Bachelor of Business Administration - Marketing
at Western Michigan, Kalamazoo

3.6 /5

(3 Reviews)

Shiksha popularity ranking

#240 in BBA in USA

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Public University
Haworth College of Business

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Bachelor of Business Administration - Marketing
at
Western Michigan
Overview

Western Michigan University has been pioneering Bachelor of Business Administration - Marketing at UG level. The program has a duration of 4 years. This particular course is directed towards individuals who seek a higher level of the educational cycle. The program is considered one of the best in the country, which is responsible for the program's excellent quality and honoring. For the course, applicants must satisfy evaluation based on eligibility criteria among which entrance scores obtained in tests such as IELTS, TOEFL, SAT, PTE and Duolingo are imperative for attaining admission. The Western Michigan University tuition fee for the first year to pursue this course is USD 19,098 (INR 1,833,217). Added should be living expenditures, rent, hostel fees, boards, books and supplies, utilities, or any other expense for the course. This complete budgeting plan ensures that the students go through their college life hassle-free.

Duration	4 years
Tuition & Fees	₹18.29 Lakh Get Fees details
International Students Admission Website	Go to Website
Official Career Service Website	Go to Website
Course Level	UG Degree

Bachelor of Business Administration - Marketing

Table of contents

Overview
Fees
Entry Requirements
Application Process
Rankings
Placements
Highlights
Scholarships

Bachelor of Business Administration - Marketing
at
Western Michigan
Fees

The fee structure for the Bachelor of Business Administration - Marketing at the Western Michigan University covers the first-year tuition fees along with other additional charges, including the Books and supplies charges, facilities cost and many more offered by the Western Michigan University. Other than tuition costs, students need to pay living expenses that cover various factors like rent, food, transportation, utility, and other personal expenses. The average cost of living is USD 11,713 (INR 1,124,331). The total tuition fees for the first year of Bachelor of Business Administration - Marketing is USD 19,098 (INR 1,833,217).

Find more details about Western Michigan University Bachelor of Business Administration - Marketing on the fee breakup, from the table mentioned below.

1st year tuition fees

Fees components	Amount (for 1 year)
Tuition & fees	INR 18,28,640

Other expenses in 1st Year

Fees components	Amount (for 1 year)
Hostel & Meals	INR 11,21,524
Insurance	INR 97,857

Calculated at the exchange rate of 1 USD = INR 95.75036 | Tuition & expenses were last updated on 13ᵗʰ July 2026

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Bachelor of Business Administration - Marketing
at
Western Michigan
Entry Requirements

Requirements for 12th grade Lock Icon

50%
Applicant must have completed high school with good grades

University strongly recommends high school students take a rigorous college preparatory curriculum prior to enrolling at WMU. The base core includes:
4 years of English

3-4 years of math (through second-year algebra or pre-calculus)

3 years of natural sciences (two or more with a lab component)

2 years of the same foreign language
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TOEFL

Marks - 71/120
NA
Register for TOEFL iBTÂ® Test Today and get Rs 500 Off. Use code SHIKTOEFL to avail the discount. Hurry Register now for TOEFL

SAT

No specific cutoff mentioned
Evidence-based Reading and Writing Subscore (EBRW): 500

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PTE

Marks - 48/90
PTE Express is also accepted for this university and course.

IELTS

Marks - 6/9
Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
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Duolingo

Marks - 95/160
Take Duolingo English Test from your home, in just 1 hour and get results in 2 days. 70% cheaper than other English Tests. Register now for Duolingo
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Which exams out of the above do I need to give?

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Bachelor of Business Administration - Marketing
at
Western Michigan
Application Process

Step one

Additional documents required

Transcripts from all secondary and post-secondary schools attended or are attending, including diplomas, examination results, mark sheets, and certificates
Copy of passport identification page
Proof of English language proficiency
Proof of sufficient funds for the first academic year of study

Step two

Start your online application

https://wmich.edu/internationaladmissions/apply/undergraduate#requirements

Step three

Application fees for this course

USD 100 = INR 9.58 Thousand

Mode of payment: Credit card

Western Michigan University offers a payment plan option for each semester. The payment plan allows students to spread the balance due over a certain number of installments. A convenience fee of 2.85% or $3, whichever is larger, is assessed on each credit/debit card transaction
Fall and Spring semesters have a four (4) and a six (6) payment option. Both plans spread the payments out over the semester. Summer I and Summer II have only one payment plan, which allows students to pay each session in two payments
Students are required to enroll at least one day before the first payment is due
Plans are available approximately four to five weeks before a semester begins

Step four

Application deadline

Summer (May): 15th Mar

Fall (Sept): 15th June

Spring (Jan): 15th Oct

*The dates specified are tentative dates as per the previous year records. Our expert counselors can help with exact deadline date. Connect with the expert now!

