MSc in Marketing Analytics
4.3 /5
- Public University
Southampton Business School
Talk to ExpertMSc in Marketing Analytics at Southampton University Overview
MSc in Marketing Analytics
at Southampton University
The University of Southampton is among the popular universities to study MSc in Marketing Analytics from abroad. The duration of the program is 1 year. The first-year University of Southampton tuition fees for MSc in Marketing Analytics is around GBP 25,000. Students must plan to manage their cost of living (accommodation, groceries, insurance, utilities, etc.) apart from tuition fees to study at the university. The average estimated cost of living is around GBP 6,069.
Applicants must meet the University of Southampton admission requirements to study the course. They must submit an online application by the course deadline to get into the university.
Duration | 1 year |
Tuition & Fees | ₹29.98 Lakh Get Fees details |
International Students Admission Website | Go to Website  |
Official Career Service Website | Go to Website |
Course Level | PG Degree |
MSc in Marketing Analytics
Table of content
- Overview
- Fees
- Entry Requirements
- Application Process
- Rankings
- Highlights
- Scholarships
MSc in Marketing Analytics at Southampton University Fees
MSc in Marketing Analytics
at Southampton University
Students are required to pay the first-year tuition fee as per the University of Southampton MSc in Marketing Analytics fee structure. In addition to tuition costs, students should budget for housing, food, and other utilities, which contribute to the total cost of living, estimated at GBP 6,069.
The overall cost may vary depending on additional charges imposed by University of Southampton. Students have to pay a total first-year tuition fee of GBP 25,000 for MSc in Marketing Analytics. Refer to the table below for a detailed fee breakup of the University of Southampton MSc in Marketing Analytics.
1st year tuition fees | Fees components | Amount (for 1 year) |
|---|---|
| Tuition & fees | INR 29,97,750 |
Other expenses in 1st Year | Fees components | Amount (for 1 year) |
|---|---|
| Hostel & Meals | INR 7,27,734 |
| Transportation | INR 1,15,114 |
Calculated at the exchange rate of 1 Pound = INR 119.91 | Tuition & expenses were last updated on 19ᵗʰ April 2025Download exam sample paper
IELTS
IELTS
Duolingo
PTE
MSc in Marketing Analytics at Southampton University Entry Requirements
MSc in Marketing Analytics
at Southampton University
Requirements for 12th grade
- No specific cutoff mentioned
Graduation
- 55%
- Read less
-
Applicants must hold a 2:1 undergraduate degree in marketing and a good understanding of quantitative studies
- UK 2:1 degree equivalent: 55 - 65% depending on awarding institution
-
Applicants can also apply if they studied a degree with quantitative training, such as:
- Economics
- Engineering
- Statistics
- Management
- Computer sciences
-
The following subjects are not accepted:
- Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK
- Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance
-
Convert your GPA to Percentage
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GPA
Percentage
CGPA
Out of 4
PTE
- No specific cutoff mentioned
- NA
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Convert your GPA to Percentage
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
Out of 4
IELTS
- Marks - 6.5/9
- Read less
- with 6.5 in Reading and Writing & 6.0 in Listening and Speaking
- Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
Duolingo
- No specific cutoff mentioned
Other eligibility criteria
- Students from India who have achieved 70% in English at Class XII from CBSE or CISCE may be exempted from additional English language requirements
- Applicants who don't have the exact entry requirements, but have significant work or voluntary experience in this sector will be assessed on the basis of relevant professional experience, subject knowledge and aptitude for learning
Sign-up to view details
MSc in Marketing Analytics at Southampton University Application Process
MSc in Marketing Analytics
at Southampton University
Step one
Prepare documents for application
LOR
- Two academic references are required
Step two
Additional documents required
- Degree certificate(s) (and translated version if necessary)
- Degree transcript(s)(and translated version if necessary)
- English language qualification
- Personal Statement explaining:-
- Your knowledge of the subject area
- Why you want to study a postgraduate qualification in this course
- How you intend to use your qualification
Step three
Start your online application
MSc in Marketing Analytics at Southampton University Rankings
MSc in Marketing Analytics
at Southampton University
University Ranking
| Rank | Rank Publisher |
|---|---|
| #17 | |
| #20 | |
| #34 |
University of SouthamptonStudents Ratings & Reviews
4.3/5
17 Verified ReviewsVibe of Campus
- Academically oriented
- Multi-dimensional
- Friendly
- Fun loving
Student Views
- 63% students never faced discrimination in this university
Internships3.6
Part time work4.3
Post study jobs4.2
Quality of faculty4.6
Student Life4.5
Value for money4.1
Public transportation4.9
Safety4.6
Indian Food4.1
Permanent Immigration4
M
Mathangi Vijayakumar
MSc in Accounting and Finance - Batch of 2025
Offered by University of Southampton
4.8
A fun, immersive, and intensive experience.
