IIM Lucknow Introduces Executive Programme in Data-Driven Product Management Course

Elevate your product management skills with IIM Lucknow’s new Executive Programme in Data-Driven Product Management.

Course Highlights

• Learn from the top faculty of IIM Lucknow 
• Gain hands-on experience with real-world case studies, expert sessions and projects. 
• Learn proven product management and analytics concepts from product leaders.

About the Course – Executive Programme In Data Driven Product Management Course

IIM Lucknow invites applications for its Executive Programme in Data Driven Product Management. The program combines product, marketing and development strategies across a product’s lifecycle with data analytics and design thinking.

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Objective – Executive Programme in Data-Driven Product Management Course 

The Executive Programme in Data Driven Product Management aims to help the next generation of product managers scale customer and market-centric businesses and pull off the real transformation.

Course Schedule 

• Course Duration – 8 Months
• Last Date for Registration – May 1st 2023
• Program commences on – June 30, 2023 (Live Online & In-campus Immersion)
• Academic Orientation – Jul 15, 2023
• Live Online Session Timings – 10:00 AM to 12:00 PM (Saturdays and Sundays)

Mode of Learning 

Completely online.

Instructors

• Prof. Rajeev Kumra, Professor, Marketing, Indian Institute of Management Lucknow
• Dr V.S. Prakash Attili, Assistant Professor, Information Technology and Systems, Indian Institute of Management Lucknow

Who Can Apply for Executive Programme In Data-Driven Product Management Course? 

• Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners willing to gain data-driven expertise for career growth. 
• Sales managers, business developers and other professionals seeking structured exposure to product management and product analytics and moving to product roles. 
• Software developers, tech professionals, data scientists, UX engineers, and architects who aspire to get into data-driven product management roles 
• Entrepreneurs and small-business owners keen to understand the product lifecycle and leverage data-driven decision-making capabilities for building futuristic products

Eligibility

• Graduates(10+2+3)/Diploma holder (10+2+3)
• Postgraduate with a minimum of 1+ years of work experience as on June 30, 2023.
• The applicant must have scored a minimum of 50% marks in Graduation/Diploma/Postgraduation. 
• The candidate should be currently working. 
• A basic understanding of Python.

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Course Fee  

Early Bird Fee – INR 1,80,000 + GST (Applicable till June 22, 2023)

Standard Fee – INR 1,98,000 + GST (Applicable from June 23, 2023)

What Will You Learn?

• Apply analytics and machine learning techniques to drive meaningful customer insights and leverage market dynamics.
• Build and manage product development lifecycle using agile and lean methodologies. 
• Build scalable and robust product and product marketing strategies based on proven frameworks.
• Work with Python and Tableau to analyse and visualise data and use storytelling to derive and communicate insights.
• Understand the role of product management in tech products, SAAS Products, e-commerce, and aggregator platforms.
• Understand how top companies build and launch successful products.
• Learn to build and manage the end-to-end product lifecycle with machine learning and design thinking.

Course Schedule – Executive Programme In Data Driven Product Management Course

Certificate of Completion

Upon successful programme completion, participants will be awarded a certificate of completion. They will be eligible for IIM Lucknow’s Executive Alumni Status (Optional with a one-time registration fee of INR 10,000 + GST). 

Please note –

• Participants must have a minimum of 75% attendance 
• The cumulative overall percentage of marks should be 50% and above
• No certificate shall be awarded if the attendance is less than 40%.

Other Important Points to Note

• Modules/ topics are indicative. The suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
• The recordings from live sessions will be available to the participants till two weeks after the live session is conducted, based on the discretion of the Programme Directors.
• The campus component may change to online classes subject to evolving conditions and applicable Central and State Government restrictions.

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