BBA in Marketing
4.1 /5
- Public University
Isenberg School of Management
Talk to ExpertBBA in Marketing at UMass Amherst Overview
BBA in Marketing
at UMass Amherst
The University of Massachusetts Amherst is a popular destination among international UG students interested in pursuing BBA in Marketing from abroad. The program can be pursued over a duration of 4 years. The University of Massachusetts Amherst BBA in Marketing program is considered part of the top ranked courses in USA. Candidates interested in pursuing the course must satisfy the specified eligibility criteria and secure valid scores in exams such as TOEFL and IELTS. Interested candidates are required to submit respective admission applications as soon as the admission window opens as there are limited seats to be filled.
The first year tuition fee for BBA in Marketing at University of Massachusetts Amherst is around USD 40,882. Students must also plan for some other additional costs they may incur over the duration of studies such as rental, groceries, books, health insurance, etc. The average estimated cost of living at University of Massachusetts Amherst is around USD 14,156.
Duration | 4 years |
Tuition & Fees | ₹36.27 Lakh Get Fees details |
International Students Admission Website | Go to Website  |
Official Career Service Website | Go to Website |
Course Level | UG Degree |
BBA in Marketing
Table of content
- Overview
- Fees
- Entry Requirements
- Application Process
- Rankings
- Placements
- Highlights
- Scholarships
BBA in Marketing at UMass Amherst Fees
BBA in Marketing
at UMass Amherst
The fee structure for the BBA in Marketing at the University of Massachusetts Amherst covers the first-year tuition fees along with other additional charges, including the Books and supplies charges; facilities cost and many more offered by the University of Massachusetts Amherst. Other than tuition costs, students need to pay living expenses that cover various factors like rent, food, transportation, utility, and other personal expenses. The average cost of living is USD 14,156. The total tuition fees for the first year of BBA in Marketing is USD 40,882.
Find more details about University of Massachusetts Amherst BBA in Marketing on the fee breakup, from the table mentioned below.
1st year tuition fees | Fees components | Amount (for 1 year) |
|---|---|
| Tuition & fees | INR 36,27,460 |
Other expenses in 1st Year | Fees components | Amount (for 1 year) |
|---|---|
| Hostel & Meals | INR 12,56,062 |
| Insurance | INR 1,98,045 |
Calculated at the exchange rate of 1 USD = INR 88.73 | Tuition & expenses were last updated on 6ᵗʰ February 2025Download exam sample paper
TOEFL
TOEFL
PTE
IELTS
Duolingo
BBA in Marketing at UMass Amherst Entry Requirements
BBA in Marketing
at UMass Amherst
Requirements for 12th grade
- No specific cutoff mentioned
- Read less
- If an applicant has completed high school but have not previously enrolled in a college or university applicant must possess any one of the certificates:
- Central Board of Secondary Examination (CBSE)
- Council for Indian School Certificate (CISCE)
- Other examining board test results from grades X and XI
- Prerequisite:
- English
- Mathematics (Algebra II minimum):
- four math units in high school including an advanced math course, such as pre-calculus, calculus, or trigonometry
- Natural Science (3 labs)
- Social Science (one course in US history)
- Foreign Language
- Electives (from areas above, arts and humanities, or computer science)
- If an applicant has completed high school but have not previously enrolled in a college or university applicant must possess any one of the certificates:
Convert your Percentage to GPA
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
%
TOEFL
- Marks - 80/120
- with a minimum of 20 on each subscore
-
Register for TOEFL iBT® Test Today and get Rs 500 Off. Use code SHIKTOEFL to avail the discount. Hurry Register now for TOEFL
PTE
- No specific cutoff mentioned
Sign-up to view details
Convert your Percentage to GPA
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
%
IELTS
- Marks - 6.5/9
- with minimum of 6.0 on each subscore
Duolingo
- No specific cutoff mentioned
Other eligibility criteria
While it is not required for admission, all international students may choose to submit a third-party unscripted interview.
Beginning with the spring 2021 term, and continuing for each spring and fall term through spring 2023, the University of Massachusetts Amherst is making standardized tests (SAT scores) optional for its first-year entering applicants
Conditional Offer
- No
Sign-up to view details
BBA in Marketing at UMass Amherst Application Process
BBA in Marketing
at UMass Amherst
Step one
Prepare documents for application
LOR
- Academic Letter of Recommendation
Step two
Additional documents required
- Official High School Transcript or Secondary School Exams
- Official SAT or ACT score report
- English Language Proficiency Scores
- Interruption in Education History (if applicable)
- Optional Interview (students may choose to submit a third-party unscripted interview)
- A note on financial and visa information
Step three
Start your online application
Step four
Application fees for this course
USD 80 = INR 7.1 Thousand
Mode of payment: Credit card
BBA in Marketing at UMass Amherst Rankings
BBA in Marketing
at UMass Amherst
Course Ranking
University Ranking
| Rank | Rank Publisher |
|---|---|
| #64 |
BBA in Marketing at UMass Amherst Placements
BBA in Marketing
at UMass Amherst
| Particulars | Statistics (2021) |
|---|---|
| Internship Available | Yes |
University of Massachusetts AmherstStudents Ratings & Reviews
4.1/5
12 Verified ReviewsStudent Views (Based on Reviews)
- 33% students never faced discrimination in this university
Vibe of Campus
Friendly
Academically oriented
Multi-dimensional
Easy going
Internships3.8
Part time work3.4
Post study jobs4.3
Quality of faculty4.9
Student Life4.8
Value for money3.8
Public transportation4.5
Safety4.8
Indian Food3.8
Permanent Immigration3.3
A
Anonymous
MS in Computer Science - Batch of 2027
Offered by University of Massachusetts Amherst
4.3
The university is a bit on the expensive side but worth it.
