Strategic Digital Marketing & Analytics - II Batch offered by IIM Rohtak
5.0 /5- Public/Government Institute
- Estd. 2010
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Overview
Duration | 4 months |
Mode of learning | Online |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Highlights
- Earn a certificate from IIM Rohtak
- Focus case based pedagogy
- Interface with industry experts
- Learn from faculty with rich academic and industry experience
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Course details
- For Strategic Digital Marketing Career, Traditional Digital Marketers, Businesspersons, Brand & Communication Managers, PR Professionals, Sales & Marketing Professionals
- Focused Study on Digital Revolution & Trends
- Designing Digital Marketing Strategies
- Conjoint Analysis for Product Development
- Acquire Customer Behavior Segmentation Technique
- Email Marketing Analytics & Google Analytics
- Learn Developing a Growth Marketing Capability
- Analyze Funnel Data and Understand User Behavior
- The Strategic Digital Marketing and Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making
- The IIM Rohtak course will provide students with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques
- The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analyses
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Curriculum
Introduction to the Course and Case Method pedagogy
Digital Revolution, Changing trends in Marketing
Rising relevance of marketing analytics
Regression and Correlation
Multiple Regression to forecast sales
Modeling Trend and Seasonality
Ratio to Moving Average Method
Winter's Method
Marketing Data Analytics
Analyzing Sales
Analyzing how Demographics affect sales
Pulling data from a pivot table
Positioning Analytics -how to position your brands/ companies
Case: The Evolution of Brand India, 2014, Ivey Publishing
Charts to Summarize Marketing Data
Combination Charts
Summarize Market Research Surveys
Making Chart Labels Dynamic
Summarizing Monthly sales -Force Rankings
Control Data in a Chart
Using Sparklines
Creating the End- of -Week Sales Report
Customer choice Analytics
Estimating Demand Curves and Optimize Price, Price Bundling
Estimating Linear and Power Demand Curves
Optimize Pricing
Pricing Using Subjectively Estimated Demand Curves
Pricing Multiple Products
Why Bundling
Find Optimal Bundle Prices
Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Faculty details
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Strategic Digital Marketing & Analytics - II Batch at IIM Rohtak Contact Information
Management City, NH-10, Southern Bypass, Sunaria
Rohtak ( Haryana)
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