Bachelor of Business Administration - Marketing
at
Western Michigan
Rankings

Course Ranking

University Ranking

Rank	Rank Publisher
#248	UG Business US News & World Report, 2025

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Bachelor of Business Administration - Marketing
at
Western Michigan
Placements

Particulars	Statistics (2021)
Internship Available	Yes, Students will have many opportunities to engage in internships

Top Recruiters for Western Michigan

Apple

Dominos

Ford Motors

Kelloggs

Nestle

Pfizer

Stryker

View placement details

Western Michigan University
Students Ratings & Reviews

3.6/5

3 Verified Reviews Info Icon

Student Views (Based on Reviews)

100% students never faced discrimination in this university

Vibe of Campus

Academically oriented

Multi-dimensional

Fun loving

Sporty

Internships3.3

Part time work3.7

Post study jobs3.3

Quality of faculty4

Student Life3.3

Value for money3.7

Public transportation5

Safety3.7

Indian Food2.3

Permanent Immigration3.3

Shreyas Mane Verified Icon

Master of Science in Industrial Engineering - Batch of 2024

3.5

Western michigan university is academically oriented and has quite a tough course schedule.

Tips: I didn’t get any scholarship but you will avail other benefits here. Transportation is free for WMU students. Faculty is good but can be better. The temperature here is very cold so be ready for that especially if you are from north or central India. Here are some Indian restaurants that I tried but I didn’t like them since the food is not spicy enough for an Indian maybe that’s more to cater for American taste buds. Before coming here get in touch with someone you know like I had a friend from work and maybe you can bond and start living together. Campus is not too big but it’s good you don’t need any rides inside. Overall it is average here.

Likes (Public transportation): Public transportation in the city is good. Also, for WMU students it's free of cost.

Total Monthly ExpenseUSD 498

Prepping time for classes5 hours/Week

Expected Annual SalaryUSD 62424

Reviewed on 11 Jul 2023Read more

anuj sharma Verified Icon

Master of Science in Engineering Management - Batch of 2023

4.5

Smooth transition from a work-life in India to student life in tier-2 university in USA

Tips: Apart from all the relevant courses and graduation plans before starting your semester, try to avoid any possible graduation delay. Also, knowing the on-campus job options including scholarship opportunities in their respective departments help you plan finances accordingly. Look for off-campus living options as they are cheaper, safer yet closer to the campus to avoid any additional expenses.

Likes (Student Life): I've never felt out of place ever since I landed in the city. It could possibly be due to, but not limited to, a lot of Indian students around me. Also, ample options as far as fun, part time, internships, and life on campus is concerned. You'll never feel left out, the community is very welcoming. The smoothest transition you could ever imagine.

Dislikes (Safety): Though I've personally never felt unsafe even at odd hours. But we do hear some news once in a while pertaining to student safety on the university blog, that raises a question about overall safety. Once in a while, you might come across news that's disturbing but it's very rare. Mostly it's in the residential areas of the town way far from the student residences. Moreover, there's a dedicated police department for the university significantly taking care of student safety.

Total Monthly ExpenseUSD 1223

Prepping time for classes10 hours/Week

Expected Annual SalaryUSD 75186

Reviewed on 24 Mar 2023Read more

Arbaz Mohammed Verified Icon

Master of Science in Data Science - Batch of 2021

2.7

WMU is a good pricey university with a lot of degrees to choose from.

Tips: Kalamazoo is a small town. If you're a Muslim then you'll have problem finding halal food. There are very few options for assistantship too and it's pretty hard to find them. There are a lot of off-campus housing options and they're pretty cheap. Learn to cook before you come here, you'll need it!

Likes (Public transportation): University provides free transportation anywhere across Kalamazoo (city where the university is located). They also provide good maps and timely updates on buses. There are very few buses running on Sundays, so you might need to find a way for the weekends. Cabs are rare and expensive, but the buses are good and you can manage with them.

Dislikes (Indian Food): I am an Indian Muslim and I only eat halal food. There are barely any restaurants that serve halal and probably none to very few Indian restaurants. There is a subway on campus and there is a huge building dedicated for food and it has a lot of options from Pizzas to salads, and burgers to noodles. You'll get everything on campus made fresh. This is where you can start your first job and get a social security number too.

Total Monthly ExpenseUSD 350

Prepping time for classes25 hours/Week

Expected Annual SalaryUSD

Reviewed on 30 Sep 2022Read more

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Bachelor of Business Administration - Marketing
at
Western Michigan
Highlights

Marketing will give students a comprehensive understanding of core concepts and applications, preparing students for positions in a range of business-to-business and consumer goods and service companies, as well as nonprofit organizations
The program emphasizes hands-on learning, which means students will have many opportunities to engage in real-life projects, case studies, and internships, which will prepare you for a variety of marketing careers
Elective courses allow students to specialize in brand marketing, digital marketing, marketing research, sports marketing, or international marketing.