MSc in Digital Marketing and Analytics
at Aston University, Birmingham

3.8 /5

(28 Reviews)

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#46 in MIM in UK

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MSc in Digital Marketing and Analytics
at
Aston University
Overview

Aston University has been pioneering MSc in Digital Marketing and Analytics at PG level. The program has a duration of 1 year. This particular course is directed towards individuals who seek a higher level of the educational cycle. The program is considered one of the best in the country, which is responsible for the program's excellent quality and honoring. For the course, applicants must satisfy evaluation based on eligibility criteria among which entrance scores obtained in tests such as IELTS, TOEFL, PTE and Duolingo are imperative for attaining admission. The Aston University tuition fee for the first year to pursue this course is Pound 25,500 (INR 3,297,150). Added should be living expenditures, rent, hostel fees, boards, books and supplies, utilities, or any other expense for the course. This complete budgeting plan ensures that the students go through their college life hassle-free.

Duration	1 year
Tuition & Fees	₹32.25 Lakh Get Fees details
International Students Admission Website	Go to Website
Official Career Service Website	Go to Website
Course Level	PG Degree

MSc in Digital Marketing and Analytics

Table of contents

Overview
Fees
Entry Requirements
Rankings
Highlights
Scholarships

MSc in Digital Marketing and Analytics
at
Aston University
Fees

When planning for the MSc in Digital Marketing and Analytics, applicants should consider the financial aspects involved. Every student must pay the first-year tuition fee of Pound 25,500 (INR 3,297,150). Additionally, it is also important to account for living expenses such as accommodation, food, and utility costs. Such expenses may vary according to living styles and other fees added by the Aston University. To know about the complete breakdown of the Aston University MSc in Digital Marketing and Analytics fee structure and all other cost-element-wise expenditures for an elaborate cost overview, please check the table below.

1st year tuition fees

Fees components	Amount (for 1 year)
Tuition & fees	INR 32,25,438

Calculated at the exchange rate of 1 Pound = INR 126.48777 | Tuition & expenses were last updated on 1ˢᵗ June 2026

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MSc in Digital Marketing and Analytics
at
Aston University
Entry Requirements

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The requirement for the applicant is that he or she must possess a Bachelors' degree from a reputable Indian university. The student can have either a degree in marketing or any other major having marketing subjects.

If there are no academics in marketing subjects, then the relevant professional experience in marketing will be considered. Relevant professional experience means either two years of marketing experience or a one year marketing internship program.

Professional experience in digital marketing is very important.
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Convert your GPA to Percentage

Calculate your score and check your eligibility at over 2000+ universities.

GPA

Percentage

CGPA

GPA score

TOEFL

Marks - 93/120
Reading:12, Writing:20, Listening:11, Speaking:17

PTE

Marks - 67/90
1 band at 59 as a minimum. Other bands at 64 and above

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Convert your GPA to Percentage

Calculate your score and check your eligibility at over 2000+ universities.

GPA

Percentage

CGPA

GPA score

IELTS

Marks - 6.5/9
1 band at 5.5 as a minimum. Other bands at 6.0 and above

Duolingo

Marks - 120/160
1 band at 100 as a minimum. Other bands at 110 or above

Which exams out of the above do I need to give?

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MSc in Digital Marketing and Analytics
at
Aston University
Rankings

Course Ranking

University Ranking

Rank	Rank Publisher
#151	PG Business and Economics THE (Times Higher Education), 2026
#301	Accounting and Finance QS, 2026

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Aston University
Students Ratings & Reviews

3.8/5

26 Verified Reviews Info Icon

Student Views (Based on Reviews)

46% students never faced discrimination in this university

Vibe of Campus

Friendly

Academically oriented

Multi-dimensional

Fun loving

Internships3.2

Part time work3.6

Post study jobs3.3

Quality of faculty4.3

Student Life4.4

Value for money3.5

Public transportation4.7

Safety3.9

Indian Food4.1

Permanent Immigration3.3

Anonymous

BSc International Business and Economics - Batch of 2027

3.8

Good for Indian students.

