Illinois State University
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Master of Science in Marketing Analytics (STEM) 

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#262 in USA

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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Overview

Duration

1.5 - 2 years
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Tuition & Fees

18.54 Lakh
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Course Level

PG Degree

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Fees

icon1st year tuition fees
Fees componentsAmount (for 1 year)
Tuition & feesINR 18,53,836
iconOther expenses in 1st Year
Fees componentsAmount (for 1 year)
Hostel & MealsINR 9,81,531
InsuranceINR 68,588
Info IconCalculated at the exchange rate of 1 USD = INR 88.73 | Tuition & expenses were last updated on 2ⁿᵈ June 2025

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Curriculum

Latest curriculum for Master of Science in Marketing Analytics (STEM) at Illinois State University can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in MS at Illinois State University

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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Entry Requirements

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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Application Process

Step one
Prepare documents for application
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LOR
  • Submit the names and email addresses of two references for letters of recommendation within the online application
ESSAYS
  • Submit an essay that includes the following information:
    • Your professional goals and how the marketing analytics degree will help you achieve them
    • An explanation of what you gained professionally and/or personally from the experiences detailed in your resume (1 -2 paragraphs)
CV
  • Provide an updated resume

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Rankings

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Placements

ParticularsStatistics (2023)
Internship AvailableYes,

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Highlights

  • The Master of Science in Marketing Analytics provides students with both broad and deep technical skills in Marketing Analytics as marketing positions continue to evolve into a technical role within an organization
  • The Marketing Analytics Master's degree emphasizes the quantitative and analytical side of marketing managerial decision-making and provides breadth of coverage to include advanced data management and other business analytics foundations
  • The degree thoroughly trains students in use of business analytics to power data-driven, customer-centric decisions
  • This program is designed to provide a deep dive into advanced marketing analytics topics (advanced tools and analyses, brand management, digital marketing, sales forecasting) as well as a wide coverage of business analytics space: advanced business data management, programming for data science, latest platforms, data visualization, etc. with some room for customization to fit your individual needs
  • The curriculum covers a wide range of technologies and tools, including R, Python, Tableau, IBM SPSS Statistics, ForecastX, SQL, Machine Learning and AI using AWS and Google platforms, as well as digital marketing tools such as Google Analytics and SEO and SEM programs
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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Scholarships

Scholarship information is not available. You can apply to non-college specific scholarships available for USA.
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About the author

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Anushree Sinha

Study Abroad Expert

Anushree is a Graduate in Bachelor's degree in Journalism and Mass Communication and takes keen interest in content creation. She has affinity for writing and travelling around the world takes the top spot on her bucket list. Bringing out the creativ...Read Full Bio

Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
 
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Master of Science in Marketing Analytics (STEM)
 at 
Illinois State University 
Contact Information

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100 N University St, Normal, Illinois 61761
Normal ( Illinois)

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