IIM Bangalore - Customer Relationship Management by NPTEL
4.2 /5- Offered byNPTEL
- Public/Government Institute
Customer Relationship Management by NPTEL at NPTEL Overview
Customer Relationship Management by NPTEL
at NPTEL
Offered by Indian Indian Institute of Management Bangalore and NPTEL
Duration | 8 weeks |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Customer Relationship Management by NPTEL
Table of contents
Customer Relationship Management by NPTEL at NPTEL Highlights
Customer Relationship Management by NPTEL
at NPTEL
- Offered by Indian Institute of Management Bangalore
- Final score comprises of 25% for weekly assignment and 75% of the weightage for final exam
- Eligible for Certificate after scoring minimum 40% in Final Exam
- Enrollments start from 15 May 2020
- Course conducted by Shainesh G (IIMB alumni)
- Enroll for free
- Pay for Certification Examination
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Customer Relationship Management by NPTEL at NPTEL Course details
Customer Relationship Management by NPTEL
at NPTEL
Skills you will learn
What are the course deliverables?
- What you'll learn:
- The meaning and application of CRM
- Benefits of CRM to companies and consumers
- How to implement CRM best practices
- The importance of bonding and building loyalty with customers
- How to build long term customer relationships
More about this course
- Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technologies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability. In this course, you will learn how to shift from a short-term customer transaction-based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.
Customer Relationship Management by NPTEL at NPTEL Curriculum
Customer Relationship Management by NPTEL
at NPTEL
Week 1 : Introduction to CRM
Week 2 : Building Customer Relationships
Week 3 : Economics of CRM
Week 4 : CRM Applications
Week 5 : CRM in Business Markets
Week 6 : CRM implementation
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R
ROHITH G
Customer Relationship Management by NPTEL
5.0
Learning Experience: Good enough
Faculty: Excellent
Customer Retention
Course Support: Yes
Reviewed on 3 Dec 2022Read More
K
K SUBASHINI
Customer Relationship Management by NPTEL
5.0
Learning Experience: Yes, I recommend the course for others...it will help them to update my self and lot of new things learned....it helps us to easy to get a job
Faculty: The faculty attitude and teaching was really amazing
Curriculum was relevant and comprehensive
Course Support: No I didn't get a career support and job assistance in this course
Reviewed on 6 Feb 2022Read More
View All 6 Reviews
Customer Relationship Management by NPTEL
at NPTEL
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