PG Certification in Digital Marketing at upGrad Overview
PG Certification in Digital Marketing
at upGrad
Duration | 198 days |
Mode of learning | Online |
Difficulty level | Advanced |
Credential | Certificate |
PG Certification in Digital Marketing
Table of content
PG Certification in Digital Marketing at upGrad Highlights
PG Certification in Digital Marketing
at upGrad
- This program has been designed in collaboration with MICA Faculty & Marketing Leaders
- Get Specialised in Branding & Communication, Social Media & Content Marketing, Marketing Analytics
PG Certification in Digital Marketing at upGrad Course details
PG Certification in Digital Marketing
at upGrad
What are the course deliverables?
- Get MICA Certified with MICA alumni Status Choose from three specialisations to get an in-depth understanding
- Learn for 150+ hours in key areas such as SEM, SEO, Content, Social & Analytics taught by industry experts & MICA faculty
- Apply learnings to 20+ case studies and industry projects to create integrated Digital Marketing & Communication strategies
- Run live campaigns on Facebook, Google Adwords, and Display and spend real money
- Get 1:1 mentoring and Career Guidance.
More about this course
- It is a combination of a core program in Digital Marketing for 5 months, plus a choice of 3 specialistions. This involves a rigorous training, that will teach you all aspects of digital marketing and any specialisation you choose
- PG Certification & Alumni Status of MICA, one of the leading colleges for marketing in Asia
- 1-on-1 Career or Business mentoring, to help you fulfill your personal objective behind joining this program
- 10 case studies based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, HCL, Thomas Cook etc
- 10 extensive projects where you get your hands dirty and get 1-on-1 personal feedback
- Learn both from experienced MICA Faculty as well as global leaders in Marketing incl. Cambridge Faculty, Facebook, HCL Technologies, Star India etc
PG Certification in Digital Marketing at upGrad Curriculum
PG Certification in Digital Marketing
at upGrad
Fundamentals of Marketing
Content and Communication in the Digital Space
Digital Marketing Channels and Metrics
Designing and Building a Website
Social Media Marketing
Search Engine Optimization
Search Engine Marketing
Display Marketing
Content Marketing
User Nurturing
Web Analytics
Growth Hacking
Defining a Robust Marketing Strategy
Other courses offered by upGrad
upGradCertificate
₹99 K
11 months
– / –
₹2.99 L
13 months
– / –
₹80 K
4 months
– / –
upGradCertificate
₹1.5 L
6 months
– / –
View Other 178 Courses
A
Ashutosh Kumar
PG Certification in Digital Marketing
Offered by upGrad
3
Learning Experience: The content and everything was nice the method was good too they gave us some practical skills but, they befire getting the course they said we will be helping you in getting a job but that.was a lie so
Faculty: As any other institutions faculty some were good and some were ok
The practical approach is what i liked the most, instead of just giving theoretical knowledge they motivated us to do experiment
Reviewed on 21 Oct 2022Read More
C
CHENANGARI DHANUSH REDDY
PG Certification in Digital Marketing
Offered by upGrad
4
Other: It took 3 months to complete
Reviewed on 25 Jul 2021Read More
M
Manish satbir sharma
PG Certification in Digital Marketing
Offered by upGrad
5
Other: well digital is new demand so i learnt digital marketing and upskilled myself. learning here was more fun and interactive. all professor were very friendly and enthusiastic. help was provided where ever needed. mentor were also involved in helping in our submission.overall it was a good experience.
Reviewed on 20 Jul 2021Read More
D
Deeksha Gupta
PG Certification in Digital Marketing
Offered by upGrad
5
Other: My learning experience was great. I learnt alot of tricks and tactics. That will apply to my new Job.
By this certificate, I think I am more worthable than before.
Reviewed on 23 Jun 2021Read More
N
nikhil uppala
PG Certification in Digital Marketing
Offered by upGrad
5
Other: I am currently close to completing my Digital Marketing from MICA in collaboration with UpGrad and therefore I feel I can throw some light on the program and help others make an informed decision on choosing programs offered by UpGrad.
Reviewed on 15 Mar 2021Read More
View All 15 Reviews
PG Certification in Digital Marketing
at upGrad
Student Forum
Anything you would want to ask experts?
PG Certification in Digital Marketing at upGrad News & Updates
PG Certification in Digital Marketing
at upGrad
Latest
Popular
Vipra Shrivastava · Nov 17, 2025
1L views · 5 comments
Vipra Shrivastava · Nov 17, 2025
83.7K views
Vipra Shrivastava · Nov 17, 2025
1.7L views · 1 comment
Saumya Jain · Nov 17, 2025
3.6L views · 24 comments
