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IIM Bangalore - Customer Relationship Management by NPTEL 

  • Offered byNPTEL

Customer Relationship Management by NPTEL
 at 
NPTEL 
Overview

Offered by Indian Indian Institute of Management Bangalore and NPTEL

Duration

8 weeks

Mode of learning

Online

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Customer Relationship Management by NPTEL
 at 
NPTEL 
Highlights

  • Offered by Indian Institute of Management Bangalore
  • Final score comprises of 25% for weekly assignment and 75% of the weightage for final exam
  • Eligible for Certificate after scoring minimum 40% in Final Exam
  • Enrollments start from 15 May 2020
  • Course conducted by Shainesh G (IIMB alumni)
  • Enroll for free
  • Pay for Certification Examination
Read more
Details Icon

Customer Relationship Management by NPTEL
 at 
NPTEL 
Course details

What are the course deliverables?
  • What you'll learn:
  • The meaning and application of CRM
  • Benefits of CRM to companies and consumers
  • How to implement CRM best practices
  • The importance of bonding and building loyalty with customers
  • How to build long term customer relationships
More about this course
  • Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technologies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability. In this course, you will learn how to shift from a short-term customer transaction-based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

Customer Relationship Management by NPTEL
 at 
NPTEL 
Curriculum

Week 1 : Introduction to CRM

Week 2 : Building Customer Relationships

Week 3 : Economics of CRM

Week 4 : CRM Applications

Week 5 : CRM in Business Markets

Week 6 : CRM implementation

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Customer Relationship Management by NPTEL
 at 
NPTEL 
Students Ratings & Reviews

4.2/5
Verified Icon10 Ratings
M
Manish Gopal Chandurkar
Customer Relationship Management by NPTEL
5
Learning Experience: The customer relationship management framework is the way in which companies manage their customers. It includes the product or service, process, and people that are involved in customer care.
Faculty: Yes
Reviewed on 5 Mar 2023Read More
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R
Rethesh Kumar Alaguvel
Customer Relationship Management by NPTEL
5
Learning Experience: Customer Relationship Management is the wonderful course and it is useful for my carrer as well as personal life.
Faculty: Faculty was good Course Curriculum was good. They have enough material for learning and assignment was good for practising
Course Support: Currently i am Purusing MBA
Reviewed on 27 Dec 2022Read More
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S
SillaNaveen
Customer Relationship Management by NPTEL
5
Learning Experience: And content of certificate program is helpful to my domain knowledge
Faculty: Faculty swagath sir explanation is very good and I was inspired by the sir teaching I was following the NPTEl material and Tata McGraw hill CRM material
Course Support: Yeah I am getting 54 marks , I was one and only person in my college NPTEL CRM certificate candidate
Reviewed on 10 Dec 2022Read More
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R
ROHITH G
Customer Relationship Management by NPTEL
5
Learning Experience: Good enough
Faculty: Excellent Customer Retention
Course Support: Yes
Reviewed on 3 Dec 2022Read More
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K
K SUBASHINI
Customer Relationship Management by NPTEL
5
Learning Experience: Yes, I recommend the course for others...it will help them to update my self and lot of new things learned....it helps us to easy to get a job
Faculty: The faculty attitude and teaching was really amazing Curriculum was relevant and comprehensive
Course Support: No I didn't get a career support and job assistance in this course
Reviewed on 6 Feb 2022Read More
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Customer Relationship Management by NPTEL
 at 
NPTEL 

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