Advanced Competitive Strategy
- Offered byCoursera
- Public/Government Institute
Advanced Competitive Strategy at Coursera Overview
Duration | 12 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Advanced Competitive Strategy at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Competitive Strategy and Organization Design Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 12 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
Advanced Competitive Strategy at Coursera Course details
- Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy).
- In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.
- We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets.
- We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.
Advanced Competitive Strategy at Coursera Curriculum
Maintaining your Customer Base
Introduction
Importance of Customer Loyalty
Types of Switching Costs
Customer Value and Switching
Old Suppliers
Customers
New Suppliers
Wrap Up
Course Overview
How to Use Discussion Forums
Resource: Lecture Slides
Get to Know Your Classmates
Complete Slide Deck Week 1
Maintaining your Customer Base
Determine your Prices Wisely
Introduction
Price Discrimination I: Reasons to Discriminate
Price Discrimination II: Synchronization with Product Differentiation
First Degree Price Discrimination
Second Degree Price Discrimination
Third Degree Price Discrimination
Intertemporal Pricing
Wrap Up
Resource: Lecture Slides
Complete Slide Deck Week 2
Determine your Prices Wisely
Keep Your Business Clean
Introduction
Reasons for Competition Policy
Instruments
Cartel Agreements
Factors Favoring Cartels
Examples
Defining Markets and Measuring Market Power
Forms of Market Forclosure
Wrap Up
Resource: Lecture Slides
Complete Slide Deck Week 3
Keep Your Business Clean
Increase your Returns
Introduction
Network Goods
Network Effects I: Direct Network Effects
Network Effects II: Indirect Network Effects
Market Structure in Network Industries
Economies of Scale
Economies of Scope
Diseconomies of Scale & Scope
Reasons to Buy
Reasons to Make
Wrap Up
Resource: Lecture Slides
Complete Slide Deck Week 4
Increase your Returns
Strategies in Network Markets
Introduction
Achieving Critical Mass
Raising Attention and Downsizing Perceived Risks
Strategies in Standardization
Knowing the Target Market
Strategic Pricing
Wrap Up
Resource: Lecture Slides
Complete Slide Deck Week 5
Strategies in Network Markets
Achieve Growth with the Help of Partners
Introduction
Trends
Differences
Goals for Partners and Buyers
Goals for Targets
Overview
Pre Merger Considerations
Merger Control
Post Merger Integration
Success of M&As
Wrap Up
Resource: Lecture Slides
Complete Slide Deck Week 6
Achieve Growth with the Help of Partners
Grow Organically
Introduction
Growth and Profitability
Organic Growth
External Limitations
Internal Limitations
International Strategies
Wrap Up
Resource: Lecture Slides
Complete Slide Deck Week 7
Grow Organically
Final Exam
Final Exam
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