Introduction to Public Relations at Alison Overview
Duration | 2 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Public Relations at Alison Highlights
- Earn a certificate of completion from Alison
Introduction to Public Relations at Alison Course details
- Define the field of public relations
- Define the function of public relations
- Define the characteristics of several PR models
- Describe several prominent sub functions in the PR field
- Discuss strategic thinking in relation to PR
- Define the management role of PR
- Discuss the importance of a PR representative at the highest level of a business
- This free online public relations course will give you an overview of the fundamentals of public relations, and introduce you to the real-life models and approaches used in public relations management
- Public relations, or PR, is the process of shaping and maintaining a favorable image of a company, organization, or individual to the public and media
- The course begins by showing you a public relations case study, specifically the PR policies during the Teamsters strike on UPS
- You will then explore the function of public relations in the modern world and look at the origins of public relations in the United States
- You will see the resulting PR models which have emerged and how these models apply to modern PR
- This course will be of great interest to professionals who work in the area of PR and communications and would like to learn more about the different functions and sub-functions of PR
Introduction to Public Relations at Alison Curriculum
Public Relations Basis
Public Relation Basis - Learning Outcomes
Case Study : The Teamsters Strike on UPS
What is Public Relations
The Function of Public Relations
Public Relations Basis - Lesson Summary
Models and Approaches to Public Relations
Models and Approaches to Public Relations - Learning Outcomes
The Development of Public Relations
The Sub Functions of Public Relations
Models and Approaches to Human Relations - Lesson Summary
Public Relations as a management Function
Public Relations as a Management Function - Learning Outcomes
Management Functions and Roles
Public Relation Strategy
Public Relations and Business
Public Relations as a Management Function - Lesson Summary
Course assessment
Introduction to Public Relations - Course Assessment
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