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MSc in Digital Marketing and Analytics
at Aston University, Birmingham

3.8 /5

(27 Reviews)

Shiksha popularity ranking

#49 in MIM in UK

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MSc in Digital Marketing and Analytics
at
Aston University
Overview

Aston University offers a 1 year long MSc in Digital Marketing and Analytics course. The tuition fees to pursue this program is Pound 25500.0. English language proficiency test accepted for admission to Aston University MSc in Digital Marketing and Analytics are IELTS, TOEFL, Duolingo, and PTE. Graduation cutoff for admission is 50.0%.

Duration	1 year
Tuition & Fees	₹32.81 Lakh Get Fees details
International Students Admission Website	Go to Website
Official Career Service Website	Go to Website
Course Level	PG Degree

MSc in Digital Marketing and Analytics

Table of contents

Overview
Fees
Entry Requirements
Rankings
Highlights
Scholarships

MSc in Digital Marketing and Analytics
at
Aston University
Fees

1st year tuition fees

Fees components	Amount (for 1 year)
Tuition & fees	INR 32,81,174

Calculated at the exchange rate of 1 Pound = INR 128.67351 | Tuition & expenses were last updated on 29ᵗʰ May 2026

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MSc in Digital Marketing and Analytics
at
Aston University
Entry Requirements

Graduation Lock Icon

50%
The student needs to have completed a Bachelor’s degree from a recognized Indian University. The degree may either be in marketing or any other program with marketing courses.

In case of no academic background in marketing courses, then professional experience in marketing is considered. Professional experience in marketing includes either 2 years of work experience in marketing or completion of a one-year marketing internship program.

Digital marketing related coursework and work experience are highly valued.
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GPA

Percentage

CGPA

GPA score

TOEFL

Marks - 93/120
Reading:12, Writing:20, Listening:11, Speaking:17

PTE

Marks - 67/90
1 band at 59 as a minimum. Other bands at 64 and above

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Convert your GPA to Percentage

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GPA

Percentage

CGPA

GPA score

IELTS

Marks - 6.5/9
1 band at 5.5 as a minimum. Other bands at 6.0 and above

Duolingo

Marks - 120/160
1 band at 100 as a minimum. Other bands at 110 or above

Conditional Offer Lock Icon

Yes
Undergraduate applicants who accept a conditional offer of a place at Aston University but subsequently fail to meet all the conditions may still be confirmed onto their initial choice if there are still vacancies available on that course and if, upon academic reconsideration of the application, it is deemed that the overall qualities and achievements of the applicant is appropriate to the spirit of the offer while Applicants for postgraduate taught programs who fail to meet the University’s entry criteria for a specific program will not normally be able to compensate for underachievement. Where reconsideration for the same course is not possible, an applicant will be considered for any appropriate and available alternative courses within the University
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Which exams out of the above do I need to give?

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MSc in Digital Marketing and Analytics
at
Aston University
Rankings

Course Ranking

University Ranking

Rank	Rank Publisher
#151	PG Business and Economics THE (Times Higher Education), 2026
#301	Accounting and Finance QS, 2026

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Aston University
Students Ratings & Reviews

3.8/5

25 Verified Reviews Info Icon

Student Views (Based on Reviews)

44% students never faced discrimination in this university

Vibe of Campus

Friendly

Academically oriented

Multi-dimensional

Fun loving

Internships3.2

Part time work3.6

Post study jobs3.3

Quality of faculty4.2

Student Life4.4

Value for money3.6

Public transportation4.7

Safety4

Indian Food4

Permanent Immigration3.4

Anonymous

BSc Business Management and English Language - Batch of 2025

3.8

A practical and career-focused university experience

Tips: Aston is a really solid shout if you want something hands-on that actually prepares you for a job. The modules are pretty well put together and focus a lot on real-world business stuff, so you aren't just staring at textbook theories all day. You do need to get your time management sorted right away though, since they throw a nonstop mix of assignments, group work, and presentations at you. Vibe-wise, the campus is super diverse and friendly. I didn't deal with any culture shock or face any kind of discrimination when I got here, which was a huge relief. I didn't end up getting a scholarship myself, so definitely look into that and apply early if you're trying to snag one.

