MBA in General Management (Marketing Management) 

offered by UPES Dehradun

These are individuals with several years of experience in marketing or related fields (advertising, sales) who want to move into leadership positions like Marketing Manager, Brand Manager, or Digital Marketing Director

Individuals with a bachelor's degree in a non-business field who are interested in transitioning into marketing can leverage an online MBA to gain the core marketing knowledge and essential business foundation

Critically evaluate the key analytical frameworks and tools used in marketing.

Apply key marketing theories, frameworks, and tools to solve marketing problems.

Utilize information of a firm's external and internal marketing environment to identify and prioritize appropriate marketing strategies.

Exercise critical judgment through engagement and reflection with existing marketing literature and new developments in the marketing environment.

Critically evaluate the marketing function and the role it plays in achieving organizational success both in commercial and non-commercial settings.

Evaluate and act upon the ethical and environmental concerns linked to marketing activities.

Ability to implement Sales Planning, Market research, and Brand Building Techniques.

This course in Marketing Management equip students with expertise in creating and executing marketing strategies, conducting market research, managing brand identity, and evaluating marketing effectiveness

This program keeps students ahead of the curve with the latest knowledge, abilities, and methods in marketing strategy, consumer behavior, and market analysis to build businesses