Building Your Career in Music: Developing A Brand and Funding Your Music
- Offered byCoursera
- Public/Government Institute
Building Your Career in Music: Developing A Brand and Funding Your Music at Coursera Overview
Duration | 10 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Building Your Career in Music: Developing A Brand and Funding Your Music at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
- Approx. 10 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Building Your Career in Music: Developing A Brand and Funding Your Music at Coursera Course details
- This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We?ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
- The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers ? all designed to help you navigate the music industry.
- This course is part of multiple programs
- This course can be applied to multiple Specializations or Professional Certificates programs. Completing this course will count towards your learning in any of the following programs:
- The DIY Musician Specialization
- Music Business Specialization
Building Your Career in Music: Developing A Brand and Funding Your Music at Coursera Curriculum
Welcome!
Welcome!
How This Course Works
Earn a Certificate for this Course
Connect with Your Classmates
A Note from Your Teaching Assistant
Join the Discussion!
What do you hope to accomplish?
What You Can Expect To Learn In This Lesson
Developing Your Identity, Vision, and Intention
Musicianship = Entrepreneurship
How to Become a More Effective Band Leader
Overcoming An Internal Struggle
Join Your Study Group
Case Study: Elisa Smith's IVI
Case Study: Elisa Smith's IVI
Your Brand
What You Can Expect To Learn In This Lesson
Building Your Fanbase
The Art of Networking
Partnering With Brands
Using Brand Names in Your Songwriting
Join Your Study Group
Case Study: Brand Partnerships
Your Record
What You Can Expect To Learn In This Lesson
Choosing The Right Producer
Establishing A Vision and Intention for Your Record
Setting Up a Simple Recording Budget
Case Study: Do You Need A Producer?
The Beginning of a Beautiful Friendship
Recording In the Studio
Join Your Study Group
Case Study: Do You Need A Producer?
Your Money
What You Can Expect To Learn In This Lesson
5 Tips for Turning Your Band into a Business
Crowdfunding: Pre Launch
Crowdfunding: Post Launch
Case Study: Successful Crowdfunding
10 Tips for Running a Successful Crowdfunding Campaign
Join Your Study Group
Reviewing Rench's Crowdfunding Campaign
Case Study: Successful Crowdfunding
What do I do next?
Launching Your Career
Join Your Study Group
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