

BBA (Hons) in Digital Marketing
- A++ NAAC accredited
- Private Institute
- Estd. 1994
BBA (Hons) in Digital Marketing at SRM School of Management Overview
BBA (Hons) in Digital Marketing is a 4 years course offered at SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai. The total seat intake for this programme is 60. Admission to this programme at this institute is merit and entrance-based. The total tuition fee for BBA (Hons) in Digital Marketing is INR 4,50,000. For students interested in availing hostel facilities need to pay INR 3,24,000. Students can check the details around BBA (Hons) in Digital Marketing offered at SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai below:
Total Tuition Fees | ₹4.50 Lakh Get Fees details |
Duration | 4 years Get Curriculum |
Course Level | UG Degree |
Mode of Course | Full Time |
Average package | ₹ 6.60 Lakh |
Official Website | Go to Website |
Seat breakup | 60 |
Type of University | Private |
BBA (Hons) in Digital Marketing at SRM School of Management Fees
The total fee of SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai BBA (Hons) in Digital Marketing is a combination of various components. The SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai BBA (Hons) in Digital Marketing fee is the combination of tuition fees along-with other fees such as one-time admission fees, exam fees, registration fees, etc. It is to note that the tuition fee is calculated basis the first semester, hence the actual amount may vary as other fee components are added as well.
| Fee components | Amount (4 years) |
|---|---|
The fees might include components other than tuition fees. Tuition fee is calculated on the basis of 1st year. Actual amount may vary. | ₹ 4.50 Lakh |
₹ 4.50 Lakh |
BBA (Hons) in Digital Marketing at SRM School of Management Highlights
- Students can choose to add a 4th year to their education to obtain a BBA (Hons.) degree in accordance with NEP regulations.
BBA (Hons) in Digital Marketing at SRM School of Management Curriculum
The curriculum PDF includes semester-wise course structure, electives, assessment strategies, and comprehensive course material. Interested students can examine the course curriculum below in order to register for admission to this course. By clicking the link below, the most recent SRM School of Management BBA (Hons) in Digital Marketing curriculum can be downloaded:
BBA (Hons) in Digital Marketing at SRM School of Management Students Ratings & Reviews
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BBA (Hons) in Digital Marketing at SRM School of Management Frequently Asked Questions
The first semester subjects of any course, including BBA in Digital Marketing, are to create a foundational base for the curriculum and create an understanding for the upcoming semesters. The names of the subjects included in the first semester of the BBA in Digital Marketing course at SRM School of Management are as follows:
- Principles of Management
- Fundamentals of Financial Accounting
- Basics of Production and Operation Management
- Tamil-I/ Hindi - 1/ French
- Managerial Economics
- English
Yes, you can get into SRM School of Management BBA with 70% in class 12th. A minimum of a 50 per cent mark in class 12th from a recognised educational board is required for a three-year professional undergraduate study in business management. However, it may vary from 50% to 60% depending upon the cutoff and number of students applied.
SRM School of Management offers a BBA course for the duration of three years, divided into six semesters. Additionally, the school also offers a BBA (Hons) course for the duration of four years, divided into eight semesters. Both of the courses are offered in full-time mode. The eligibility requirement to get admission into the BBA course is that candidates must complete their Class 12 with a minimum aggregate of 50%. Admission process is merit-based.
All Scholarships offered for the BBA at SRM SOM will be processed after enrollment in the first year, upon successful verification of all required documents. Any fees paid will be reimbursed or adjusted against the fees for subsequent years, as applicable.
Conditions for renewal:
- Renewal upon application within the stipulated date every year.
- No arrears/backlogs at the time of application
- No breaks in studies/ detention/ disciplinary action/ malpractice.
- Must possess the required CGPA as stipulated below:
- Merit Scholarship – 8 CGPA
- Gender/Regional diversity scholarship – 7 CGPA
BBA programme at the Kattankulathur (KTR) campus is 360 students per year. BBA at SRM School of Management Chennai is a three-year undergraduate programme in business administration. The programme provides a holistic learning experience and is much sought after. The eligibility criteria for BBA is any student having passed the qualifying exam (10+2) with 50% and above, and for BBA (Digital Marketing) is any student having passed the qualifying exam (10+2) with 60% and above. The annual fees for BBA is INR 1,15,000, and for BBA (Honours) is INR 1,50,000.
Download exam sample paper
BBA (Hons) in Digital Marketing at SRM School of Management Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 6.60 Lakh |
| Highest Salary | INR 65.00 Lakh |
BBA (Hons) in Digital Marketing at SRM School of Management Entry Requirements
BBA (Hons) in Digital Marketing at SRM School of Management Admission Process
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The placement rate for SRM School of Management has not been disclosed yet. However, students can have a look at the other placement stats provided by the college:
Particulars | Placement Statistics (2025) |
|---|---|
No. of Offers | 8847 |
High Paying Offers | 3838 |
the highest Package | INR 65 LPA |
Average Package | INR 6.63 LPA |
No. of Job Roles | 1,170+ |
The placements at SRM School of Management are good. The following table presents the placement statistics for SRM School of Management:
Particulars | Placement Statistics (2025) |
|---|---|
No. of Offers | 8847 |
High Paying Offers | 3838 |
the highest Package | INR 65 LPA |
Average Package | INR 6.63 LPA |
No. of Job Roles | 1,170+ |
Some of the important tips to prepare for the SRM School of Management placement interview are mentioned below:
- Create an effective resume
- Prepare for Aptitude test. The topics like quants, logical reasoning, data interpretation, and so on should be brushed up
- Work on your soft skills. These skills prepare you for real-world challenges, such as communicating effectively, stress management, time management, and others
- Prepare a few current affairs topics for the GD round
- Work on grooming your personality
The hostel is a very friendly, green, lively residential space with infrastructure catering to the needs of students. There is a warm and pleasant environment where students can learn, live, relax and feel at home. From air-conditioned rooms to 24/7 power supply and Wi-Fi facilities to multi-cuisine dining menus and full-time medical support.
The rooms are divided according to the Number of Students Per Room, it includes 2 & 3 sharing along with the type and the amount varies on these facts.
2 Sharing inclusive AC is 2,00,000 and Non AC for 2 sharing is 1,60,000
3 sharing inclusive AC is 1,85,000 and Non AC for 3 sharing is 1,50,000
You are allowed to join the college by the validators scores in MAT exam . Not only by MAT but also by the enterance exam of STMJEEM FOR PG and applicable scores in GMAT, CAT, XAT, TANCET, CMAT, NMAT, ATMA will be considered.
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BBA (Hons) in Digital Marketing at SRM School of Management Contact Information
SRM Nagar, Kattankulathur - Chengalpattu District, Tamil Nadu.
Chennai ( Tamil Nadu)
(For general query)
(For admission query)
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