MSc in Data Science and AI for Marketing
3.9 /5- Non-profit University
Talk to ExpertMSc in Data Science and AI for Marketing at Audencia Overview
MSc in Data Science and AI for Marketing
at Audencia
Our counselors guided 1 student in securing admission to this course. Know moreInternational students can pursue MSc in Data Science and AI for Marketing at PG level at Audencia Business School. The duration of the course at the university is 2 years. The course is among the top-ranked courses in the International students must meet the entry requirements such as complete academic qualification, a valid test score in exams such as IELTS, TOEFL and Duolingo to be eligible for the course. The Audencia Business School tuition fee for international students for MSc in Data Science and AI for Marketing is around Euro 19,900 (INR 2,203,527) for first-year. Students must manage additional costs such as:
- Rent
- Hostel fees
- Food, books
- supplies
- Utilities, etc.
Duration | 2 years |
Tuition & Fees | ₹21.18 Lakh Get Fees details |
International Students Admission Website | Go to Website  |
Official Career Service Website | Go to Website |
Course Level | PG Degree |
MSc in Data Science and AI for Marketing
Table of contents
MSc in Data Science and AI for Marketing at Audencia Fees
MSc in Data Science and AI for Marketing
at Audencia
The first-year tuition fee for the MSc in Data Science and AI for Marketing at the Audencia Business School is Euro 19,900 (INR 2,203,527). Moreover, the fee structure for the MSc in Data Science and AI for Marketing comprises the first-year tuition fees, supplement charges, facility requirements, and other additional charges offered by the Audencia Business School.
Apart from the tuition cost and university charges, students should also keep in mind the extra expenses to stay at the university or any nearby accommodation. They are required to manage the finances for various factors like rent, food, transportation, utility, and other personal expenses, which can vary as per the individual.
Check the detailed information on the Audencia Business School MSc in Data Science and AI for Marketing on the fee breakup, from the table below.
1st year tuition fees | Fees components | Amount (for 1 year) |
|---|---|
| Tuition & fees | INR 21,17,598 |
| Application Fee | INR 10,641 |
| Deposit Amount | INR 4,78,854 |
Other expenses in 1st Year | Fees components | Amount (for 1 year) |
|---|---|
| Other Fees | INR 10,641 |
| Total approximate fees | INR 10,641 |
Calculated at the exchange rate of 1 Euro = INR 106.41198 | Tuition & expenses were last updated on 14ᵗʰ September 2026Download exam sample paper
IELTS
IELTS
TOEFL
Duolingo
MSc in Data Science and AI for Marketing at Audencia Entry Requirements
MSc in Data Science and AI for Marketing
at Audencia
Requirements for 12th grade
- No specific cutoff mentioned
Graduation
- 60%
- Student must have complete 3-year or 4-year degree in any field from accrediated university or institute
Convert your GPA to Percentage
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GPA
Percentage
CGPA
Out of 4
3 year degree accepted
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Convert your GPA to Percentage
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
Out of 4
TOEFL
- Marks - 84/120
-
Register for TOEFL iBT® Test Today and get Rs 500 Off. Use code SHIKTOEFL to avail the discount. Hurry Register now for TOEFL
-
IELTS
- Marks - 6/9
- Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
Duolingo
- Marks - 110/160
- Take Duolingo English Test from your home, in just 1 hour and get results in 2 days. 70% cheaper than other English Tests. Register now for Duolingo
Other eligibility criteria
- After application, there will be a oral test Interview for applicants
Sign-up to view details
MSc in Data Science and AI for Marketing at Audencia Placements
MSc in Data Science and AI for Marketing
at Audencia
| Particulars | Statistics (2024) |
|---|---|
| Internship Available | Yes, In this program, students will get internship / Work experience of 4-6 months |
Audencia Business SchoolStudents Ratings & Reviews
3.9/5
23 Verified ReviewsStudent Views (Based on Reviews)
- 54% students never faced discrimination in this university
Vibe of Campus
Academically oriented
Multi-dimensional
Friendly
Easy going
Internships3.3
Part time work2.7
Post study jobs3.7
Quality of faculty4.1
Student Life4.4
Value for money4.1
Public transportation4.9
Safety4.4
Indian Food3.7
Permanent Immigration3.8
A
Anonymous
MSc in Financial Analysis and Investment Management - Batch of 2027
4.1
Clean city, welcoming locals and better life
Tips: I think they should focus more on learning French before joining the college since local only communicate in French and you won't be able to do anything. Also, they should start maintaining their communication skills to build their network so it can help them later in finding internship.
Likes (Safety): It's a very safe space, but try to avoid some shady places at night like Malkoff or Chenes des Anglais. Also, if you are a girl, try not to travel alone at night. My friends have some bad experience once or twice; some drunk guy started following them and started asking for phones no.
Dislikes (Part time work): Almost everyone speaks French, and as an international student, opportunities can feel limited since the language barrier makes it harder to find jobs and integrate into the local work environment. There are a lot of Indian restaurants, but they want you to work without contact.
Total Monthly ExpenseEuro 550
Prepping time for classes30 hours/Week
Expected Annual SalaryEuro
A
Anonymous
Master in Management (Grande Ecole programme) - Batch of 2026
5.0
Our courses are real-life case studies, and exams are based on applying this knowledge.
