RMIT Launches Groundbreaking Marketing Technology Major

Study in Australia: The newly launched Marketing Technology major at RMIT is the first of its kind in the Asia-Pacific region and globally it is the third such case.

To cater to the increasing demand of the rapidly evolving landscape of marketing technology (MarTech), RMIT Australia has launched the groundbreaking Marketing Technology (MarTech) major. This will be a part of RMIT's new Bachelor of Commerce. It has been created with industry leaders and officially partners with ANZ, Accenture, Salesforce, and L'Oreal.

The marketing sector is being redefined thanks to the shifting consumer expectations, artificial intelligence and data proliferation. The demand for skilled MarTech experts is soaring.

"The industry, valued at $700 billion, commands over a quarter of organisational operational budgets and offers more than 14,000 solutions, a doubling in size over the last five years. Despite this, only 28% of businesses currently boast adequate in-house MarTech capabilities, with 74% acknowledging a critical skills gap," says the university statement.

Dean of Economics, Finance and Marketing at RMIT’s College of Business and Law, Heath McDonald said, "The new major aims to equip students with the essential technical skills demanded by today's market. We know the industry is looking for people with a deep understanding of MarTech and how best to leverage it for their brands and customers. As a result, this new major is going to really boost our students’ employability, and the skills they learn will help them add value as soon as they enter the workforce."

McDonald added, "Graduates would not only meet industry needs but also enjoy significant financial rewards, with industry data showing business graduates with MarTech expertise earn on average $30,000 more annually."

RMIT Marketing Technology Major: More Details

One of the key partners of RMIT in marketing technology is MarTech Weekly, which offers data, insights, and research to journalists, marketers, and research and technology leaders. The collaboration will provide students access to the industry's relevant trends, content and case studies.

The MarTech Weekly CEO, Juan Mendoza said, "The company was thrilled to partner with RMIT University as they embark on creating new and exciting pathways for the MarTech industry. For years our members and readership have been crying out for clearly defined ways to equip their own teams and future talent with a foundational set of skills that up until now have only been learned ‘on the job’. RMIT's mission is aligned with ours to empower the Martech industry with the highest quality and most useful resources and we can't wait to get started!"

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