Hanken School of Economics - Principles of Service Management

Offered byFutureLearn

Principles of Service Management
at
FutureLearn
Overview

Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them

Duration	5 weeks
Total fee	₹4,450
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

Principles of Service Management

Table of content

Overview
Highlights
Course Details
Curriculum
Faculty

Principles of Service Management
at
FutureLearn
Highlights

Earn a certificate from Hanken School of Economics

Principles of Service Management
at
FutureLearn
Course details

Skills you will learn

Service Management Business Strategy Service Quality Marketing Marketing Communication Communication skills Branding

What are the course deliverables?

Identify and understand central theories, concepts and models within service management

Apply relevant theories, concepts and models to common service management challenges

Explore the relevance of and opportunities for service-based thinking in business operations

More about this course

Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential - even for product-based businesses.
In this course you'll learn the latest thinking in service management, exploring a service-centric perspective to marketing and management. You'll examine service as a business model, the value creation process, customer perceived quality and promise management.
Ultimately, you'll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.
Paid certification course

Principles of Service Management
at
FutureLearn
Curriculum

Week 1 - Service as a perspective on business

Week 2 - The importance of service orientation

Week 3 - A profitable service business

Week 4 - Managing a service business

Week 5 - From manufacturing to service (logic)

Principles of Service Management
at
FutureLearn
Faculty details

Christian Grönroos

Professor emeritus at Hanken School of Economics. Internationally respected specialist in service management. Received the honourary title Legend in Marketing for his research in service management.