

University of Kent - Business Planning to Grow Successful Companies
- Offered byFutureLearn
Business Planning to Grow Successful Companies at FutureLearn Overview
Duration | 4 weeks |
Total fee | ₹4,450 |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website |
Credential | Certificate |
Business Planning to Grow Successful Companies at FutureLearn Highlights
- Earn a certificate from the University of Kent
Business Planning to Grow Successful Companies at FutureLearn Course details
This course is designed for anyone looking to understand effective business planning, specifically in relation to international growth strategies.
This may also be of extra interest to anyone studying business at degree level or business at level 3.
- On this course, you'll look at the key elements of effective business planning and how to develop a business strategy. You'll also be introduced to important financial concepts and the different ways that businesses are financed.
- By evaluating case studies of successful businesses and entrepreneurs, you'll be able to develop your own business ideas, create plans and strategies to support them, and start to think about your funding options.
- On this course, you'll explore the key elements of three important tools: SWOT analysis, PESTLE analysis, and Porter's five forces analysis. You'll then look at applying different models for situation audits to help build a picture of the business environment.
- Paid certification course
Business Planning to Grow Successful Companies at FutureLearn Curriculum
Business Start Ups and Business Planning
Introduction
Characteristics of Successful Business
Introduction to Business Planning
Coming up with a Business Idea
Weekly Wrap Up
Understanding Your Business Environment
Introduction
Conducting a Situation Audit (SWOT)
Understanding the Competitive Environment
Understanding the Macro Environment
Weekly Wrap Up
Organisational Structure and Financial Planning
Welcome to Week 3
The Different Types of Organisation
Funding a Business
Financial Reporting
Weekly Wrap Up
International Expansion
Introduction
Modes of International Expansion - Importing and Exporting
Modes of International Expansion - Franchising and Licensing
Modes of International Expansion - Strategic Alliances and Joint Ventures
Modes of International expansion- WOFS
Weekly Wrap-Up