Creative Branding with Advertising Week and Fernando Machado
- Offered byFutureLearn
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Overview
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
Learn effective branding strategies from the world's most creative marketer – ex-Burger King CMO Fernando Machado
Duration | 2 weeks |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Creative Branding with Advertising Week and Fernando Machado
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Highlights
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
- Earn a certificate from Advertising Week
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Course details
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
Skills you will learn
Who should do this course?
This course is designed for aspiring marketers and marketing professionals as a masterclass in the real process of creativity
What are the course deliverables?
Demonstrate an understanding of branding principles
Assess branding work against its strategic goals.
Investigate the core codes of a product or service category.
Collaborate with creative teams or agencies.
Compare marketing and branding work against criteria.
More about this course
- This two-week course will help you design an effective creative strategy that works for your business.
- Fernando Machado, one of the most famous and decorated marketers in the world, and his head of design at Burger King team up with the agency JKR to show you how to carry off a branding project.
- From the first moments of tying your strategy to a business need, right through to getting stakeholders on board and rolling out your brand to the world, you'll discover the full branding process using real-world examples.
- You'll rethink your marketing approach and experiment with new creative work and design to understand how to carry out creative projects in a practical way.
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Curriculum
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
Defining your brand goals
Utilising your brand heritage
How to engage stakeholders in your plans
Working with agencies
How to create great creative branding
How to assess design and creative work
Budgeting for branding projects
Creative Branding with Advertising Week and Fernando Machado at FutureLearn Faculty details
Creative Branding with Advertising Week and Fernando Machado
at FutureLearn
Ruth Mortimer
Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.
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