How to Enhance Your Creative Empathy
- Offered byFutureLearn
How to Enhance Your Creative Empathy at FutureLearn Overview
How to Enhance Your Creative Empathy
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
How to Enhance Your Creative Empathy
Table of contents
How to Enhance Your Creative Empathy at FutureLearn Highlights
How to Enhance Your Creative Empathy
at FutureLearn
- Duration 3 weeks
- Weekly study 3 hours
- 100% online Learn at your own pace
How to Enhance Your Creative Empathy at FutureLearn Course details
How to Enhance Your Creative Empathy
at FutureLearn
Skills you will learn
More about this course
- At the heart of all brilliant, commercial creativity lies people. An end audience who you, as a creative, need to connect with in order for your brilliant ideas to land and get results.
- This course dives into the head and hearts of humans and will help you understand and build empathy with them.
- It's vital, especially in creative industries, to understand your customers. With creative work usually needing a lot of time and money to produce and use, missteps can be costly.
- On this course, You'll learn the essentials to getting into the minds of an audience and how to obtain and use quantitative and qualitative data to better understand your audience.
- Once you know more about your audience, You'll look at the tools you can use to step into the shoes of your customer. You'll then learn about customer journey maps and how to apply these tools to build maps of your users' journeys. This will ultimately help you to develop audience personas that align to your existing customer base.
- Emotions play a big part in both customer decisions and advertising. To be successful with your product, especially in marketing it, you need to create an emotional connection with your audience.
- You'll look at how to create campaigns that utilize emotions and make compelling solutions. By the end of this course, You'll be better equipped to build empathy with your end audience, user, or customer, and produce exceptional creative work that makes an emotional connection.
How to Enhance Your Creative Empathy at FutureLearn Curriculum
How to Enhance Your Creative Empathy
at FutureLearn
Understanding Your Audience
Introduction to Empathy
Why Empathy Matters
Personas and Motivations
Insight In Data
Deeper Dive
Exploring Your Audience
Bringing Your Audience To Life
Understanding Your Audiences Journey
Collating Your Research
Connecting Communication
Understanding and Using Bias
Communicating With Emotion
Ethics In Empathy
Bringing It All Together
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