

Strategic Digital Marketing & Analytics - II Batch offered by IIM Rohtak
- Public/Government Institute
- Estd. 2010
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Overview
Duration | 4 months |
Mode of learning | Online |
Credential | Certificate |
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Highlights
- Earn a certificate from IIM Rohtak
- Focus case based pedagogy
- Interface with industry experts
- Learn from faculty with rich academic and industry experience
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Course details
- For Strategic Digital Marketing Career, Traditional Digital Marketers, Businesspersons, Brand & Communication Managers, PR Professionals, Sales & Marketing Professionals
- Focused Study on Digital Revolution & Trends
- Designing Digital Marketing Strategies
- Conjoint Analysis for Product Development
- Acquire Customer Behavior Segmentation Technique
- Email Marketing Analytics & Google Analytics
- Learn Developing a Growth Marketing Capability
- Analyze Funnel Data and Understand User Behavior
- The Strategic Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making
- The IIM Rohtak course will provide students with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques
- The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analyses
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Curriculum
Introduction to the Course and Case Method pedagogy
Digital Revolution, Changing trends in Marketing
Rising relevance of marketing analytics
Regression and Correlation
Multiple Regression to forecast sales
Modeling Trend and Seasonality
Ratio to Moving Average Method
Winter's Method
Marketing Data Analytics
Analyzing Sales
Analyzing how Demographics affect sales
Pulling data from a pivot table
Positioning Analytics -how to position your brands/ companies
Case: The Evolution of Brand India, 2014, Ivey Publishing
Charts to Summarize Marketing Data
Combination Charts
Summarize Market Research Surveys
Making Chart Labels Dynamic
Summarizing Monthly sales -Force Rankings
Control Data in a Chart
Using Sparklines
Creating the End- of -Week Sales Report
Customer choice Analytics
Estimating Demand Curves and Optimize Price, Price Bundling
Estimating Linear and Power Demand Curves
Optimize Pricing
Pricing Using Subjectively Estimated Demand Curves
Pricing Multiple Products
Why Bundling
Find Optimal Bundle Prices
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Faculty details
Other courses offered by IIM Rohtak
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Frequently Asked Questions
IIM admisison to the MBA course is based on a valid CAT score, followed by Written Ability Test (WAT) and Group Discussion & Personal Interview (GD &PI). CAT 2023 cut offs for IIM admission are estimated to be in the range of 95-100 percentile for General candidates. For top IIMs such as IIM Ahmedabad, IIM Bangalore and IIM Calcutta, among others, the minimum CAT cut off is 90 percentile and the maximum can go upto 100. IIM Rohtak estimated CAT cutoff 2023 (percentile) will range between 92 and 94 for the General category students.
So, considering the previous year trends and estimated CAT percentile for IIM Rohtak, students with 70 percentile cutoff will not be able to get into IIM Rohtak. Candidates can get admission to other B-Schools like XIME, Bangalore and LIBA, Chennai with 70 percentile CAT cutoff.
To get admission to EGPDSM course at IIM Rohtak, the minimum eligibility is to get a UG degree with minimum 50% aggregate in the last qualfiying exam of the undergraduate course. Further, applicants with some work experience in a relevant field will have an added advantage. IIM Rohtak shortlists students by conducting an online Sports Aptitude Assessment Test. The final selection is done based on the performance of candidates in PI round.
As per the eligibility criteria for IIM Rohtak Certificate courses, candidates must pass graduation or any equivalent degree in the relevant stream from a recognised university. This course is designed for working professionals. The applicants must have an experience of two year at the time of applying for the course.
IIM Rohtak accepts CAT scores for admission to the MBA/ PGDM courses. IIMs, however, do not release CAT cutoffs in the public domain and are exclusively accessible only via account login to candidates who have appeared for the exam. IIM Rohtak has released the aggregate percentile scores in the CAT 2023 for admission. As per the data available on the official website, the minimum CAT percentile required to be eligible for a PI round is tabulated below:
Category | Total Overal All |
---|---|
General | 96 |
EWS | 92 |
NC-OBC | 82 |
SC | 60 |
ST | 50 |
DAP-General | 86 |
DAP-EWS | 82 |
DAP-NC-OBC | 72 |
DAP-SC | 50 |
DAP-ST | 40 |
IIM Rohtak will conduct the IPM AT 2024 counselling for admission to the five-year integrated course. Talking about IPMAT cutoff 2023 for the General category student, the cutoff score stood at 409. Considering this, candidates belonging to the General category students can not get into IIM Rohtak with a score of 240.
The last year IPM AT cutoff for ST and SC ctaegories student stooad at 201 and 274, respectively. So, if a candidates belongs to these two categories can get admission at IIM Rohtak.
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Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Contact Information
Management City, NH-10, Southern Bypass, Sunaria
Rohtak ( Haryana)
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