IIM Lucknow Introduces Executive Programme in Data-Driven Product Management Course

Rashmi
Rashmi Karan
Manager - Content
5 mins readUpdated on Dec 28, 2023 10:47 IST

Elevate your product management skills with IIM Lucknow’s new Executive Programme in Data-Driven Product Management.

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Course Highlights

  • Learn from the top faculty of IIM Lucknow 
  • Gain hands-on experience with real-world case studies, expert sessions and projects. 
  • Learn proven product management and analytics concepts from product leaders.

About the Course – Executive Programme In Data Driven Product Management Course

IIM Lucknow invites applications for its Executive Programme in Data Driven Product Management. The program combines product, marketing and development strategies across a product’s lifecycle with data analytics and design thinking.

Explore – Product Management Online Courses

Objective – Executive Programme in Data-Driven Product Management Course 

The Executive Programme in Data Driven Product Management aims to help the next generation of product managers scale customer and market-centric businesses and pull off the real transformation.

Course Schedule 

  • Course Duration – 8 Months
  • Last Date for Registration – May 1st 2023
  • Program commences on – June 30, 2023 (Live Online & In-campus Immersion)
  • Academic Orientation – Jul 15, 2023
  • Live Online Session Timings – 10:00 AM to 12:00 PM (Saturdays and Sundays)

Mode of Learning 

Completely online.

Instructors

  • Prof. Rajeev Kumra, Professor, Marketing, Indian Institute of Management Lucknow
  • Dr V.S. Prakash Attili, Assistant Professor, Information Technology and Systems, Indian Institute of Management Lucknow

Who Can Apply for Executive Programme In Data-Driven Product Management Course? 

  • Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners willing to gain data-driven expertise for career growth. 
  • Sales managers, business developers and other professionals seeking structured exposure to product management and product analytics and moving to product roles. 
  • Software developers, tech professionals, data scientists, UX engineers, and architects who aspire to get into data-driven product management roles 
  • Entrepreneurs and small-business owners keen to understand the product lifecycle and leverage data-driven decision-making capabilities for building futuristic products

Eligibility

  • Graduates(10+2+3)/Diploma holder (10+2+3)
  • Postgraduate with a minimum of 1+ years of work experience as on June 30, 2023.
  • The applicant must have scored a minimum of 50% marks in Graduation/Diploma/Postgraduation. 
  • The candidate should be currently working. 
  • A basic understanding of Python.

Explore free Python courses

Course Fee  

Early Bird Fee – INR 1,80,000 + GST (Applicable till June 22, 2023)

Standard Fee – INR 1,98,000 + GST (Applicable from June 23, 2023)

What Will You Learn?

  • Apply analytics and machine learning techniques to drive meaningful customer insights and leverage market dynamics.
  • Build and manage product development lifecycle using agile and lean methodologies. 
  • Build scalable and robust product and product marketing strategies based on proven frameworks.
  • Work with Python and Tableau to analyse and visualise data and use storytelling to derive and communicate insights.
  • Understand the role of product management in tech products, SAAS Products, e-commerce, and aggregator platforms.
  • Understand how top companies build and launch successful products.
  • Learn to build and manage the end-to-end product lifecycle with machine learning and design thinking.

Course Schedule – Executive Programme In Data Driven Product Management Course

Modules

Content

MODULE 1: Foundations to Successful Management of Products 

  • Marketing strategy and marketing plan
  • Dynamics of Economic and Business Landscape: Deep Capital and Product Innovation
  • Dynamics of Economic and Business Landscape: Process Innovation and Service Delivery
  • Market segmentation, persona, and value proposition
  • Discovering new markets and market sizing
  • Disruptive Business Models in a Digital Economy (B2B, B2C, B2B2C)

MODULE 2: Understanding the Customer: Customer Research and Design Thinking (Part 1)

