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Master of Science in Strategic Management and Digital Marketing 

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Master of Science in Strategic Management and Digital Marketing
 at 
UM 
Overview

Duration

18 months

Tuition & Fees

11.31 Lakh
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Course Level

PG Degree

Master of Science in Strategic Management and Digital Marketing
 at 
UM 
Fees

icon1st year tuition fees
Fees componentsAmount (for 1 year)
Tuition & feesINR 11,30,760
iconOther expenses in 1st Year
Fees componentsAmount (for 1 year)
Application feeINR 9,946
Total approximate feesINR 9,946
Info IconCalculated at the exchange rate of 1 Euro = INR 104.7 | Tuition & expenses were last updated on 13ᵗʰ February 2025

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Master of Science in Strategic Management and Digital Marketing
 at 
UM 
Entry Requirements

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Master of Science in Strategic Management and Digital Marketing
 at 
UM 
Rankings

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#301

Master of Science in Strategic Management and Digital Marketing
 at 
UM 
Highlights

  • By the end of the course, you will have learned how to develop an understanding of the latest digital marketing and leadership concepts such as digital marketing channels, performance metrics, digital advertising, decision modelling, data analytics and digital content production theories and applications. The programme helps you to:

    plan and execute a digital marketing strategy based on market and consumer insights of different target segments;
  • Assess key media and digital challenges and take decisions with regards to marketing strategy objectives, media planning and budget allocation across regions and seasonality;
    create digital marketing channels including the implementation techniques, testing and optimization of a brand's online presence, email campaigning, content marketing, SEO, and social media;
  • demonstrate a solid understanding of ads serving technology, ads serving operations, ads strategies and implementation of display ads, SEM, PPC, programmatic advertising, targeting and re-targeting with conversion tags and attribution for each phase in the customer journey;
    appraise future opportunities across marketing technology to build competitive advantage;
  • apply critical thinking skills and attitudes towards different data sources and data formats involved in accessing, capturing, compiling and communicating insight.
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Master of Science in Strategic Management and Digital Marketing
 at 
UM 
Scholarships

Scholarship information is not available. You can apply to non-college specific scholarships available for Malta.
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About the author

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Anushree Sinha

Study Abroad Expert

Anushree is a Graduate in Bachelor's degree in Journalism and Mass Communication and takes keen interest in content creation. She has affinity for writing and travelling around the world takes the top spot on her bucket list. Bringing out the creativ...Read Full Bio

Master of Science in Strategic Management and Digital Marketing
 at 
UM 
 
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Master of Science in Strategic Management and Digital Marketing
 at 
UM 
Contact Information

Address

University of Malta, Msida MSD 2080, Malta
Msida ( Other - Malta)

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