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Accenture - Digital Skills: Social Media 

  • Offered byFutureLearn

Digital Skills: Social Media
 at 
FutureLearn 
Overview

Learn how to use social media for business, from creating a social media presence to measuring success

Duration

2 weeks

Mode of learning

Online

Official Website

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Credential

Certificate

Digital Skills: Social Media
Table of contents
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Digital Skills: Social Media
 at 
FutureLearn 
Highlights

  • Earn a certificate from Accenture
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Digital Skills: Social Media
 at 
FutureLearn 
Course details

Skills you will learn
Who should do this course?

This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required

What are the course deliverables?
Explain what Social Media is
 
Describe how it can be used to build a brand
 
Explain what target groups are
 
Identify social media channels
 
Explain tips for messaging
 
Describe the role of a Social Media Manager
 
Identify Social Media Management tools
Read more
More about this course
  • In this course, you'll explore these questions and more. You'll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.
  • You'll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.
  • You'll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

Digital Skills: Social Media
 at 
FutureLearn 
Curriculum

Week 1

What is social media?

Target groups

Social media channels

Managing your social media presence

Social media management tools

 

Week 2

Social media top tips

The importance of performance measurement

Social media listening

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Digital Skills: Social Media
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FutureLearn 
Students Ratings & Reviews

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Digital Skills: Social Media
 at 
FutureLearn 

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