Vanderbilt University - Understanding the Music Business: What is Music Worth?
- Offered byCoursera
- Public/Government Institute
Understanding the Music Business: What is Music Worth? at Coursera Overview
Duration | 18 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Understanding the Music Business: What is Music Worth? at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 18 hours to complete
- English Subtitles: English
Understanding the Music Business: What is Music Worth? at Coursera Course details
- This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University?s location in Nashville, TN
- Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres
- Students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre
- It is also an industry filled with contradiction, and media headlines and anecdotal stories often add to the confusion
Understanding the Music Business: What is Music Worth? at Coursera Curriculum
Recording & Record Labels, Part 1
Introduction
Home Recording
Interview: Dave Coleman
Professional Studio Recording
Interview: John McBride
A Walk Through Blackbird Studio
Studio Jobs & Roles
Home vs Studio
Evolution of a Song Recording
Module 1, Part 1 Quiz
Recording & Record Labels, Part 2
Music Education Programs
Interview: Mark Wait
A History of Audio Formats
Hands On with Audio Formats
A Performance & Cylinder Recording: Greg Reish
Major Record Labels
Independent Record Labels
Current State of the Recording Industry
Conclusion: What's a Recording Worth?
Module 1 Recommended Reading
Module 1, Part 2 Quiz
Copyright & Publishing
Introduction
Basic Principles of Copyright
PROs
Interview: Alison Smith
International Royalties
Publishing Royalties
Sound Recording Rights
Music Composition Rights
Public Domain
Elvis, The Songwriter
Interview: Doug Howard
Changes on the Horizon: New US Copyright Recommendations
Conclusion: What's a Song Worth?
Module 2: Recommended Reading
Module 2 Quiz
Media
Introduction
PR & Publicists
Social Media
Terrestrial Radio
Interview: Tony Richards
Streaming & Internet Radio
Interview: Ken Paulson
Conclusion: Cutting Through the Noise
Module 3: Recommended Reading
Module 3 Quiz
Live Performance
Introduction
Managers
Lawyers
Booking Agents
Side Musicians
Starting Life On the Road
Tour Managers
Sound Engineers
Anthony's Tour of FOH
Anthony's Tour of Monitor World
Instrument Technicians
Stage Production
Merchandise
Interview: Anthony Aquilato
Concert Promotion & Talent Buyers
Interview: Todd Ohlhauser
Entrepreneurial Thinking in Live Performance
Conclusion: What's a Concert Ticket Worth?
Module 4: Recommended Reading
Module 4 Quiz
New Models, Trends & Strategies
Introduction
The Entrepreneurial Musician
Fan-Funded Recording
Criticism of the DIY Approach
New Business Models
Interview: David Macias
360 Deals
Sync Licensing
Music & Big Data
Interview: David Pomeroy
Ethics & Controversies
Module 5: Recommended Reading
Module 5 Quiz
Wrapping Up
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