Tips: Be prepared to apply mathematics. Every course in this university is mathematically heavy, and you will learn a lot as well. Mass Amherst does not provide any scholarships to master's students. But overall, the university is amazing for people who want to explore research and learn cutting-edge technologies.
Likes (Post study jobs): A lot of big tech companies do offer sponsor visas, and seniors in our college seem to be getting placed well. Our seniors have been placed in development roles like web development and cloud. Machine learning engineer roles are also available to students.
Dislikes (Part time work): Only dining jobs are available to graduation students, making it really convenient. Also, no research assistantship or teaching assistantship is available. Hourly positions are sometimes available in summer, but plan to have all finance already sorted.
Total Monthly ExpenseUSD 1075
Prepping time for classes21 hours/Week
Expected Annual SalaryUSD 102175
A
Anonymous
MS in Biostatistics - Batch of 2025
Offered by University of Massachusetts Amherst
4
Great campus and an eye-opening experience.
Tips: Don't be afraid of change and allow things to happen to you. That's my conclusion about studying abroad in general, especially here. Some programs here are seriously underrated, and I feel I've gained a more in-depth knowledge here than I would have anywhere else. The campus is great, and you'll feel safe here throughout.
Total Monthly ExpenseUSD 3025
Prepping time for classes36 hours/Week
Expected Annual SalaryUSD 85975
A
Anonymous
MBA with MS in Civil Engineering - Batch of 2026
Offered by University of Massachusetts Amherst
4
An interesting sand meaningful experience.
Tips: I have transitioned well after coming here, and a lot of people back home can see the difference in my personality as well. The classes and coursework are intense, and you'll have to rely on yourself rather than expect too much spoon-feeding here. A lot of learning happens in group settings via projects and fieldwork.
Dislikes (Internships): With internships and jobs in general, a lot depends on your own network and ability to put yourself out there. There is not too much that the university involves itself with. What can help is striking a connection with professors and being active in classes and office hours.
Total Monthly ExpenseUSD 3250
Prepping time for classes34 hours/Week
Expected Annual SalaryUSD 71325
S
SR
MS in Data Analytics and Computational Social Science - Batch of 2024
Offered by University of Massachusetts Amherst
3.7
There is an Indian student union and many events on campus. Try to participate in them.
Tips: I mainly chose to study here because of the affordability and strong faculty for my programme. Be ready for rough winters and get your winter essentials ready in time. The labs are well-equipped and huge, encouraging you to go all out. There is an Indian student union as well, and many other such cultural clubs on campus to be a part of.
Dislikes (Part time work): You are not really allowed to work part-time in a lot of places in the United States. Moreover, with my work schedule, it was really implausible to find time. You can look for roles within the campus, but that is also limited in scope and opportunities.
Total Monthly ExpenseUSD 2550
Prepping time for classes31 hours/Week
Expected Annual SalaryUSD 76725
H
Himanshu Punetha
MS in Mechanical Engineering - Batch of 2026
Offered by University of Massachusetts Amherst
4.2
UMass Amherst: A leading public research university.
Tips: UMass Amherst is a big, vibrant campus with lots of energy and a strong reputation for academics, especially in majors like engineering, computer science, and business. The campus is full of amazing resources such as modern labs, huge libraries, and tons of support for internships, research, and job hunting. The professors are really knowledgeable and supportive but be ready for some healthy competition in popular classes. The coursework can be challenging, so staying on top of your schedule is key. You’ll need to find a good balance between studying and taking part in all the fun stuff happening on campus. One unique thing about UMass is its big focus on sustainability going green is a huge part of life here, and you’ll notice it everywhere. Financially, it’s a good idea to plan ahead. Living in Massachusetts is great, but it can be expensive. Housing fills up fast, so look into your options early. The university offers scholarships and financial aid, but they can be competitive, so it’s worth applying to as many as you can. When it comes to social life, there’s never a dull moment. Whether you’re into clubs, sports, music, or just hanging out, there’s always something happening. The town of Amherst has a cosy, small-town feel, but it’s not overflowing with things to do, so students often find their own fun on campus or go exploring in nearby areas. Overall, UMass Amherst is an excellent choice for students seeking a quality education in a supportive, dynamic environment.
Total Monthly ExpenseUSD 1600
Prepping time for classes44 hours/Week
Expected Annual SalaryUSD 150000
View All 12 Reviews
BBA in Marketing at UMass Amherst Highlights
BBA in Marketing
at UMass Amherst
- Isenberg Marketing students learn how to match wit, insight, and creativity with brand-building strategy and well-executed tactics
- As a marketing major, students will learn about:
- How to communicate with an audience
- Where to sell products
- How to price products
- Why and when consumers buy
- Students will leave Isenberg ready to excel in a range of marketing-related careers in:
- Market research
- Advertising services
- Copywriting
- Promotions
- Sales
Read more
BBA in Marketing at UMass Amherst Scholarships
BBA in Marketing
at UMass Amherst
Scholarship information is not available. You can apply to non-college specific scholarships available for
USA.
View all 119 scholarships
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About the author
Akanksha Malhotra is a Content Writer / Editor at Shiksha.com's Study Abroad vertical, creating content for University pages. She is a seasoned education writer with 5+ years of experience, including writing articles for all-India and state levels, r...Read Full Bio
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BBA in Marketing at UMass Amherst Contact Information
BBA in Marketing
at UMass Amherst