Western Kentucky University
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Bachelor of Science in Marketing 

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#246 in BBA in USA

  • Public University
  • Institute IconDepartment of Marketing
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Bachelor of Science in Marketing
 at 
WKU 
Overview

Duration

4 years

Tuition & Fees

23.96 Lakh
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Course Level

UG Degree

Bachelor of Science in Marketing
 at 
WKU 
Fees

icon1st year tuition fees
Fees componentsAmount (for 1 year)
Tuition & feesINR 23,95,710
iconOther expenses in 1st Year
Fees componentsAmount (for 1 year)
Hostel & MealsINR 10,68,575
InsuranceINR 1,93,609
Info IconCalculated at the exchange rate of 1 USD = INR 88.73 | Tuition & expenses were last updated on 29ᵗʰ April 2025

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Bachelor of Science in Marketing
 at 
WKU 
Entry Requirements

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Bachelor of Science in Marketing
 at 
WKU 
Rankings

Course Ranking
University Ranking
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#254

Bachelor of Science in Marketing
 at 
WKU 
Highlights

  • Marketing is a people-oriented, dynamic business function that leads to goal-oriented exchanges between individuals and organizations
  • The marketing major student is prepared for a wide range of career opportunities in business and non-business, for-profit and not-for-profit organizations
  • The major also provides a solid foundation for those who hope to own their own business in the future
  • The objectives of the marketing program are to teach students:-
    The importance of marketing in an economy characterized by free consumer choice
    The knowledge and skills required to perform marketing activities
    The interaction between marketing and diverse environmental forces which impact marketing decisions
  • Concentrations:-
    Strategic Marketing (MKGM)
    Marketing Sales (MKSA)
    Social Media Marketing (MKSM)
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Bachelor of Science in Marketing
 at 
WKU 
Scholarships

Scholarship information is not available. You can apply to non-college specific scholarships available for USA.
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About the author

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Akansha katariya

Study Abroad Expert

Akansha katariya is a content creator at shiksha.com, creating content for study abroad. Having pursued B tech. in Electronics and communication from RGPV University, she has been creating content across diverse domains. When not guiding students, sh...Read Full Bio

Bachelor of Science in Marketing
 at 
WKU 
Contact Information

Address

Western Kentucky University, 1906 College Heights Blvd, Bowling Green, KY 42101, USA
Bowling Green ( Kentucky)

Phone
(270) 745-0111

(For general query)

270-745-2551

(For admission query)

Go to College Website ->