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M.A. in IB (Marketing Management) 

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M.A. in IB (Marketing Management)
 at 
CBS university Germany 
Overview

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Duration

2 years
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Tuition & Fees

16.22 Lakh
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Course Level

PG Degree

M.A. in IB (Marketing Management)
 at 
CBS university Germany 
Fees

icon1st year tuition fees
Fees componentsAmount (for 1 year)
Tuition & feesINR 16,21,541
iconOther expenses in 1st Year
Fees componentsAmount (for 1 year)
InsuranceINR 1,35,128
Mandatory FeesINR 61,422
Info IconCalculated at the exchange rate of 1 Euro = INR 102.37 | Tuition & expenses were last updated on 15ᵗʰ April 2025

M.A. in IB (Marketing Management)
 at 
CBS university Germany 
Curriculum

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M.A. in IB (Marketing Management)
 at 
CBS university Germany 
Entry Requirements

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M.A. in IB (Marketing Management)
 at 
CBS university Germany 
Application Process

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M.A. in IB (Marketing Management)
 at 
CBS university Germany 
Placements

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Internship AvailableYes,

M.A. in IB (Marketing Management)
 at 
CBS university Germany 
Highlights

  • This English-language master's programme, students will be able to analyse markets, target groups and competitors and come up with a suitable advertising message in the most efficient channel in each case
  • Students will deal with the complex variety of marketing strategies that lead to global branding, taking trends and customer benefits into account
  • The master's degree programme that prepares students optimally for the challenges of working in international marketing management
  • In the first semesters, students will learn, among other things, how to develop modern marketing strategies, how to position brands in the digital age in the best possible way and how to set their own learning accents through business management and interdisciplinary electives
  • Students will deal with realistic case studies from different economic sectors and learn to test their knowledge directly in business practice
  • In the second semester, students will also work on a problem for one of the corporate partners together with their fellow students in the Business Project
  • This master's programme is completed by an internship of at least 8 weeks during the lecture-free period, which master's students can complete in a national or international company
  • Students will also get an opportunity to write their master's thesis as a project in a company of their choice in the fourth semester
  • Alternatively, Students can also spend this last semester abroad at one of over 120 partner universities worldwide and write their master's thesis there
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M.A. in IB (Marketing Management)
 at 
CBS university Germany 
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Akash Gaur

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Akash takes keen interest in writing content. He is particularly drawn towards putting his thoughts into words and is what he enjoys the most. Currently working as part of the Study Abroad team at Shiksha, he keeps a sharp focus on education policie...Read Full Bio

M.A. in IB (Marketing Management)
 at 
CBS university Germany 
 
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M.A. in IB (Marketing Management)
 at 
CBS university Germany 
Contact Information

Address

Hardefuststraße 1, 50677 Cologne, Germany
Cologne ( Other - Germany)

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