Tips: I have had both good times and bad times mostly positive experiences here. One of the plus points has to be the location and how connected it is which makes life easier. For Indian students, it is good as there is a strong asouth Asian community. Living a little on the outskirts can make affording rent easier.

Total Monthly ExpensePound 1325

Prepping time for classes31 hours/Week

Expected Annual SalaryPound 99875

Reviewed on 27 Feb 2026Read more

aaryan lamba Verified Icon

BSc Business Enterprise Development - Batch of 2026

3.8

Great place to study in.

Tips: Studying here has been a learning journey for me. The city is very lively and student friendly so you'll have an easy time adjusting and the campus is very diverse and accepting. Most modules focus on coursework, case studies and group presentations.

Likes (Public transportation): Public transportation is super affordable but not very necessary in our case as the city is very walkable and well connected as well. The campus is located in a very prime spot so it is pretty easy to get around here.

Total Monthly ExpensePound 1500

Prepping time for classes30 hours/Week

Expected Annual SalaryPound 102950

Reviewed on 27 Feb 2026Read more

Anonymous

MSc Accounting and Finance - Batch of 2025

4.5

It is a good university.

Tips: Skill up is important. There are multiple scholarships available. Look up the university website. Start working on your CV, interview skills as soon as possible. Most of the university courses have group activities, presentations. Most of the exams are based on real life case studies.

Likes (Student Life): We get to meet people from all over the world and it is incredible to know about their culture, diversity, etc. The university organises events to help students meet, these are fun events. Celebration of all festivals are done. The annual 2 day party is fun.

Dislikes (Internships): There are no options for internships for international students. One has to be a permanent resident or a citizen. International students can apply for graduate roles, which are entry-level jobs that require less than 2 years of experience. University helps with CV interviews, etc.

Total Monthly ExpensePound 650

Prepping time for classes30 hours/Week

Expected Annual SalaryPound 27000

Reviewed on 19 Nov 2025Read more

Anonymous

MSc in Strategic Digital Marketing - Batch of 2024

3.6

An experience, which gives you chance to grow.

Tips: Of course there's a cultural shock in the initial days of the student life. We don't get the luxuries we get in India. Next we see us managing all by ourselves. But it is all worth it, there's a lot it teaches you. The university course was average. However, there's a lot to how you grow as a person.

Likes (Public transportation): The public transport in the country is excellent and easy. There are so many apps and offline centres available to guide. Also, students get special discounts on the transport. So, keep an eye on all kinds of discount apps, there are plenty available.

Dislikes (Permanent Immigration): We don't get sponsor jobs based on the course I did. As is it not a under skilled worker professions. The working visa that we get after finishing the course is totally a personal expense, which do not promise any job either. Plus, the job security as an immigrant is scary.

Total Monthly ExpensePound 1000

Prepping time for classes25 hours/Week

Expected Annual SalaryPound 24275

Reviewed on 12 Oct 2025Read more

Anonymous

MSc Strategic Marketing Management - Batch of 2025

4.0

There are no career fairs and job opportunities.

Tips: I can see many changes in myself after joining Aston University. I have improved a lot, my confidence has improved, my conversation skills and, of course, academically, I've learned a lot. I received a January intake scholarship that was £45000. I am satisfied with my university.

Likes (Public transportation): Aston University's Birmingham campus is well-connected to the city, as it's located in the city centre. This makes it easy to access restaurants, shopping malls, stores, and places to hang out. Cabs, buses, and trains are readily available, and the public transportation system is similar to other UK cities.

Dislikes (Post study jobs): The university provides minimal CV assistance. There are no career fairs, and job opportunities seem more abundant for Bachelor's graduates than for Master's students. Furthermore, sponsored jobs are scarce.

Total Monthly ExpensePound 1050

Prepping time for classes25 hours/Week

Expected Annual SalaryPound 35000

Reviewed on 18 Aug 2025Read more

View All 28 Reviews

MSc in Digital Marketing and Analytics
at
Aston University
Highlights

The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors.
Students will gain proficiency in digital marketing tools, creative digital communications and branding, alongside analytical prowess in data metrics. Equipped with research and strategic abilities, students will lead digital transformation while honing project management and teamwork skills for effective collaboration in diverse settings.