  • Masterclass: Defining Customer Do’s (needs)
  • Using Design Thinking Framework for Identifying Customer Dos
  • Sourcing the Right Data and Data Challenges; Quantitative Research: Interviews & Surveys
  • Qualitative Research Methods
  • Quantitative Research: Experiment & ANOVA
  • Qualitative methods for product managers- AB testing, funnel testing

MODULE 3: Understanding the Customer: Customer Research and Design Thinking (Part 2)

  • Data issues and cleaning
  • Using Exploratory Analytics, Graphs & Plots (with use case and python)
  • Analyzing Data with basic Statistical models (with use case and python)
  • Regression techniques (with use case and python)
  • Clustering techniques (with use case and python)
  • Conjoint techniques (with use case and python)
  • Analytical methods for product managers: Web analytics, Segmentation analytics
  • Using Google Analytics – Deep Dive
  • Masterclass: AI and ML for Product Managers

MODULE 4: Building Product Market Strategy 

  • Building Customer engagement and retention strategies
  • Decoding the customer journey
  • Concept Testing in B2C
  • Product Development in B2C
  • Product positioning, roadmap and portfolio
  • Pricing models
  • Pricing for Software
  • Media Mix, messaging and communication
  • Managing channel partners and affiliates
  • Lead Generation and SEO

MODULE 5: Defining User Experiences and Prototyping & communicating insights  

  • Data visualisation and storytelling
  • Building User Experience
  • Building a Prototype/ MVP & Testing
  • Testing a Prototype and Implementation

MODULE 6: Agile and Lean Product Development 

  • Masterclass: Prioritising product features
  • Product research and development
  • Agile development methodologies
  • Scrum Product Backlog and Estimation: Epics, User Stories, Features
  • Product Testing and Support
  • Tools and metrics for program management: Jira

MODULE 7: Launching a Winning Product 

  • Sales forecasting, marketing budgeting and ROI
  • Products and Platforms – Concepts and Business Models
  • Online reputation management
  • Packaging, bundling, promotions
  • Product Marketing Metrics and ROI: Lifetime Value, CAC, Conversion Ratios
  • Cost Management

MODULE 8: Product Management for Digital Products and Platforms  

  • Product Management for E-commerce and Aggregator Platforms
  • Product Management for Cloud and SAAS Based Platforms
  • Masterclass: Product manager role and day in life of product manager/Interview-Cracking Tips
  • Market, Demand and Skills
  • Product Management for Service Businesses
  • Metrics for product management 1
  • Metrics for product management 2
  • Pitching a Product/Corporate Finance

MODULE 9: From Startups to Scaling Up 

  • Managing legal requirements, Risk and Governance, IPR
  • Scaling up a Business: Framework and metrics
  • Tableau Session-I
  • Tableau Session-II
  • Negotiation and Persuasion Strategies

Certificate of Completion

Upon successful programme completion, participants will be awarded a certificate of completion. They will be eligible for IIM Lucknow’s Executive Alumni Status (Optional with a one-time registration fee of INR 10,000 + GST). 

Please note –

  • Participants must have a minimum of 75% attendance 
  • The cumulative overall percentage of marks should be 50% and above
  • No certificate shall be awarded if the attendance is less than 40%.

Other Important Points to Note

  • Modules/ topics are indicative. The suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
  • The recordings from live sessions will be available to the participants till two weeks after the live session is conducted, based on the discretion of the Programme Directors.
  • The campus component may change to online classes subject to evolving conditions and applicable Central and State Government restrictions.

Click Here for more information.

About the Author
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Rashmi Karan
Manager - Content

Rashmi is a postgraduate in Biotechnology with a flair for research-oriented work and has an experience of over 13 years in content creation and social media handling. She has a diversified writing portfolio and aim... Read Full Bio

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Answered a week ago

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IIM Lucknow placements

Source: Official Report

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Malavika

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Answered a week ago

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the highest package

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- PGP SM: INR 35.04 LPA

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- PGP SM: INR 66 LPA

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- PGP SM: INR 28 LPA

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- PGP SM: INR 18.05 LPA

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Nishtha Shukla

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