BBA in Marketing Management 

offered by UPES Dehradun

Recent high school graduates who want to obtain a comprehensive education in business administration with a focus on marketing

Individuals already working in the business sector who are looking to enhance their marketing skills and knowledge to advance their careers

Aspiring entrepreneurs who want to start their own businesses and need to understand how to market their products or services effectively

Understand marketing principles and concepts

Learn market research and consumer behavior analysis

Acquire knowledge of branding and advertising

Understand digital marketing and social media

Learn about sales techniques and customer relations

BBA is one of the most popular and sought-after bachelor's degree programs pursued by students after Grade 12

The BBA with specialization in Marketing Management offers students the skills and knowledge needed to understand core business processes, people management, and strategies

The program will equip the learner with valuable abilities, empowering students to excel in the dynamic and competitive field of marketing, making them well-prepared for success in their future careers
The first year of the degree will lay the foundations of management, business economics, business communication, and accounting

In the second year of the program, you will learn Marketing-specific skills and knowledge

In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world