marketing Tools and Strategies
Performing SEO guidelines for Successful On-page Optimization
Conducting End-to-End Google Ads PPC Campaigns
Analysing Data and Gaining Insights with Google Analytics
Implementing Email and Mobile Marketing Strategies for an effective result
Optimization of a Website Using Google Search Console
Applying Core Principles of Social Media Marketing
Creating High-Quality Content Marketing Strategies
This Digital Marketing program is curated by top industry professionals and IIT /IIM faculty. Additionally, the training provides learners with the necessary skill sets to pass the certification exams for Google Analytics IQ, HubSpot, and Google Ads
Our Digital Marketing course comprises hands-on experience using in demand tools, live sessions, self-paced learning, and 20 industry-specific projects and case studies
Digital Marketing Course at Intellipaat Curriculum
Module 1 – Making Informed Business Decisions
Learn to perform competitive analysis to build a unique brand identity. Also, learn how to perform competitive analysis to build a unique brand value.
Understand customer centricity and conduct competitor research.
Understand how to conduct various content strategies to reach maximum audiences via social media and community channels to have impactful customer engagement and brand trustworthiness.
Apply analytics to perform performance measurement and optimization using KPI metrics and A/B testing.
Module 2 - Personality Development
Enhance soft skills and build conversational confidence.
Module 3 – Setting up a website
Understand the technicality of setting up of a website
Tasks required by the marketer to perform
Module 4 – Master Search Engine Optimization (SEO)
Understand the difference between Organic vs Paid Marketing
Impact of SEO on businesses and ROI calculations. Understand Google Search Engine and other prominent Search Engines. How to rank on search Engines.
Understand Keyword research, selection and building content strategy for growing organic traffic
Module 5 – Organic Social Media Optimization (SMO)
Learn Social Media Optimization (SMO) and explore its real-world applications and use cases. Learn how to perform and build effective social media marketing plan.
Understand how to promote Content or Product(s) on various platforms, such as Quora, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Module 6 – Paid Ads & Paid Marketing
Introduction to Digital Paid Media Landscape and metrics marketers should focus on.
Meta Ads: Setting up the campaigns, understanding and working with different types of campaigns.
LinkedIn Ads – Understanding account, campaigns setup and their types
X & Snapchat Ads – Working with campaigns and types of campaigns
YouTube Ads – Learn to promote videos with Youtube Paid marketing.
Digital Marketing Course at Intellipaat Faculty details
Digital Marketing Course at Intellipaat Admission Process
Important Dates
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