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Product Management 360 

  • Offered byeCornell

Product Management 360
 at 
eCornell 
Overview

Elevate Your Product Expertise to the Next Level

Duration

10 months

Start from

Start Now

Total fee

7.01 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Product Management 360
 at 
eCornell 
Highlights

  • Earn a certificate of completion from eCornell
  • Learn from expert faculty
  • Real world projects
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Product Management 360
 at 
eCornell 
Course details

Who should do this course?
  • Current or aspiring product management professionals
  • Entrepreneurs and small business owners
  • Business analysts
  • Product marketing managers
What are the course deliverables?
  • Manage a product development team
  • Define a single problem that the product solves for customers
  • Perform user research, map the customer journey, and create target personas
  • Design a product prototype
  • Identify and select appropriate development methodologies such as waterfall, agile, and lean
  • Create a product roadmap
More about this course
  • One of today’s most in-demand skills, product management involves cultivating core competencies across a broad range of disciplines
  • Whether you’re a new product manager or looking to gain more formal training, this comprehensive certificate program will provide you with the opportunity to master the skills and concepts that are essential to becoming a successful product manager
  • With courses in product strategy, analytics, communication, and innovation, you will come away with a strong foundation in all aspects of product management, preparing you to create products people love and build a rewarding career in this rapidly growing field
  • This program is designed to meet the needs of busy working professionals by allowing you to work on each focus area individually over time
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Product Management 360
 at 
eCornell 
Curriculum

Getting Started with Spreadsheet Modeling and Business Analytics

Harvesting Spreadsheet Data

Querying Relational Databases

Creating Data Visualizations with Tableau

Enhancing Data Visualizations with Tableau

Digital Platform Strategy

Pricing Strategy

Developing Innovation Strategy

Building Innovation Competencies

Innovation Tools

Implementing Innovation

Evaluating and Scaling Innovation

Planning and Delivering Effective Presentations

Persuasive Writing

Product Management Elective Track

Product Management for Engineers Elective Track

Leadership Symposium

Marketing Symposium

Faculty Icon

Product Management 360
 at 
eCornell 
Faculty details

Peggy Odom-Reed
Peggy Odom-Reed is a Senior Lecturer in the marketing and management communication area at the School of Hotel Administration, where she teaches courses in management communication. She currently serves as the course chair for HADM3650: Persuasive Business Communication for Hospitality Leaders. She is also one of the founding faculty fellows of the Cornell Institute for Healthy Futures.
Keith Cowing
Keith Cowing is a visiting lecturer at Cornell Tech and CEO of Ruby, a startup focused on helping seniors stay safe and healthy in their homes. Prior to Ruby, he was vice president of product management at Flatiron Health, which was acquired by Roche for $2.1B. Mr. Cowing enjoys teaching and coaching and publishes a blog at KeithonCareers.com.

Product Management 360
 at 
eCornell 
Entry Requirements

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Conditional OfferUp Arrow Icon
  • Not mentioned

Product Management 360
 at 
eCornell 
Admission Process

    Important Dates

    May 29, 2024
    Course Commencement Date

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    Product Management 360
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