E-commerce Technologies offered by Madurai Kamaraj University
- A++ NAAC accredited
- State University
- Estd. 1966
E-commerce Technologies at Madurai Kamaraj University Overview
Duration | 12 weeks |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Admission Process
E-commerce Technologies at Madurai Kamaraj University Highlights
- Earn a certificate from Madurai Kamaraj University
- Learn from industry experts
E-commerce Technologies at Madurai Kamaraj University Course details
- IT professionals seeking to enhance their knowledge and expertise in e-commerce technologies to better support online businesses, manage e-commerce platforms, or develop e-commerce solutions within their organizations
- Web developers and designers interested in specializing in e-commerce website development and design, including frontend and backend development, user experience (UX) design, and responsive design principles
- Marketers looking to expand their skill set to include e-commerce technologies and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and conversion rate optimization (CRO) for e-commerce websites
- Gain a comprehensive understanding of the fundamental technologies that power e-commerce platforms
- Explore the different e-commerce business models, such as B2C (business-to- CONSUMER), B2B (business-to-business), C2C (consumer-to-consumer), and their underlying technological requirements
- Learn about various e-payment systems and gateways used in online transactions, along with security protocols for secure financial interactions
- Understand the principles of e-commerce marketing and advertising, including search engine optimization (SEO), social media marketing, and online advertising platforms
- Gain insights into e-commerce analytics and data management techniques used to track customer behavior and optimize online stores
- Develop the ability to evaluate and select appropriate e-commerce technologies based on specific business needs
- E-Commerce Technologies, is designed for Undergraduate students to present a managerial perspective of the broad study on the introduction of e-commerce and the underlying used technologies involved in the sharing of business information, maintaining business relationships and transactions by means of telecommunications networks
E-commerce Technologies at Madurai Kamaraj University Curriculum
Week – I
Introduction to e-commerce
Technical components and functions of e-commerce
Advantages and disadvantages of e-commerce
Week – II
Scope and applications of e-commerce
E-commerce and e-business
Week – III
Evolution of internet, Domain names and internet organization
Types of network
Role of internet in B2B application and Building own website
Week – IV
Web promotion
Target email, Banner exchange and Shopping Bots
Secure transaction over internet
Week – V
Privacy issues
Computer crime
Threats and attacks on computer system
Week – VI
Software packages for privacy
Hacking and computer virus
Security algorithms
Week – VII
Authorization and authentication, digital signature
Firewall
Basic concepts of EDI
Week – VIII
Applications of EDI
EDI model and Disadvantages of EDI model
Week – IX
Introduction to electronic payment systems
Payment types
Week – X
Planning e-commerce initiates, Linking objectives to business strategies
Managing costs, Strategies for developing e-commerce websites
Week – XI
Pros and cons of online shopping
Case study- cons of online shopping, E-cycle of internet marketing
Week – XII
Internet marketing techniques
Personalization of e-commerce
E-commerce Technologies at Madurai Kamaraj University Admission Process
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