PG Certification Program in Marketing Management 

offered by UPES Online

Gain a deep understanding of marketing concepts and practices, including market research, consumer behavior, segmentation, targeting, branding, pricing, and promotion.

Develop analytical and critical thinking skills to identify and solve complex marketing problems in organizations.

Develop strong communication and interpersonal skills, including the ability to communicate effectively with customers, colleagues, and other stakeholders in the organization.

Gain leadership and management skills, including the ability to manage teams, develop marketing strategies, and drive marketing initiatives.

Learn digital marketing skills, including social media marketing, search engine optimization, email marketing, and other relevant digital marketing techniques.

Gain an understanding of ethical and legal considerations related to marketing practices, including consumer privacy, data protection, and compliance with marketing regulations.

Develop a global perspective on marketing, including cross-cultural communication, international marketing practices, and the impact of globalization on marketing.

The PG Certification Program in Marketing Management by UPES Online provides learners with a strong understanding of human and market behavior to effectively connect with the end consumer

You will learn to develop effective strategies to enhance a business's interactions with the world

The comprehensive curriculum focuses on equipping you with core business skills, critical thinking, and analytical abilities to make a substantial impact in the industry

You will gain in-depth knowledge of emerging areas such as Marketing Analytics, Consumer Buying Behavior, Brand Management, Integrated Marketing Communication, Social & Digital Marketing, Sales & Channel Management, Advertising, and Sales Promotion