Tips: Before coming to France, students need to be both mentally and financially ready. Work-life balance won't be what they think, since part-time and full-time jobs are hard to find. They should learn a little bit of the language before moving, but there are boundless opportunities across Europe.
Likes (Safety): We have plenty of student associations and student life relation managers to guide us through every process. Students can enroll themselves into various kinds of associations as a way of learning the culture and community, but mainly to get connections and contacts from native people.
Dislikes (Value for money): Everyone who teaches at Audencia Business School is a current working professional who has direct industry connections and knowledge. Our courses are real-life case studies, and exams are based on applying this knowledge. The whole process requires a lot of self-preparation and understanding of current world scenarios.
Total Monthly ExpenseEuro 575
Prepping time for classes10 hours/Week
Expected Annual SalaryEuro
A
Anonymous
Master in Management (Grande Ecole programme) - Batch of 2026
3.5
Scholarships from the French government aren't really for students in business school.
Tips: Don't expect things to be handed to you, you will have to work extremely hard for them. Scholarships are close to none. You should look for scholarships from the Indian government or other sources in India. Scholarships from the French government aren't really for students in business school. Better not to get your hopes up. The course and faculty are value for money, would still recommend any other university if you can afford to pay more tuition.
Likes (Public transportation): The campus is located a little bit outside the city. Depending on which course you choose, you will be assigned to a campus. Most courses are on the main campus in Nantes. The campus is well connected to public transportation through tram line 2, bus line C20, and other buses from the suburbs. Public transportation is affordable. Public transportation is efficient and well-connected. However, there are occasional tram breakdowns.
Dislikes (Part time work): There are close to no availabilities of work on campus. Off-campus work is limited to your French-speaking abilities. Part-time work and being a full-time student are extremely difficult, but not impossible. Good time management is required. You should also factor into your budget and time university events and socialising. These are important for making connections and having a social life.
Total Monthly ExpenseEuro 900
Prepping time for classes10 hours/Week
Expected Annual SalaryEuro
A
Anonymous
Master in Management (Grande Ecole programme) - Batch of 2025
2.4
Learn at least B2 level French before you arrive.
Tips: For those who are not familiar with French culture, it will be difficult, but for those who have been exposed to French culture and language, it will be simple, and there are plenty of international students to enjoy. I had no scholarship money. Sometimes the buses are less in the afternoon on the weekend, and other than that, Nantes transport is really good. The country is average, the course structure is easy, and the university is not helpful with jobs. Other than the experience, nothing is worth it.
Dislikes (Internships): Finding an internship without knowing French is extremely difficult, and the market is very competitive. For those who studied engineering for their master's degree, finding an internship can be simple, but for those who studied management, it can be quite challenging unless you have eight or more years of experience.
Total Monthly ExpenseEuro 800
Prepping time for classes20 hours/Week
Expected Annual SalaryEuro 23000
A
Anonymous
Master in Management (Grande Ecole programme) - Batch of 2026
2.7
The college is really good in environment and studies.
Tips: Before joining this university students should be aware of the course and how it works. You should contact seniors and get clarity of the course and subjects and electives based on the background of their studies. The course here is different so they need to know the course structure before coming to college.
Likes (Quality of faculty): The faculty members are very good at teaching and are very supportive and encouraging. The level of teaching is very good, and the college is providing more than I expected.
Dislikes (Part time work): Part-time here is difficult to get and also we must speak the local language. We have a busy schedule that is really hectic and time management is really difficult as we need to manage the studies and part-time together when we have more work to do.
Total Monthly ExpenseEuro 650
Prepping time for classes35 hours/Week
Expected Annual SalaryEuro
View All 24 Reviews
MSc in Data Science and AI for Marketing at Audencia Highlights
MSc in Data Science and AI for Marketing
at Audencia
- The MSc in Data Science in Marketing is based on a teaching approach that balances theoretical knowledge and practical skills and prepares students to provide data-driven insights related to data analysis and marketing decision-making
- The courses are structured around three dimensions:
- Methodologies: machine learning, deep learning, psychometrics, etc
- Practical skills: programming in R and Python, use of XLstat, SPSS, etc
- Applications: recommendation systems, development of appetence models, automated customer segmentation, etc - Throughout the course, student will attend a wide range of talks given by experts, learn more about the concepts involved in real-life case studies using databases supplied by the School's partners, and take part in data mining hackathons
- Students will understand industry 4.0 trends and resolve modern day marketing problems by applying the principles of data science and algorithms
- Develop a thorough knowledge and understanding of structured and unstructured marketing data, identify important KPIs and explore their value proposition towards digital transformation and overall corporate strategy
Read more
MSc in Data Science and AI for Marketing at Audencia Important Dates
MSc in Data Science and AI for Marketing
at Audencia
Sep 1, 2027
Course Commencement Date
MSc in Data Science and AI for Marketing at Audencia Scholarships
MSc in Data Science and AI for Marketing
at Audencia
Scholarship information is not available. You can apply to non-college specific scholarships available for
France.
View all 45 scholarships
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MSc in Data Science and AI for Marketing at Audencia Contact Information
MSc in Data Science and AI for Marketing
at Audencia
Address
8 Route de la Jonelière, 44312 Nantes, Cedex 3, France
Nantes ( Other - France)
Phone
Email
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