Coventry University - Internal Analysis of a Company: From Value Chain to SWOT Analysis 

This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation

• In this course, you'll have the opportunity to look at the value chain and explore how value is created or lost, and learn why strategic capabilities are so important
• You'll consider why some organizations outperform others and you'll discover what internal resources and competencies can be implemented to establish a solid base for building a powerful business strategy.
• Build your understanding of intangible and tangible assets (also commonly called physical assets) and resources, and look at the industry life cycle of a business - from start-up and growth to maturity and decline.
• You'll also be introduced to the concept of frameworks, and explore organizational goals and values, and how they can be implemented.