

BBA (Hons) in Digital Marketing
- A++ NAAC accredited
- Private Institute
- Estd. 1994
BBA (Hons) in Digital Marketing at SRM School of Management Overview
BBA (Hons) in Digital Marketing is a 4 years course offered at SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai. The total seat intake for this programme is 60. Admission to this programme at this institute is merit and entrance-based. The total tuition fee for BBA (Hons) in Digital Marketing is INR 4,50,000. For students interested in availing hostel facilities need to pay INR 3,24,000. Students can check the details around BBA (Hons) in Digital Marketing offered at SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai below:
Total Tuition Fees | ₹4.50 Lakh Get Fees details |
Duration | 4 years Get Curriculum |
Course Level | UG Degree |
Mode of Course | Full Time |
Average package | ₹ 6.60 Lakh |
Official Website | Go to Website |
Seat breakup | 60 |
Type of University | Private |
BBA (Hons) in Digital Marketing at SRM School of Management Fees
The total fee of SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai BBA (Hons) in Digital Marketing is a combination of various components. The SRM School of Management, SRMIST - SRM Institute of Science and Technology, Chennai BBA (Hons) in Digital Marketing fee is the combination of tuition fees along-with other fees such as one-time admission fees, exam fees, registration fees, etc. It is to note that the tuition fee is calculated basis the first semester, hence the actual amount may vary as other fee components are added as well.
| Fee components | Amount (4 years) |
|---|---|
The fees might include components other than tuition fees. Tuition fee is calculated on the basis of 1st year. Actual amount may vary. | ₹ 4.50 Lakh |
₹ 4.50 Lakh |
BBA (Hons) in Digital Marketing at SRM School of Management Highlights
- Students can choose to add a 4th year to their education to obtain a BBA (Hons.) degree in accordance with NEP regulations.
BBA (Hons) in Digital Marketing at SRM School of Management Curriculum
The curriculum PDF includes semester-wise course structure, electives, assessment strategies, and comprehensive course material. Interested students can examine the course curriculum below in order to register for admission to this course. By clicking the link below, the most recent SRM School of Management BBA (Hons) in Digital Marketing curriculum can be downloaded:
BBA (Hons) in Digital Marketing at SRM School of Management Students Ratings & Reviews
- 4-52
BBA (Hons) in Digital Marketing at SRM School of Management Frequently Asked Questions
The first semester subjects of any course, including BBA in Digital Marketing, are to create a foundational base for the curriculum and create an understanding for the upcoming semesters. The names of the subjects included in the first semester of the BBA in Digital Marketing course at SRM School of Management are as follows:
- Principles of Management
- Fundamentals of Financial Accounting
- Basics of Production and Operation Management
- Tamil-I/ Hindi - 1/ French
- Managerial Economics
- English
Yes, SRM School of Management does offer scholarships to BBA students on the basis of their scores on CUET UG and Class 12. Moreover, the school usually offers the scholarships in the form of tuition fee concessions. The school offers upto 100% merit scholarships that give the concession of 100% tuition fees. Additionally, SRM SOM also offers scholarships on the basis of diversity background.
Yes, you can get into SRM School of Management BBA with 70% in class 12th. A minimum of a 50 per cent mark in class 12th from a recognised educational board is required for a three-year professional undergraduate study in business management. However, it may vary from 50% to 60% depending upon the cutoff and number of students applied.
SRM School of Management offers a BBA course for the duration of three years, divided into six semesters. Additionally, the school also offers a BBA (Hons) course for the duration of four years, divided into eight semesters. Both of the courses are offered in full-time mode. The eligibility requirement to get admission into the BBA course is that candidates must complete their Class 12 with a minimum aggregate of 50%. Admission process is merit-based.
BBA placements at SRM School of Management in Chennai are good. More than 70% of students are placed, and the highest salary package offered is around 6 LPA, while the average is 3 LPA to 4 LPA, and the lowest is 2 LPA. The college also offers 100% placement opportunities. The curriculum of the Paari School of Business ensures that students are placement ready before the end of the course. Through the rigorous curriculum, they are imparted all the necessary skills to land a good job: functional knowledge, communication skills, interpersonal skills, analytical skills, problem-solving skills, and other skills necessary to succeed in today's business world.
