Customer Centricity with Professor Jagdish Sheth Specialization

Customer Centricity with Professor Jagdish Sheth Specialization
at
Coursera
Overview

Master Strategies to Grow Revenue & Cut Costs . Build Your Business Through Customer Loyalty & Advocacy

Table of content

Earn a Certificate upon completion
Skills -Marketing,Business Strategy,Customer Success,Business,Customer Satisfaction,2. Understand the cumulative value of customer loyalty,3. Understand how processes and legacy systems are key obstacles to implementing customer centricity,1. Understand the economic value of customer centricity,5. Understand why the role of chief customer officer must be created at the corporate level to coordinate and integrate activities across products and business units,4. Understand why a shift away the cost accounting system is crucial for creating a customer centric organization,4. Understand the importance of selfless independence,3. Learn why not all experts are capable of becoming trusted advisors

More about this course

This is a master class in Customer Centricity. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing customer centricity practices into your business. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your business and cut costs by keeping the customers you have by creating a customer centric culture.
Applied Learning Project
Learners will learn how to grow their business and cut costs by keeping the customers they have by creating a customer centric culture. They will solve business problems posed by Professor Sheth in order to put what they have learned into real world scenarios.