MSc Marketing Analytics
3.4 /5
- Public University
Stirling Management School
Talk to ExpertMSc Marketing Analytics at University of Stirling Overview
MSc Marketing Analytics
at University of Stirling
Offered at the PG level of study by the University of Stirling, MSc Marketing Analytics is one of the top choices among international students around the globe. Students can do this course over a period of 12 months. Plus, candidates must meet the minimum score requirements for aptitude test and English proficiency exams such as IELTS, TOEFL and PTE for admissions to the university for MSc Marketing Analytics. Also, they must submit all the required documents. When it comes to the expenses of studying this program, the cost is divided into two parts, annual tuition cost and the cost of living. The annual University of Stirling tuition fee for MSc Marketing Analytics is around Pound 20,600 (INR 2,663,580). Also, the cost of living sums up to be around Pound 5,049 (INR 652,836). Note that this amount does not include:
- Housing
- Transportation
- Food
- Books and supplies
- Other miscellaneous expenses
Duration | 12 months |
Tuition & Fees | ₹26.16 Lakh Get Fees details |
International Students Admission Website | Go to Website  |
Official Career Service Website | Go to Website |
Course Level | PG Degree |
MSc Marketing Analytics
Table of contents
MSc Marketing Analytics at University of Stirling Fees
MSc Marketing Analytics
at University of Stirling
For attending the University of Stirling for MSc Marketing Analytics, students have to pay the tuition fee as well as the living expenses. The University of Stirling MSc Marketing Analytics fee structure varies for domestic and international students.
Foreign students will have to pay Pound 20,600 (INR 2,663,580) for the first-year of study. Other than the annual tuition fee, they will also have to cover the living expenses (includes housing, food, transportation, books and supplies, and other miscellaneous expenses), which is around Pound 5,049 (INR 652,836) for overseas students. Based on the student’s lifestyle and purchasing power, the cost of living varies.
Refer to the table below for the breakdown of expenses for the University of Stirling MSc Marketing Analytics cost of attendance:
1st year tuition fees | Fees components | Amount (for 1 year) |
|---|---|
| Tuition & fees | INR 26,15,518 |
Other expenses in 1st Year | Fees components | Amount (for 1 year) |
|---|---|
| Hostel & Meals | INR 6,41,056 |
| Transportation | INR 53,326 |
Calculated at the exchange rate of 1 Pound = INR 126.96687 | Tuition & expenses were last updated on 11ᵗʰ December 2025Download exam sample paper
IELTS
IELTS
TOEFL
PTE
MSc Marketing Analytics at University of Stirling Entry Requirements
MSc Marketing Analytics
at University of Stirling
Requirements for 12th grade
- 55%
- Read less
- A minimum of a second class honours degree 2:1 preferred in a relevant subject or equivalent is required
- Applicants without these formal qualifications but with relevant work or life experience are encouraged to apply
- Students must have a bachelors degree with a minimum score of 50% from Tier 1 College or University namely the University of Mumbai, University of Calcutta, University of Delhi or 55% from a Tier 2 College/University
Graduation
- 50%
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- A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but students will need to have a strong interest in marketing and data analytics to get the most from the course
- Applicants must have a bachelors degree with a minimum score of 50% from Tier 1 College/ University
(namely the University of Mumbai, University of Calcutta, University of Delhi) or 55% from a Tier 2 College/University
Convert your GPA to Percentage
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GPA
Percentage
CGPA
Out of 4
TOEFL
- Marks - 80/120
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Convert your GPA to Percentage
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
Out of 4
PTE
- Marks - 60/90
- With a minimum of 59 in each sub-skill
IELTS
- Marks - 6/9
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- With a minimum of 5.5 in each sub-skill
- Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
Other eligibility criteria
ELP Waiver:
Students who score 70% in English in Year 12 from the following exam boards won't be required to submit IELTS if studied within 5 years of our course start date:
CBSE
ISC/ICSE
Metro State Boards (Delhi, Karnataka, Maharashtra, Tamil Nadu, West Bengal)
Students who score 80% in English in Year 12 from any other state boards won’t be required to submit IELTS if studied within 5 years of our course start date
