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IIM Lucknow
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Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley) 
offered by IIM Lucknow

Star Icon3.3 /5
  • Public/Government Institute
  • Estd. 1984

Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
 at 
IIM Lucknow 
Overview

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Duration

8 months

Mode of learning

Online

Credential

Certificate

Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
Table of contents
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Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
 at 
IIM Lucknow 
Highlights

  • Earn a certificate of completion from IIM Lucknow
  • 2- Days immersion at IIM Lucknow
  • Earn an Executive Alumni status from IIM Lucknow
  • Get 5% Early Bird Discount
  • Gain expertise on widely used tools like Jira, Python, Tableau, Google Analytics
Read more
Details Icon

Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
 at 
IIM Lucknow 
Course details

Skills you will learn
Marketing
Who should do this course?
  • For Product Managers, Business and Product Unit Leads, Product Heads, Product Marketing Managers who are looking to gain industry-proven and data-driven expertise for accelerating career growth
  • For Software development and tech professionals who aspire to get into product management roles
  • For Entrepreneurs
  • For Marketing managers
What are the course deliverables?
  • Learn proven product management and analytics concepts
  • Witness use cases and intensive case studies from industry
  • Build and Launch Great Products with Agile and Lean Methodologies
  • Create Value Propositions that Crush Competitors
  • Identify and Win Your Market Segment
  • Define Roadmap from Start-Up to Scale Up Using Data and Design
  • Ensure Product Success and Customer Delight
  • Learn the Apple and HP Way
  • Work on an end to end business case to develop robust product strategy from conception to scale-up
  • Be the Voice of Your Customers through User Research and Rapid Prototyping
More about this course
  • Gain competency to build and manage the end-to-end product lifecycle successfully, with machine learning and design thinking
  • This program learn how top successful companies build and launch successful products: What to do and what NOT to do
  • This course apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics
  • Build scalable and robust product and product marketing strategies, based on proven frameworks used by top successful organizations such as Apple, HP and others
  • Build and manage product development lifecycle using agile and lean methodologies

Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
 at 
IIM Lucknow 
Curriculum

Foundations to Successful Management of Products

Understanding the Customer: Customer Research and Design Thinking

Building Product Market Strategy

Defining User Experiences and Prototyping

Agile and Lean Product Development

Launching a Winning Product

Product Management for Digital Products and Platforms

From StartUps to Scaling Up

Faculty Icon

Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
 at 
IIM Lucknow 
Faculty details

Dr. Rajeev Kumra
Professor, Marketing, Ex-Dean, IIM Lucknow
Dr. Garima Mittal

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Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
 at 
IIM Lucknow 
Students Ratings & Reviews

3.3/5
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Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
 at 
IIM Lucknow 

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Discontinued (June 2025) Executive Program in Data Driven Product Management (in association with Wiley)
 at 
IIM Lucknow 
Contact Information

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Address

Indian Institute of Management, Prabandh Nagar, IIM Road.
Lucknow ( Uttar Pradesh)

Phone
5222734101

(For general query)

5226696682

(For admission query)

Email
diroffice@iiml.ac.in

(For general query)

admission@iiml.ac.in

(For admission query)

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