Dislikes (Post study jobs): I went with a 3 for post-study jobs mostly because the UK market is just brutally competitive right now, especially for anyone needing a visa. Sure, there are companies out there willing to sponsor you, but the slots are super limited. Most places just straight up prefer people who already have local work rights, or they throw massive hurdles in your way with strict requirements. You honestly have to start hunting for jobs day one. Shortlists take forever, so you’re basically forced to grind on LinkedIn, hit every career fair, and try to lock down internships just to stand out. Most of what's available falls into typical corporate tracks like data, finance, marketing, or general graduate schemes. The starting salaries aren't terrible, but actually locking down that sponsorship is the real nightmare. The opportunities are out there, but don't expect it to be easy—it takes a ton of resilience.

Total Monthly ExpensePound 2150

Prepping time for classes20 hours/Week

Expected Annual SalaryPound 40100

Reviewed on 22 May 2026Read more

Anonymous

BSc International Business and Economics - Batch of 2027

3.8

Good for Indian students.

Tips: I have had both good times and bad times mostly positive experiences here. One of the plus points has to be the location and how connected it is which makes life easier. For Indian students, it is good as there is a strong asouth Asian community. Living a little on the outskirts can make affording rent easier.

Total Monthly ExpensePound 1325

Prepping time for classes31 hours/Week

Expected Annual SalaryPound 99875

Reviewed on 27 Feb 2026Read more

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BSc Business Enterprise Development - Batch of 2026

3.8

Great place to study in.

Tips: Studying here has been a learning journey for me. The city is very lively and student friendly so you'll have an easy time adjusting and the campus is very diverse and accepting. Most modules focus on coursework, case studies and group presentations.

Likes (Public transportation): Public transportation is super affordable but not very necessary in our case as the city is very walkable and well connected as well. The campus is located in a very prime spot so it is pretty easy to get around here.

Total Monthly ExpensePound 1500

Prepping time for classes30 hours/Week

Expected Annual SalaryPound 102950

Reviewed on 27 Feb 2026Read more

Anonymous

MSc Accounting and Finance - Batch of 2025

4.5

It is a good university.

Tips: Skill up is important. There are multiple scholarships available. Look up the university website. Start working on your CV, interview skills as soon as possible. Most of the university courses have group activities, presentations. Most of the exams are based on real life case studies.

Likes (Student Life): We get to meet people from all over the world and it is incredible to know about their culture, diversity, etc. The university organises events to help students meet, these are fun events. Celebration of all festivals are done. The annual 2 day party is fun.

Dislikes (Internships): There are no options for internships for international students. One has to be a permanent resident or a citizen. International students can apply for graduate roles, which are entry-level jobs that require less than 2 years of experience. University helps with CV interviews, etc.

Total Monthly ExpensePound 650

Prepping time for classes30 hours/Week

Expected Annual SalaryPound 27000

Reviewed on 19 Nov 2025Read more

Anonymous

MSc Strategic Marketing Management - Batch of 2025

4.0

There are no career fairs and job opportunities.

Tips: I can see many changes in myself after joining Aston University. I have improved a lot, my confidence has improved, my conversation skills and, of course, academically, I've learned a lot. I received a January intake scholarship that was £45000. I am satisfied with my university.

Likes (Public transportation): Aston University's Birmingham campus is well-connected to the city, as it's located in the city centre. This makes it easy to access restaurants, shopping malls, stores, and places to hang out. Cabs, buses, and trains are readily available, and the public transportation system is similar to other UK cities.

Dislikes (Post study jobs): The university provides minimal CV assistance. There are no career fairs, and job opportunities seem more abundant for Bachelor's graduates than for Master's students. Furthermore, sponsored jobs are scarce.

Total Monthly ExpensePound 1050

Prepping time for classes25 hours/Week

Expected Annual SalaryPound 35000

Reviewed on 18 Aug 2025Read more

View All 27 Reviews

MSc in Digital Marketing and Analytics
at
Aston University
Highlights

The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors.
Students will gain proficiency in digital marketing tools, creative digital communications and branding, alongside analytical prowess in data metrics. Equipped with research and strategic abilities, students will lead digital transformation while honing project management and teamwork skills for effective collaboration in diverse settings.