Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics)
at UConn, Mansfield

3.6 /5

(3 Reviews)

Shiksha popularity ranking

#57 in BBA in USA

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Public University
School of Business

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Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics)
at
UConn
Overview

The University of Connecticut is a popular destination among international UG students interested in starting Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics) from abroad. The program lasts for a duration of 4 years. The Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics) program is considered part of the top ranked courses in USA. Candidates interested in pursuing the course must meet the eligibility criteria & secure valid scores in exams such as IELTS, TOEFL, PTE and Duolingo. The interested students should fill the form as soon as possible because the application window opens for a short time only. The first year tuition fee for Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics) at University of Connecticut is around USD 39,678 (INR 3,808,691). Students must also plan for some other additional costs over the duration of studies such as rent, groceries, books, health insurance, etc. The average estimated cost of living at University of Connecticut is around USD 13,996 (INR 1,343,476).

Duration	4 years
Tuition & Fees	₹37.67 Lakh Get Fees details
International Students Admission Website	Go to Website
Course Level	UG Degree
Mode of Course	Full Time

Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics)

Table of contents

Overview
Fees
Entry Requirements
Rankings
Placements
Highlights
Scholarships

Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics)
at
UConn
Fees

When planning for the Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics), applicants should consider the financial aspects involved. Every student must pay the first-year tuition fee of USD 39,678 (INR 3,808,691). Additionally, it is also important to account for living expenses such as accommodation, food, and utility costs. Such expenses may vary according to living styles and other fees added by the University of Connecticut. However, accordingly to the official website the average cost of living that international students have to bear is USD 13,996 (INR 1,343,476), annually. To know about the complete breakdown of the University of Connecticut Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics) fee structure and all other cost-element-wise expenditures for an elaborate cost overview, please check the table below.

1st year tuition fees

Fees components	Amount (for 1 year)
Tuition & fees	INR 37,67,289

Other expenses in 1st Year

Fees components	Amount (for 1 year)
Hostel & Meals	INR 13,28,872
Insurance	INR 3,02,879

Calculated at the exchange rate of 1 USD = INR 94.94655 | Tuition & expenses were last updated on 26ᵗʰ August 2026

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Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics)
at
UConn
Entry Requirements

Requirements for 12th grade Lock Icon

50%
Applicants must complete secondary school (equivalent to U.S. grades 9-12)

Prerequisites: core subjects of English (if offered), mathematics, physical science, and social science reflected throughout their high school academic careers

TOEFL

Marks - 79/120
Register for TOEFL iBT® Test Today and get Rs 500 Off. Use code SHIKTOEFL to avail the discount. Hurry Register now for TOEFL

PTE

No specific cutoff mentioned

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IELTS

Marks - 6.5/9
NA

Duolingo

Marks - 100/160
NA

Conditional Offer Lock Icon

Not mentioned

Which exams out of the above do I need to give?

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Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics)
at
UConn
Rankings

Course Ranking

University Ranking

Rank	Rank Publisher
#51	UG Business US News & World Report, 2026

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Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics)
at
UConn
Placements

Particulars	Statistics (2021)
Internship Available	Yes

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University of Connecticut
Students Ratings & Reviews

3.6/5

3 Verified Reviews Info Icon

Student Views (Based on Reviews)

33% students never faced discrimination in this university

Vibe of Campus

Easy going

Multi-dimensional

Academically oriented

Friendly

Internships2.7

Part time work4

Post study jobs3

Quality of faculty3.7

Student Life2.3

Value for money3

Public transportation5

Safety4

Indian Food5

Permanent Immigration3.7

Steeven Raj Burugula Verified Icon

MS in Business Analytics and Project Management (STEM) - Batch of 2025

3.7

Reputed University but we have to raise our standards equally and search for opportunities.

Tips: I haven't experienced any cultural shift. College provides scholarships based on the first-semester credit. Please check the university website for full details and can mail a representative for more details. They are helpful. Good University. It is up to you to make connections and find opportunities.

Likes (Public transportation): Hartford campus is not much of a campus. It is just a business building besides an undergrad building. If you want to enjoy the campus experience, choose Stamford but it has fewer opportunities for Part time jobs. The Hartford campus is in the downtown which is quite busy, so not far from the city. The bus transportation is good and running 24/7. Students are given with college pass, which makes it easy to travel. As I said, the university provides a bus pass for you to travel all over Connecticut.

Dislikes (Internships): At the moment, as you all know, the market is not as good as before. Considering the current situation, I have given 2 stars. But again, it depends on the individual. People with the right and good amount of work experience are likely to be shortlisted for the opportunities.

Total Monthly ExpenseUSD 1000

Prepping time for classes30 hours/Week

Expected Annual SalaryUSD

Reviewed on 19 Apr 2024Read more

Anonymous

MS in Business Analytics and Project Management (STEM) - Batch of 2024

3.9

Place to build your career

Tips: Getting a scholarship for a master's programme in business analytics and project management is very hard. You won't be experiencing much of a campus life in Hartford but you meet a lot of career-driven people here and this is a good place to stay motivated and build your career by interacting with others. The academic curriculum is very important and valuable here.

Likes (Part time work): There are several on campus part times available at the main campus which is the Storrs campus for students. Also, there are multiple types of part-time available for all international and local students where you can work legally with good pay that is sufficient for all your needs and expenses to live as a student.

Dislikes (Student Life): Hartford campus isn't first choice, you miss a lot about your campus life in Hartford. Particularly for the Hartford campus as it is just a block for classes. You won't be experiencing many events or gathering to socialize but academically this university has its very own pros.

Total Monthly ExpenseUSD 725

Prepping time for classes20 hours/Week

Expected Annual SalaryUSD 90775

Reviewed on 14 Mar 2024Read more

Anonymous

MS in Business Analytics and Project Management (STEM) - Batch of 2024

3.3

Not good in terms of student engagement.

Tips: Transitioning after coming here might involve adapting to a more urban environment. I experienced a cultural shift since I came from a completely different background. A merit-based scholarship of $3300 is available for students after their first semester. I am satisfied with the university and course, however, I enjoyed coming to the US experiencing various cultures and learning to live far from home.

Likes (Permanent Immigration): The campus is well-connected to the rest of the city. The most commonly used mode of transportation is buses, whereas other forms of transportation like trains are available for out-of-city travel. Public transportation is extremely convenient and free for students. Moreover, the frequency of buses is impressive.

Dislikes (Student Life): My experience at UConn hasn't been as vibrant as I expected. I head straight home after classes. There aren't many events organized on campus that catch my interest. Hence, I rarely find myself participating in these events due to lack of appeal. There are some student clubs and communities, but they don't seem to be very active or well-publicised.

Total Monthly ExpenseUSD 600

Prepping time for classes30 hours/Week

Expected Annual SalaryUSD 70000

Reviewed on 12 Mar 2024Read more

View All 3 Reviews

Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics)
at
UConn
Highlights

Bachelor of Science in Marketing Management(formerly Digital Marketing & Analytics) is offered by School of Business under University of Connecticut, USA.
This a Bachelors level program of a course duration of 4 Years.
Download the brochure to read more details of this course.