Download exam sample paper
BBA (Hons) in Digital Marketing at SRM School of Management Placements
| Particulars | Statistics (2025) |
|---|---|
| Average Salary | INR 6.60 Lakh |
| Highest Salary | INR 65.00 Lakh |
BBA (Hons) in Digital Marketing at SRM School of Management Entry Requirements
BBA (Hons) in Digital Marketing at SRM School of Management Admission Process
Important Dates
Explore Courses offered by SRM School of Management
Other courses offered by SRM School of Management
Get best suited colleges for you in real-time
Tell us about your city, course, budget & more
Discover best colleges that meet all your needs
Compare Courses From Similar Colleges
Similar courses in the same city
B.B.A. in Aviation Management
Offered by VELS Institute of Science, Technology and Advanced Studies (VISTAS)BBA (Hons.) in Collaboration with Rochester Institute of Technology, USA
Offered by VIT Business School ChennaiBBA (Hons) in Digital Marketing at SRM School of Management Students also asked
The placements at SRM School of Management are good. The following table presents the placement statistics for SRM School of Management:
Particulars | Placement Statistics (2025) |
|---|---|
No. of Offers | 8847 |
High Paying Offers | 3838 |
the highest Package | INR 65 LPA |
Average Package | INR 6.63 LPA |
No. of Job Roles | 1,170+ |
SRM School of Management provides decent placements to its students. Refer to the table below to know more about the placement statistics:
Particulars | Placement Statistics (2025) |
|---|---|
No. of Offers | 8847 |
High Paying Offers | 3838 |
the highest Package | INR 65 LPA |
Average Package | INR 6.63 LPA |
No. of Job Roles | 1,170+ |
SRM School of Management offers a large collection of courses in various domains of Management. Students can choose from BBA, MBA, and PhD courses. These programs prepare the students for a solid career prospect in the corporate industry. The BBA programs are offered in 3 distinct specializations: Business Administration, Digital Marketing, and Data Science. For students seeking SRM School of Management MBA admissions, below are the available specializations:
- Business Administration
- Banking and Financial Service
- Health Care and Hospital Management
- Artificial Intelligence and Data Science
- Business Analytics
- Digital Marketing
- Financial Services along with NSE
- Sports Management
- Logistics and Supply Chain Management
- Project Management
- Family Managed Business
You are allowed to join the college by the validators scores in MAT exam . Not only by MAT but also by the enterance exam of STMJEEM FOR PG and applicable scores in GMAT, CAT, XAT, TANCET, CMAT, NMAT, ATMA will be considered.
The placement rate for SRM School of Management has not been disclosed yet. However, students can have a look at the other placement stats provided by the college:
Particulars | Placement Statistics (2025) |
|---|---|
No. of Offers | 8847 |
High Paying Offers | 3838 |
the highest Package | INR 65 LPA |
Average Package | INR 6.63 LPA |
No. of Job Roles | 1,170+ |
Student Forum
Content authored by:
BBA (Hons) in Digital Marketing at SRM School of Management News & Updates
BBA (Hons) in Digital Marketing at SRM School of Management Contact Information
SRM Nagar, Kattankulathur - Chengalpattu District, Tamil Nadu.
Chennai ( Tamil Nadu)
(For general query)
(For admission query)
Useful Links
Know more about SRM School of Management
- All About SRM School of Management
- Courses 2026
- Fees 2026
- Reviews on Placements, Faculty & Facilities
- Admission 2026 - Cutoffs, Eligibility & Dates
- Placement - Highest & Average Salary Package
- Cut off & Merit List 2026
- SRM School of Management Rankings
- Gallery 2026
- Infrastructure Details & Reviews
- SRM School of Management Faculty
- Compare SRM School of Management
- SRM School of Management Q&A
- SRM School of Management News & Articles
Know more about Programs
- Business & Management Study
- Digital Marketing
- BBA (Bachelor of Business Administration)
- PMP
- Ph.D. in Finance
- Infrastructure Courses
- Google Analytics
- Marketing Analytics
- Personality Development
- Online Digital Marketing
- Pharma
- International Business
- Marketing Research
- MBA in Pharmaceutical Management
- Disaster Management