Tips: There are a lot of scholarship opportunities available for students here. I was lucky enough to receive a full scholarship from the university to study here. It was difficult to adapt to the British culture at first, but over time, with the help of friends and peers, it started feeling like a 2nd home! Overall, I am genuinely glad I took the decision to study abroad in this particular university and country.
Likes (Student Life): Student life is fantastic here. The University puts a lot of effort into making each and every student feel comfortable. It organises numerous events like Colour run, graduation ball, Painting, sports activities, Karaoke Thursdays, pool activities, and so much more. My typical day in college looks like - attending classes, roaming around on campus and participating in fun activities during break, having lunch with my friends, attending more classes, and heading to the library in the evening to prepare for assignments/exams.
Dislikes (Internships): There are various internship opportunities available, but they are mostly for Bachelor's students. Finding one for an M.Sc. student can be time-consuming, but it is possible. Nowadays, it is hard to find a job that provides sponsorship. Luckily, one can still work here after graduation with their Postgraduate Work Visa for two years. That gives one time to decide what exactly to do.
Reviewed on 10 Jul 2025Read more
Y
Yash Shah
MSc Data and Decision Analytics - Batch of 2022
Offered by University of Southampton
4.5
Opportunistic, growth, and fun loving with academic focused.
Tips: Students should do their own research because everyone has different preferences. There are scholarships, and there are lots of cultural societies to join that provide opportunities for networking.
Likes (Value for money): Considering the fees for my course I feel it was worth it as you will be getting a degree from one of the top 100 universities in the world and also Russell Group university. Also, the cost of living in Southampton is relatively less than other cities and it has all the required amenities.
Dislikes (Permanent Immigration): If you have around 3 to 5 years of prior experience, then it's relatively easy to get a job with a Skilled Worker visa. Once you complete 5 years on that, you can get permanent residency. However, I am not planning to settle in the UK and have different priorities.
Reviewed on 25 May 2025Read more
V
Veydant Dixit
BSc Marketing - Batch of 2027
Offered by University of Southampton
2.7
Great environment, but course experience varies.
Tips: The transition was mostly smooth, with a few initial hurdles and a slight cultural shift. I received a small automatic scholarship from the university upon applying. While I enjoy the country and environment, my satisfaction with the university and course depends on the specific subject - mine hasn't fully met expectations yet.
Likes (Public transportation): While the campus is very well connected to the rest of the city by frequent buses and trains, the cost can be quite high for students. A daily bus pass is around 35, and an annual pass can go up to 3400, which may not be affordable for everyone. Despite the cost, the convenience and reliability of public transport make it easy to navigate the city and access essential areas like shopping centres, train stations, and student accommodation.
Dislikes (Student Life): Although the university offers a vibrant and diverse range of events and clubs, it can sometimes feel overwhelming due to the sheer volume of activities- many of which require paid entry. My typical day involves attending lectures, which can be routine, but I enjoy unwinding at the sports complex, especially at the gym or on the badminton court. The campus hosts frequent cultural, social, and networking events, and while I do participate occasionally, I prefer to be selective. With over 200 student societies- from photography and entrepreneurship to badminton- there is something for everyone, though some clubs can be quite capital-intensive.
Reviewed on 11 Apr 2025Read more
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Siddharth Raut
MSc Software Engineering - Batch of 2023
Offered by University of Southampton
4.3
University of Southampton is a great university with highly qualified faculty.
