What is Mobile Journalism (MoJo)?: Scope, Job Profiles & Top Recruiters
What is Mobile Journalism? - This relatively new form of journalism has been accepted in various international broadcasting channels to enhance their services as news providers, such as CNN, BBC, Al Jazeera, etc. Indian media, too, have started realising the shifts in reporting patterns, audience behaviour, and communication styles between the media and audience emerging due to mobile journalism and the digitalization of news. Some news organizations have taken up this practice earnestly while other organizations are still analyzing its potential and benefits in the newsrooms. Since it is an emerging extension in the Indian media industry, journalism students must know everything about mobile journalism, its scope, and career prospects. In this article, we will discuss the definition of Mobile Journalism, its relevance in India, its advantages and disadvantages, career scope, job profiles, top recruiters, etc. Read on to learn more about MOJO.
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Famous Journalists in India
- What is Mobile Journalism or MOJO?
- Mobile Journalism in India
- Mobile Journalism Scope
- Pros and Cons of Mobile Journalism
- Mobile Journalism Courses
- Job Profiles In Mobile Journalism
- Top Recruiters for Journalism
What is Mobile Journalism or MOJO?
With continuous modifications and advances in technology, news and information have always found new ways to reach out to their audiences in the form of print newspapers, radio, and broadcast. In recent years, a new and more unconventional manner of reporting news has emerged all over the globe. This new journalism practice is famously known as MOJO or Mobile Journalism. In simple words, mobile journalism is a process of gathering news information, carving it into a rightful story through editing applications, and finally, publishing it for the audience, and all of this is done on a single device i.e. a mobile phone.
It is journalism for the phone and by the phone which requires constant reinventions, be it with the kind of story told to the audience, or with the equipment used, keeping in mind the audience that a media organization is catering to Initially, mobile phones were used as a tool of crowd-sourcing where the citizens sent visual information of events such as natural disasters or bombing to the news organizations.
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Technological advances have enhanced the communication process. Now, it is easier, faster, and more convenient to connect and interact with people through social media platforms. Various social media organisations too, are working towards establishing a strong channel to engage audiences with quality videos and comments. The rise in technology and shift in communication process have magnified audience involvement by manifolds and now, facts and stories have started getting cross-verified by the viewers.
The institute does not specify a particular syllabus for the ACJ Entrance Test. However, it is common knowledge that the test mainly comprises of English, General Awareness, General Reasoning, Current Affairs, etc. Aspirants must brush up their language skills and current affairs before taking the exam. They can take up reading, solve general aptitude papers, English language papers and download news applications like DailyHunt or InShorts for the same.
Candidates can prepare following topics/subjects for IIMC Entrance Exam:
General Awareness, including an understanding of the current trends in social-political-economic sphere.
India's socio-political-cultural history, legal and Constitutional provisions, Rights of Citizens,
India's developmental issues – economy, infrastructure, health, education, environment, Science and technology etc.
Global developments and their impact on India
Awareness about media scene in India
Reasoning, Aptitude and mental make up
Language and expression skill
Literature, Cinema and Cultural scene
Analytical and comprehension skills
Ethics and values
Social Consciousness
Lateral thinking capabilities
General awareness about the field of Media & Communication
Mobile Journalism in India
Mobile Journalism is the youngest and the most convenient mobile tool, reaching out to several parts of the world rapidly. Indian media, too, realized the potential and usage of Mobile Journalism in India is now at its peak. Many renowned Indian Media organizations are practising mobile journalism, which has improved audience traffic on their websites and pages. Almost all media organizations have developed mobile applications to provide on-your-fingertip services to their consumers. Mobile Journalism is a boon for Indian media with a very bright scope.
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Mobile Journalism Scope
Growing trends in internet connectivity and smartphone handsets stand as major factors to support the potential of mobile journalism as an upcoming journalism practice in Indian Media. Several studies show favorable growth conditions which may prove advantageous for Mobile Journalism to develop in the Indian habitat. Indians are now moving towards consuming information on their mobile phones. Entertainment, news, social networking, and online communication, all are available on a single affordable device.
