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University of Kent - Business Planning to Grow Successful Companies 

  • Offered byFutureLearn

Business Planning to Grow Successful Companies
 at 
FutureLearn 
Overview

Explore the world of business, analyse business environments, and learn how to successfully expand into foreign markets

Duration

4 weeks

Total fee

4,450

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Business Planning to Grow Successful Companies
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Faculty

Business Planning to Grow Successful Companies
 at 
FutureLearn 
Highlights

  • Earn a certificate from the University of Kent
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Business Planning to Grow Successful Companies
 at 
FutureLearn 
Course details

Who should do this course?

This course is designed for anyone looking to understand effective business planning, specifically in relation to international growth strategies.

This may also be of extra interest to anyone studying business at degree level or business at level 3.

What are the course deliverables?
Evaluate the characteristics of successful businesses
 
Develop your own business ideas through building an understanding of different industries
 
Compare sources of finance to assess their suitability for different situations
 
Discuss the suitability of the different methods of international expansion for your own business idea
More about this course
  • On this course, you'll look at the key elements of effective business planning and how to develop a business strategy. You'll also be introduced to important financial concepts and the different ways that businesses are financed.
  • By evaluating case studies of successful businesses and entrepreneurs, you'll be able to develop your own business ideas, create plans and strategies to support them, and start to think about your funding options.
  • On this course, you'll explore the key elements of three important tools: SWOT analysis, PESTLE analysis, and Porter's five forces analysis. You'll then look at applying different models for situation audits to help build a picture of the business environment.
  • Paid certification course

Business Planning to Grow Successful Companies
 at 
FutureLearn 
Curriculum

Business Start Ups and Business Planning

Introduction

Characteristics of Successful Business

Introduction to Business Planning

Coming up with a Business Idea

Weekly Wrap Up

Understanding Your Business Environment

Introduction

Conducting a Situation Audit (SWOT)

Understanding the Competitive Environment

Understanding the Macro Environment

Weekly Wrap Up

Organisational Structure and Financial Planning

Welcome to Week 3

The Different Types of Organisation

Funding a Business

Financial Reporting

Weekly Wrap Up

International Expansion

Introduction

Modes of International Expansion - Importing and Exporting

Modes of International Expansion - Franchising and Licensing

Modes of International Expansion - Strategic Alliances and Joint Ventures

Modes of International expansion- WOFS

Weekly Wrap-Up

Faculty Icon

Business Planning to Grow Successful Companies
 at 
FutureLearn 
Faculty details

Imran Butt
I am a Tutor in Business Management at the University of Kent, and have been working within higher education for almost 20 years. I also work as a consultant and run my own consulting boutique.

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