Popular Mass Communication Job Profiles, Roles & Top Recruiters

Editors: People working in such a profile are responsible for planning the content of a newspaper, magazine or TV/radio news bulletin. They have the final say on the content as well as the presentation of a story.

Video Editor: Candidates working in this job profile need to ensure that the latest information is visually and aesthetically presented to audiences.

Graphic Editor: Graphic designers/artists design graphics for magazines, labels, print media and television journalism. They are responsible for designing informative infographics or charts for viewers/readers.

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Sound Mixer and Sound Recorder: Also known as production sound mixer, l location sound engineer, or location sound recordist, the typical ask of a sound mixer is to record all sounds on professional audio equipment on a set during the making of a film or television show.

Radio Jockey: People working under this job profile typically conduct a radio talk show. In this show, the RJ selects the topic of discussion, and music to be played and at the same time may even interact with the listeners over the phone, SMS or email.

Anchor: Also known as newscasters, news anchors or news analysts, people working under this job profile present shows/new bulletins on television. They are the face of the channel.

TV Producer: A television show producer is responsible for the conceptualization, show progress as well as completion of the entire shoot of the show. It is the top authority regarding the show he is producing. He/she needs to closely work with the show directors, production staff, and talent.

Radio Producer: Similar to a TV producer, a radio show producer is responsible for ensuring that the entire production work of the show goes smoothly. Apart from this, a radio show producer is also responsible for marketing as well as the distribution process of the radio show.

Photo Journalist: People working in this job profile need to properly click photographs, edit them and thereafter present these images in a way that they can communicate the story of a recent happening visually to viewers. Photojournalists can work for a local publication or for national or international publications where sometimes they even have to put themselves in regularly changing or (sometimes) dangerous situations. 

Video Journalist: Similar to the job profile of a Photo Journalist, Video Journalists are expected to provide their channels with the latest footage/videos of a recent happening. This is necessary so that viewers can see and understand the ground reality. However, in the age of new media, video journalists are slowly and steadily being made to handle all the different jobs that go with producing a news story right from its start to its finish.

Illustrator: People opting to make a career as an Illustrator are required to produce still drawings that can be used in a story or that convey an entire story/message of their own. These illustrations are used in newspapers, books, magazines, advertisements, greeting cards and packaging.

Cartoonist: Candidates opting for such a career profile make comical or satirical sketches on different genres such as politics, cultural events etc. Most newspapers/magazines have an in-house cartoonist for their publications. Cartoonists can even take up freelance projects.

Public Relations Officer: People in this profession deal with managing the reputation of a firm or an individual. A PR Officer tries to influence opinion as well as behavior towards their client in order to build, maintain as well as manage their client’s reputation. 

Blog Writer: Candidates wanting to make a career in this profile need to write and edit stories on specific beats and topics as represented by the blog. These days many people, start their own blog and even end up earning money from it. 

Director: The job profile of a director for a TV show or movie is quite similar. While a show/movie is being produced the director is responsible for supervising the usage as well as placement of professional video cameras, lighting equipment, microphones, and other props. Apart from this a director also needs to give cue to the talent and direct the camera person for the placement as well as movement of his equipment.

Vision Mixer: People working in such a job profile need to edit programs live, that is, as they are being transmitted or recorded. Vision mixers while broadcasting visuals need to use a variety of transition methods, like cuts, wipes, fadeout/in, and frame manipulation

Scriptwriter: People aspiring to pursue a career as a scriptwriter typically need to be skilled writers who can prepare scripts for commercials, plays, shows, and dramas that appear on television, in films or on stage.

Newer Mass Communication Job Roles 

With the rampant use of the internet and social media these days, a whole different set of mass communication job profiles have emerged. Some of them are listed below. 

• Social Media Managers - Every other company these days has a social media presence that has a big hand in getting them recognition. Social media managers are hired by these businesses to manage their presence and activity online. The job may entail managing posting schedules, collaborating with digital content creators, analysing performance, maintaining brand image, managing campaigns, managing communities, ensuring legal compliance, etc.
• Digital Content Creators - This job profile allows mass comm graduates to work for companies or themselves. With trends and fads emerging and dying constantly, digital content creators have plenty to do. They usually have to put out content in the form of text, audio, videos, photographs, stories, etc. The more engagement and impressions they get, the more they can monetise their work. YouTubers, Influencers, Writers, Podcasters, etc. are all different types of digital content creators.
• Digital Marketing Specialists - These specialists are responsible for running ads, and marketing campaigns, and managing these campaigns across platforms like social media, websites and search engines. 
• Online Community Managers - Community moderators and managers are responsible for creating engagement between businesses and their target audience by keeping the conversation going through media. 
• SEO Specialists - People in this mass communication job profile are responsible for making content visible on search engines so that a large number of target audiences can be reached.  
• Influencer Marketing Agents -  These professionals are essentially the middlemen between brands and content creators on social media. They are responsible for getting the two parties the best deals, finding suitable content creators for a particular campaign, managing campaigns, planning posting schedules, arranging shoots, etc. 

Mass Communication and Media Top Recruiters

Mass communication has a wide range of applications and is an excellent method for students to begin their careers. Mass communication provides several opportunities for pupils by allowing them to work in a variety of fields. After earning a Mass Communication degree, students can pursue careers in photography, news editing, journalism, or radio jockeying. He or she could even continue his or her education and earn a Master's degree in this profession.

Obtaining a master's degree increases a student's employability and opens up work options at higher levels. Mass communication is a highly sought-after course, with many reputable organizations looking for graduates. The following are the top mass communication recruiters:

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