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Bachelor of Business Administration 

  • A++ NAAC accredited
  • Deemed University
  • UGCApproved
  • Estd. 1985

Bachelor of Business Administration
 at 
SRM Institute of Science and Technology 
Overview

Duration

3 years

Total fee

86,000

Mode of learning

Online

Official Website

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Course Level

UG Degree

Future job roles

Social Media Marketing Manager , Senior Project Manager
Bachelor of Business Administration
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Entry Requirements

Bachelor of Business Administration
 at 
SRM Institute of Science and Technology 
Highlights

  • Earn a degree from NAAC A+ accredited university
  • Students support, 24*5 chat support, comprehensive helpdesk support
Details Icon

Bachelor of Business Administration
 at 
SRM Institute of Science and Technology 
Course details

What are the course deliverables?

To provide knowledge of the basic concepts of management and functional domains such as finance, marketing, operations and human resource management

To develop communication skills and soft skill of the learners

To provide technical and conceptual competencies to design websites for e-commerce, effectively market the products and services on social media platforms like Metaverse (facebook), youtube and the like

To equip the students to use techniques such as SEO, SEM, and analyse the outcomes of digital marketing interventions through Analytics

To equip the learners with the ability to design and implement digital marketing strategies

More about this course

The Bachelor of Business Administration is a three-year degree programme geared for people interested in pursuing a management job

A business management curriculum will prepare you for the demands of the workplace as well as entrepreneurial approach

The programme is designed to provide you a comprehensive understanding of all aspects of business and management while also allowing you to go deep into a functional area of interest

Domestic fee Structure: 129,000

International fee Structure: 1,62,645

 

 

Bachelor of Business Administration
 at 
SRM Institute of Science and Technology 
Curriculum

Semester 1

Communication for Managerial Personnel 
Principles of Management 
Fundamentals of Financial Accounting 
Basics of Production and Operation Management 
Managerial Economics 
 

Semester 2

Managerial Accounting 
Human Resource Management 
Marketing Management 
Software Solutions for Business 
Understanding Digital Marketing 
Quantitative Aptitude and Reasoning

 

Semester 3

Statistics in Business 
Small Business and Entrepreneurial Development 
Services Marketing 
Legal Aspects of Business
SEO tools and techniques 
Marketing in the Digital Age 
Universal Human Values 
My India Project 
 

Semester 4

Operations Research in Business 
Essentials of Financial Management 
Organizational Culture and Behaviour 
Information Technology for Retail Management 
Competitive Marketing Strategy 
Data Visualization 
Professional Skills 
 

Semester 5

Introduction to Research Methods 
Strategic Management 
Product Design & Development 
Web Analytics 
Environmental Studies 
Leadership and Management Skills
 

Semester 6

Global Marketing Management 
Ethics and Corporate Governance in business 4
Project Work

 

 

Bachelor of Business Administration
 at 
SRM Institute of Science and Technology 
Entry Requirements

Requirements for 12th gradeUp Arrow Icon
  • N/A

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Bachelor of Business Administration
 at 
SRM Institute of Science and Technology 

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Bachelor of Business Administration
 at 
SRM Institute of Science and Technology 
Contact Information

Address

SRM Nagar, Kattankulathur
Chengalpattu District, Tamil Nadu.

Chennai ( Tamil Nadu)

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