Students who meet the above criteria, but Year 12 scores are between 6 and 10 years old, will also be required to submit an official letter from their University or College, stating that the medium of instruction (MOI) was in English, and the student graduated within 5 years of our course start date
Sign-up to view details
MSc Marketing Analytics at University of Stirling Application Process
MSc Marketing Analytics
at University of Stirling
Step one
Prepare documents for application
LOR
- One reference letter is required
- This should be a professional reference from someone who knows the applicant's work well enough and can attest to their ability to study at the postgraduate level
- This would normally be an academic in the final year of study (their dissertation supervisor, for example) or if they have been out of education for some time, their employer
CV
- A copy of current CV, detailing professional experience and achievements (only required for MBA program)
Step two
Additional documents required
- An academic transcript from the undergraduate program
- Academic transcript from the undergraduate program along with the graduation certificate. If students are still studying, then an interim transcript will suffice and their university will be able to advise them on how to get one
- Copies of academic qualifications or certificates
- A certified translated version of the transcript (if necessary)
- Evidence of English language proficiency
- Supporting statement – a brief essay on why you want to study this course. See guidance on what makes a good personal statement.
- A copy of the current Tier 4 visa, if the applicant is currently studying in the UK
- A copy of the personal details page of the valid passport
Step three
Start your online application
MSc Marketing Analytics at University of Stirling Rankings
MSc Marketing Analytics
at University of Stirling
University Ranking
| Rank | Rank Publisher |
|---|---|
| #55 | |
| #47 | |
| #103 |
MSc Marketing Analytics at University of Stirling Placements
MSc Marketing Analytics
at University of Stirling
| Particulars | Statistics (2021) |
|---|---|
| Internship Available | Yes, Students include work placements Students will work on real-world projects with key organisations who are using marketing analytics for strategic development |
University of StirlingStudents Ratings & Reviews
3.4/5
7 Verified ReviewsStudent Views (Based on Reviews)
- 25% students never faced discrimination in this university
Vibe of Campus
Sporty
Academically oriented
Multi-dimensional
Friendly
Internships3.1
Part time work2.6
Post study jobs3.3
Quality of faculty3.9
Student Life4
Value for money3.3
Public transportation3.4
Safety4.4
Indian Food3.4
Permanent Immigration2.9
A
Anonymous
MSc Marketing and Brand Management - Batch of 2025
2.3
It’s actually a good university but a hard place to work with part time jobs.
Tips: The accommodation and its rules and transportation are a bit expensive apart from the student discount. It's a hard cultural shock for anyone who's a vegetarian. Make sure you do proper research on the coursework or else it's gonna be hard on you in the future.
Likes (Safety): Pretty good city and people. It's very safe even to walk during late at night. The place is fully equipped with CCTV and there is good police surveillance which is very good and important. Though there are a few people who act in a radical way towards students but it's just fine.
Dislikes (Permanent Immigration): Due to the UK immigration lawns it's very hard on students and due to this part time jobs are limited and then the full time roles are very hard to get in due to the fact of the current rules. No proper facilities on the basis of healthcare and you're going to suffer.
Total Monthly ExpensePound 1600
Prepping time for classes16 hours/Week
Expected Annual SalaryPound 24275
A
Ashish Kumar Layak
MSc in Sport Management - Batch of 2024
5.0
Extremely understanding and helpful faculty.
Tips: Students should know about their faculty, the ranking of that course or programme whichever they are doing. A 4000 scholarship is provided by the university. I am extremely satisfied with the University of Stirling not only in terms of study but also the environment here.
Likes (Safety): I mostly enjoy my student life while doing my assignment in the library. I believe the University of Stirling library is the most beautiful library I have ever come across. The University of Stirling organizes and celebrates every kind of festivals be it Holi, Eid or Diwali. I was part of the South Asian community club.
