Design

1. A brand logo should be easy to read, identify and pronounce so that the customers can remember the name and can come for the purchase again.
2. A brand logo should be attractive and unique. It should not be common and should be
catchy.
3. A brand logo should be capable enough to explain the benefits and qualities and also the utility of the product without creating confusion in the minds of the buyer.
4. A brand logo should be unique and distinctive and have a separate identity from the competitors.
5. A brand logo should be easy to advertise and should be adjustable enough to suit the packaging and labeling requirements of the products. 6. It should be versatile. It should have the capability to accommodate new products so
that they can be merged under same name.
7. A good brand is registered and legally protected so that it does not enter into any chaos later on and do not involve in illegal activities.
8. Brand logo is considered good when it is up-to-date or it is evergreen and does not get old.