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Strategic Digital Marketing & Analytics - II Batch 
offered by IIM Rohtak

  • Public/Government Institute
  • Estd. 2010

Strategic Digital Marketing & Analytics - II Batch
 at 
IIM Rohtak 
Overview

Become a Strategic Digital Marketing expert by specializing in Digital Marketing Analytic, Social Media, Content Marketing, and understand the emerging world of Digital Marketing, systematic decision making

Duration

4 months

Mode of learning

Online

Credential

Certificate

Strategic Digital Marketing & Analytics - II Batch
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Faculty

Strategic Digital Marketing & Analytics - II Batch
 at 
IIM Rohtak 
Highlights

  • Earn a certificate from IIM Rohtak
  • Focus case based pedagogy
  • Interface with industry experts
  • Learn from faculty with rich academic and industry experience
Read more
Details Icon

Strategic Digital Marketing & Analytics - II Batch
 at 
IIM Rohtak 
Course details

Who should do this course?
  • For Strategic Digital Marketing Career, Traditional Digital Marketers, Businesspersons, Brand & Communication Managers, PR Professionals, Sales & Marketing Professionals
What are the course deliverables?
  • Focused Study on Digital Revolution & Trends
  • Designing Digital Marketing Strategies
  • Conjoint Analysis for Product Development
  • Acquire Customer Behavior Segmentation Technique
  • Email Marketing Analytics & Google Analytics
  • Learn Developing a Growth Marketing Capability
  • Analyze Funnel Data and Understand User Behavior
More about this course
  • The Strategic Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making
  • The IIM Rohtak course will provide students with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques
  • The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analyses

Strategic Digital Marketing & Analytics - II Batch
 at 
IIM Rohtak 
Curriculum

Introduction to the Course and Case Method pedagogy

Digital Revolution, Changing trends in Marketing

Rising relevance of marketing analytics

Regression and Correlation

Multiple Regression to forecast sales

Modeling Trend and Seasonality

Ratio to Moving Average Method

Winter's Method

Marketing Data Analytics

Analyzing Sales

Analyzing how Demographics affect sales

Pulling data from a pivot table

Positioning Analytics -how to position your brands/ companies

Case: The Evolution of Brand India, 2014, Ivey Publishing

Charts to Summarize Marketing Data

Combination Charts

Summarize Market Research Surveys

Making Chart Labels Dynamic

Summarizing Monthly sales -Force Rankings

Control Data in a Chart

Using Sparklines

Creating the End- of -Week Sales Report

Customer choice Analytics

Estimating Demand Curves and Optimize Price, Price Bundling

Estimating Linear and Power Demand Curves

Optimize Pricing

Pricing Using Subjectively Estimated Demand Curves

Pricing Multiple Products

Why Bundling

Find Optimal Bundle Prices

Faculty Icon

Strategic Digital Marketing & Analytics - II Batch
 at 
IIM Rohtak 
Faculty details

Dr. Neha Bhardwaj
Dr. Neha Bhardwaj is a faculty in the Marketing area at IIM, Rohtak. She has her doctorate from Faculty of Management Studies (FMS), University of Delhi. She completed her MBA from IBS, Hyderabad and her Bachelors in Technology (B.Tech) from Himachal Pradesh University.

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Strategic Digital Marketing & Analytics - II Batch
 at 
IIM Rohtak 
 
Frequently Asked Questions

Q:   Can I get into IIM Rohtak with 70%?
A: 

IIM admisison to the MBA course is based on a valid CAT score, followed by Written Ability Test (WAT) and Group Discussion & Personal Interview (GD &PI). CAT 2023 cut offs for IIM admission are estimated to be in the range of 95-100 percentile for General candidates. For top IIMs such as IIM Ahmedabad, IIM Bangalore and IIM Calcutta, among others, the minimum CAT cut off is 90 percentile and the maximum can go upto 100. IIM Rohtak estimated CAT cutoff 2023 (percentile) will range between 92 and 94 for the General category students.  

So, considering the previous year trends and estimated CAT percentile for IIM Rohtak, students with 70 percentile cutoff will not be able to get into IIM Rohtak. Candidates can get admission to other B-Schools like XIME, Bangalore and LIBA, Chennai with 70 percentile CAT cutoff. 

 

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Q:   How to get admission to EPGDSM course at IIM Rohtak?
A: 

To get admission to EGPDSM course at IIM Rohtak, the minimum eligibility is to get a UG degree with minimum 50% aggregate in the last qualfiying exam of the undergraduate course. Further,   applicants with some work experience in a relevant field will have an added advantage. IIM Rohtak shortlists students by conducting an online Sports Aptitude Assessment Test. The final selection is done based on the performance of candidates in PI round. 

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Q:   What is the eligibility criteria for Certificate courses at IIM Rohtak?
A: 

As per the eligibility criteria for IIM Rohtak Certificate courses, candidates must pass graduation or any equivalent degree in the relevant stream from a recognised university. This course is designed for working professionals. The applicants must have an experience of two year at the time of applying for the course. 

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Q:   What is the cutoff mark to join IIM Rohtak?
A: 

IIM Rohtak accepts CAT scores for admission to the MBA/ PGDM courses. IIMs, however, do not release CAT cutoffs in the public domain and are exclusively accessible only via account login to candidates who have appeared for the exam. IIM Rohtak has released the aggregate percentile scores in the CAT 2023 for admission. As per the data available on the official website, the minimum CAT percentile required to be eligible for a PI round is tabulated below: 

CategoryTotal Overal All
General96
EWS92
NC-OBC82
SC60
ST50
DAP-General86
DAP-EWS82
DAP-NC-OBC72
DAP-SC50
DAP-ST40
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Q:   Is 240 a good score in IPMAT for admission to IIM Rohtak?
A: 

IIM Rohtak will conduct the IPM AT 2024 counselling for admission to the five-year integrated course. Talking about IPMAT cutoff 2023 for the General category student, the cutoff score stood at 409. Considering this, candidates belonging to the General category students can not get into IIM Rohtak with a score of 240

The last year IPM AT cutoff for ST and SC ctaegories student stooad at 201 and 274, respectively. So, if a candidates belongs to these two categories can get admission at IIM Rohtak. 

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Strategic Digital Marketing & Analytics - II Batch
 at 
IIM Rohtak 

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Strategic Digital Marketing & Analytics - II Batch
 at 
IIM Rohtak 
Contact Information

Address

Management City, NH-10, Southern Bypass, Sunaria
Rohtak ( Haryana)

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