According to Mary Meeker’s research, Indian users/audiences spend an average of 28 hours on their phones per week. On the contrary, an average of 4 hours and 2 hours are spent on television and print respectively. In addition to this, 62% of the users who own smartphones surf social networking sites like Facebook and Twitter regularly. The introduction of affordable smartphones and cheap internet services in Indian markets have accelerated the process of news consumption on the Mobile Phone, especially, in the past two years. The growth is not limited to urban areas 37.7% of internet traffic is recorded from the rural areas of India with 16% internet penetration which makes them the areas for future market growth.
The exam conducting authority doesn't specify the syllabus of the Asian College of Journalism (ACJ). However, the question paper consists of two subjects: English and General Knowledge. Candidates appearing for the Asian College of Journalism exam 2024 must cover both these subjects to successfully qualify the examination. The English section will cover topics on English Grammar, Essay Writing and Reading Comprehension while General Knowledge will have questions on national and international current affairs.
The Manorama School of Communication does not specify a syllabus for their entrance exam. However, it is known that they test potential students on their language skills and general awareness. It is advised that the applicants brush up their language skills, practice some competitive language questions like error detection, rearranging sentences, synonyms, antonyms, etc. and keep up with some generic GA questions and current affairs. Having some knowledge of Journalism and Mass Communication also comes in handy while taking the test.
Some topics from which questions may appear in the MASCOM Entrance Test are listed below -
- Global developments and their impact on India
- Current affairs on sports, politics and economy
- The media scene in the country
- The Indian Freedom Struggle
- English language skills
- Malayalam language skills
Pros and Cons of Mobile Journalism
The pros of mobile journalism are endless. Mobile journalism allows journalists to be flexible. This form of journalism also allows journalists to move information in a variety of fashions. It costs less to have because the journalists won’t have to carry around large, special equipment everywhere they go.
You can’t have something good without it having issues too. Some cons come with mobile journalism. The transmission of information is limited by infrastructure. The technology hasn’t necessarily caught up to people’s desires. There have also been problems with quality and the apps work until they don’t.
Mobile Journalism is the beginning of a minimalistic journalism era that requires proper infrastructure and better reachability, i.e. affordable smartphones and better internet access. According to the recent data and evident growth in both mobile phone companies and internet service providers, India is a rich and potential state for MOJO to get started and accepted by Indian media sooner or later.
Mobile Journalism Courses
The popular UG and PG-level Journalism courses are given below:
| Popular Undergraduate Journalism Courses |
Popular Postgraduate Journalism Courses |
|---|---|
| Bachelor of Arts (Honours) Journalism | MA Journalism |
| BA Convergent Journalism | MA Convergent Journalism |
| Bachelor of Media Science | PG Diploma Course in Journalism (English) and (Hindi) |
| BSc in Mass Communication and Journalism | PG Diploma in Print and Broadcast Journalism |
Job Profiles In Mobile Journalism
The below-mentioned lists mention a few prominent career options one can land with a degree in Journalism in hand:
Content Marketer: Content marketers engage in creating videos, manifesting and curating articles and images by the editorial calendars to increase brand reach and awareness, increase product sales, start brand-related conversations, and create a sense of belongingness between the customers and brands.
Public relations specialist: Public relations professionals play a significant role in curating and maintaining a favourable public image for the organizations they represent and write press releases to shape public opinion and increase brand awareness and reach.
Reporter: This career is ideal for those who want to create newsworthy stories, pitch news segments, or develop content for television and digital publications. Having an option to work both, in front of and behind the cameras, reporting is considered to be one of the most significant jobs in Journalism.
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Top Recruiters for Journalism
Journalism being diverse and practical attracts much more than one can think of. Present-day and modernized-based Journalism attracts recruiters from all walks of, be it the corporate zone or the rampant changing political zones. The below-mentioned is a list of a few top recruiters for Journalism.
- Hindustan Times
- Times Group
- The Hindu
- India Group Today
- NDTV
- Zee Network
- The Indian Express
- BBC
- Network 18
- HT Media
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Candidates can prepare following topics/subjects for IIMC Entrance Exam: