PG Certification in Digital Marketing

4.6 /5

(36 Ratings)

Offered byupGrad
Private Institute
Estd. 2015

PG Certification in Digital Marketing
at
upGrad
Overview

Duration	198 days
Mode of learning	Online
Difficulty level	Advanced
Credential	Certificate

PG Certification in Digital Marketing

Table of contents

Overview
Highlights
Course Details
Curriculum
Student Reviews

PG Certification in Digital Marketing
at
upGrad
Highlights

This program has been designed in collaboration with MICA Faculty & Marketing Leaders
Get Specialised in Branding & Communication, Social Media & Content Marketing, Marketing Analytics

PG Certification in Digital Marketing
at
upGrad
Course details

What are the course deliverables?

Get MICA Certified with MICA alumni Status Choose from three specialisations to get an in-depth understanding
Learn for 150+ hours in key areas such as SEM, SEO, Content, Social & Analytics taught by industry experts & MICA faculty
Apply learnings to 20+ case studies and industry projects to create integrated Digital Marketing & Communication strategies
Run live campaigns on Facebook, Google Adwords, and Display and spend real money
Get 1:1 mentoring and Career Guidance.

More about this course

It is a combination of a core program in Digital Marketing for 5 months, plus a choice of 3 specialistions. This involves a rigorous training, that will teach you all aspects of digital marketing and any specialisation you choose
PG Certification & Alumni Status of MICA, one of the leading colleges for marketing in Asia
1-on-1 Career or Business mentoring, to help you fulfill your personal objective behind joining this program
10 case studies based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, HCL, Thomas Cook etc
10 extensive projects where you get your hands dirty and get 1-on-1 personal feedback
Learn both from experienced MICA Faculty as well as global leaders in Marketing incl. Cambridge Faculty, Facebook, HCL Technologies, Star India etc

PG Certification in Digital Marketing
at
upGrad
Curriculum

Fundamentals of Marketing

Content and Communication in the Digital Space

Digital Marketing Channels and Metrics

Designing and Building a Website

Social Media Marketing

Search Engine Optimization

Search Engine Marketing

Display Marketing

Content Marketing

User Nurturing

Web Analytics

Growth Hacking

Defining a Robust Marketing Strategy

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PG Certification in Digital Marketing
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upGrad
Students Ratings & Reviews

4.6/5

36 Ratings

4-5
11
3-4
6
2-3
1

Deeksha Gupta

PG Certification in Digital Marketing

5.0

Other: My learning experience was great. I learnt alot of tricks and tactics. That will apply to my new Job. By this certificate, I think I am more worthable than before.

Reviewed on 23 Jun 2021Read More