Basics of Digital Marketing by NPTEL 

  • Offered byNPTEL

Basics of Digital Marketing by NPTEL

Offered by Indian Devi Ahilya Vishwavidyalaya, Indore and NPTEL


15 weeks

Total fee


Mode of learning


Difficulty level


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Basics of Digital Marketing by NPTEL

  • Offered by Devi Ahilya Vishwavidyalaya, Indore
  • Final score comprises of 30% for weekly assignment and 70% of the weightage for final exam
  • Enrollments start from 18 June 2020
  • Course conducted by Prof. Adrish Banerjee (Devi Ahilya Vishwavidyalaya, Indore alumni)
  • Enroll for free
  • Pay for Certification Examination
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Basics of Digital Marketing by NPTEL
Course details

More about this course
  • The course familiarize students with an understanding of how the digital media works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. Enrich learner with the essential principles and practices of marketing in the digital economy by making this course, an indispensable part of their knowledge base. Companies that were non-existent a few short years ago, including Facebook, Whatsapp, LinkedIn, and Youtube, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively ?young? by any measure.

Basics of Digital Marketing by NPTEL

Week 1:

Introduction to Marketing

Consumer Behavior

Introduction to Digital Marketing

Week 2:

Search Engine Optimization 1

Search Engine Optimization 2

Search Engine Optimization 3

Week 3:

Search_Engine_Marketing : Part 1

Search_Engine_Marketing : Part 2

Display Advertising

Week 4:

Social Media Marketing

Social Media Marketing (Word of Mouth)

Social Media Platforms Part 1

Social Media Platforms Part 2

Week 5:

Online Reputation Management

Mobile Marketing Part 1

Mobile Marketing Part 2

Website Planning & Creation

Week 6:

Email Marketing Part 1

Email Marketing Part 2

Introduction to E Commerce Part 1

Introduction to E Commerce Part 2

Week 7:

E-COMMERCE Strategy 1

E-COMMERCE Strategy 2

Content Marketing

Content Creation Process

Influencer Marketing

Week 8:

Digital Marketing Strategies

Week 9:

Digital Analytics & Measurements

Week 10:

Measuring Campaign Effectiveness

Attribution Model

Week 11:

Digital Marketing Plan

Case Studies

Week 12:

New Technologies & Advancement in Digital Marketing

Review of Digital Marketing Course

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Students Ratings & Reviews

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Tushar Sharma
Basics of Digital Marketing by NPTEL
Learning Experience: easy course help in ,y job
Faculty: faculty was very nice their was many assignments
Course Support: very good impact
Reviewed on 3 Feb 2023Read More
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M Gowthami
Basics of Digital Marketing by NPTEL
Learning Experience: It is best way to learning digital marketing. It gives more knowledge. Its gives the assignments and quiz.
Faculty: They provide online classes. Then weekly one quiz is provided. 3weeks once one assignment will be given
Reviewed on 26 Nov 2022Read More
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Basics of Digital Marketing by NPTEL

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