Discontinued(Sept 2025)- Operations Management 

offered by IIM Bangalore

Executives, Students pursuing post graduate and anyone who wants to upskill themselves in the field of Operations Management

Explain the basic concepts of Consumer Behaviour and its linkages to marketing

Examine how markets are segmented, and brands are positioned

Analyse the phenomenon of consumer learning about a brand and forming perceptions about it

Compare how the theoretical aspects of Consumer Behaviour are practiced in real scenarios by marketeers and brands

The course equip participants with skills to address important aspects of business operations including capacity, productivity, quality, and supply chain. They will also learn how operations in an organisation are configured and explore factors that can potentially drive the complexity of managing such operations

The course will also address the important concepts of Operations Management such as estimating capacity, identifying bottlenecks, and de-bottlenecking

Throughout the course, participants will join the course team for discussions on productivity improvement methods, the development of quality assurance systems and configuration of supply chains