Tips: The transition was smoother than expected. A suggestion is to try to decide your flatmates before you come here, living with friends will help with homesickness and overall, a better life abroad. There was no scholarship for the ECS Department at the University of Southampton. I did, however, complete two part-time paid technical internships that helped me with my cost of living. The course was decent; I expected a bit more from it, but overall, the facilities provided were very good. And thanks to the less demanding course, I could complete two internships during the second and third semesters. I personally love living and working in the UK.
Likes (Internships): The ECS department at University of Southampton has an active Placement Office and cell that sends out at least two emails per day, often for new roles or jobs. The officer also hosts talks with various companies, such as giants like Apple and Google as well as niche markets such as McLaren and Alpine. There are also some offers from small-scale companies. The University of Southampton Internship Portals has a lot of internship offers. I applied for and completed an internship there, but then I also got another internship from a company that a placement officer sent. For me, internships went great, and I'm not the only one – some of my friends got internships through this portal, too.
Dislikes (Value for money): The course was all theory, and especially for subjects like Web and mobile application development, we expected some hands-on lab sessions in our curriculum, which was unfortunately not possible. The ECS department at University of Southampton does not provide any scholarships, so the fee that I paid which is 28,000 GBP was somewhat on the higher end than what the course offered.
Reviewed on 22 May 2025Read more
A
Anonymous
MSc Internet of Things - Batch of 2025
Offered by University of Southampton
3.4
Know what you want to achieve and do your own research.
Tips: Vegetarians/Vegans may have a hard time after coming here initially. Once they figure out the food they want, it gets better. People who don't like partying and drinking may have to go out and put some effort into finding the people who vibe with them, as partying and drinking culture is dominant here. The course is okay, the university is good, and the country is good during summers, but in winters, it can get depressing due to the bad weather.
Likes (Public transportation): The university has its own buses that are well-connected with the entire city. The frequency is good as well. The bus transport may be a bit costly, depending on your frequency of travel. However, there are cycle and electric scooters freely available around the city; simply download the app and use them. They are much more affordable than the bus.
Dislikes (Value for money): The tuition fee for my course isn't justified from my perspective. I had some prior working knowledge of my field, and I expected to upskill myself. However, I didn't get to learn much from the course itself. For M.Sc. for semester 1, there are just 2/2.5 months of teaching before the Christmas vacation arrives, post which you have your exams. Then the same for semester 2, 2/2.5 months of teaching, then vacation, and then exams. After that, you have to work only on your final project, no college after your 2nd semester. One can learn so much more by opting for hands-on courses in your own country than paying so much more and not getting the quality in return. Generally, people who are suffering here will still post all good things on social media, which misleads those students who are deciding whether they should come to the UK for higher education. Do your own research and then decide. The only thing that is the MVP here is the value of the degree from here, since this university has a good international rating.
Reviewed on 22 May 2025Read more
View All 19 Reviews
MSc in Marketing Analytics at Southampton University Highlights
MSc in Marketing Analytics
at Southampton University
- The course is in top 10 in the UK for Marketing (Complete University Guide, 2022)
- With this marketing analytics MSc, students will learn industry-specific skills to make strategic marketing decisions using data and evidence
- The degree is perfect choice for the students who are curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst
- The degree incorporates new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining
- Students will learn how to:
Integrate and use marketing channels within different markets or sectors
Interpret and manage large datasets to make evidence-based decisions
Use online analytics to analyse how consumer choices are influenced by social media
Incorporate different marketing frameworks and behaviour models to create an analytical tool
Use industry-standard data analysis software
Read more
MSc in Marketing Analytics at Southampton University Scholarships
MSc in Marketing Analytics
at Southampton University
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About the author
Tasneem Hoda is a Content Creator and Writer working for Shiksha.com. Her role includes developing and maintaining web pages for international universities at the Shiksha Study Abroad Portal, ensuring accuracy, completeness, and alignment with instit...Read Full Bio
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MSc in Marketing Analytics at Southampton University Contact Information
MSc in Marketing Analytics
at Southampton University