Dislikes (Internships): I had the privilege to be taught by faculty not only from the UK but throughout the world. The professors here are super friendly with more focus on a practical approach and they also care about the well being of the students and also making industry ready.
Total Monthly ExpensePound 750
Prepping time for classes35 hours/Week
Expected Annual SalaryPound 26000
A
Anonymous
MSc Digital Media and Communication - Batch of 2023
2.5
Pretty average, would recommend only for finance.
Tips: Before joining the University of Stirling, I suggest knowing your course and checking for numerous scholarships. The location and amenities of the school are amazing, and the campus is large enough that it has plenty of various activities. I have met people who have turned into family. Unfortunately, there are some issues, such as racism that some staff members have, and they cancel classes for their protests, so I had to self-teach most of the course.
Likes (Student Life): The people and culture here are amazing. I met some absolutely crazy people who are now like family. There's always something happening on the weekends, and the library is great for late-night studying. The South Asian club organises tons of events, which is a great way to meet people from your own country.
Dislikes (Internships): This university is good in terms of its amenities, but it has no placements, gives little training for jobs and CV guidance, has mostly useless courses, and markets these courses to international students to make money. They also don't provide internships for my area of study.
Total Monthly ExpensePound 500
Prepping time for classes25 hours/Week
Expected Annual SalaryPound 23000
A
Anonymous
MSc International Accounting and Finance - Batch of 2024
3.1
Excellent faculty but fewer part-time jobs.
Tips: The transition after coming here was quite difficult as I was not familiar with the climate. The people were quite good and polite. As of now, everything is going well. Finally, the University is good for sports and the gym at the university is an advantage for us.
Likes (Quality of faculty): The faculty at this University are quite good at teaching and are experts in their field of subjects. Moreover, their experiences and knowledge of the subjects make it easy for students to understand the topic. The majority of faculty at this University are Scottish people. More than 95% of staff are from Scotland.
Dislikes (Part time work): The part-time jobs are fewer or I can say difficult to get one as it is a small city. The city doesn't even have the size of Mysore. The population in this city is also very low. Managing a part-time job and university education is quite challenging as we have classes four days a week. The tight timetable is also an issue to the part time job.
Total Monthly ExpensePound 1100
Prepping time for classes38 hours/Week
Expected Annual SalaryPound 45900
R
Rahul Chauhan
MSc in Business and Management - Batch of 2022
4.1
Reputed college with good reviews
Tips: College is quite good but students who are really studious and keen to learn should opt for this university. As assignments provided are really of master's level and you will learn a lot if you are serious about your career.
Please book your hostel accommodation in advance.
Commutation from Stirling to Glasgow,
Stirling to Edinburgh is affordable and less time consuming.
Overall good college.
Total Monthly ExpensePound 1138
Prepping time for classes15 hours/Week
Expected Annual SalaryPound 43992
View All 8 Reviews
MSc Marketing Analytics at University of Stirling Highlights
MSc Marketing Analytics
at University of Stirling
- MSc Marketing Analytics course provides students with essential cross-disciplinary knowledge and training in systems analysis, quantitative methods, and data science to help students transform big data into a powerful marketing asset
- This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organizations that use Big Data
- The course is multidisciplinary, combining the Stirling Management School's expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics
MSc Marketing Analytics at University of Stirling Important Dates
MSc Marketing Analytics
at University of Stirling
Sep , 2026
Course Commencement Date (Fall 2026)
Jan , 2027
Course Commencement Date (Spring)
Sep , 2027
Course Commencement Date (Fall 2027)
MSc Marketing Analytics at University of Stirling Scholarships
MSc Marketing Analytics
at University of Stirling
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MSc Marketing Analytics at University of Stirling Contact Information
MSc Marketing Analytics
at University of Stirling
Address
University of Stirling Stirling FK9 4LA Scotland UK
Stirling ( Edinburgh)
Phone
+44 (0) 1786 466655
(For general query)
+44 (0) 1786 466681
(For admission query)
Email
postgraduate.admissions@stir.ac.uk
(For general query)
international@stir.ac.uk
(For admission query)
Go to College Website ->