Digital Skills: Digital Marketing at FutureLearn Overview
Digital Skills: Digital Marketing
at FutureLearn
Delve into different digital marketing strategies and learn how to choose the right technique to target your customers
Duration | 2 weeks |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Digital Skills: Digital Marketing
Table of contents
Digital Skills: Digital Marketing at FutureLearn Highlights
Digital Skills: Digital Marketing
at FutureLearn
- Earn a certificate from Accenture
Digital Skills: Digital Marketing at FutureLearn Course details
Digital Skills: Digital Marketing
at FutureLearn
Skills you will learn
Who should do this course?
This course is designed for anyone interested in honing their digital marketing skills
What are the course deliverables?
Describe what digital marketing is
Explain why digital marketing is important for businesses
Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
Explain how the different digital marketing methods can deliver value to businesses
Identify the key features that should be included in a digital marketing strategy
Describe how businesses can use data to target customers in their digital marketing campaign
Explain the benefit and importance of integrating different digital marketing techniques
More about this course
- In this 2-week course by Accenture, you'll explore the world of digital marketing and learn some of the best digital marketing strategies.
- You'll understand what pay per click (PPC) advertising is, discover whether it's an effective tactic and learn the differences between PPC and banner advertisements.
- Discover what search engine optimization (SEO) is and learn about the most effective SEO techniques to improve your website ranking. Next, you'll delve into email marketing and learn about email marketing considerations.
- At the end of the course, you'll learn how to integrate the different digital skills you've learnt so you can use them in your career. Then, you'll explore the career journey of a digital marketing assistant.
Digital Skills: Digital Marketing at FutureLearn Curriculum
Digital Skills: Digital Marketing
at FutureLearn
How to use digital marketing
Getting started
Introduction to digital marketing
Display advertising
Pay per click advertising
Reflecting
Digital marketing techniques
Search engine optimisation
Email marketing
Integration
Assignment
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₹1.81 K
2 weeks
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Digital Skills: Digital Marketing
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Student Forum
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