Digital Marketing Courses in Canada: Top Universities, Fees, Scope

Canada offers a wide range of digital marketing courses at various levels. Canadian institutions are renowned for their practical approach, industry partnerships, and opportunities for internships and co-op placements. Students can choose from full-time, part-time, and online programs to suit their individual needs and career goals.

The Digital world is growing rapidly. Now, every brand and customer is connecting online. Due to the high penetration of the internet and wide-spreading digital technology, Canada is one of the best destinations for pursuing digital marketing courses. Digital marketing has become one of the most popular fields in recent times as businesses are becoming more dependent on online modes of publicity and public outreach.

McGill University, University of Ottawa, and University of Alberta are some of the top universities in Canada which offer digital marketing courses. The average salary of digital marketers in Canada is CAD 57,413 per year. This article is for those students who are considering Canadian universities to pursue digital marketing courses in Canada.

Why Study Digital Marketing Courses in Canada

Let us look at some of the top reasons to pursue a digital marketing degree in Canada:

• Quality Academics: Canada is known for its high-quality academics and top-ranked universities. These universities provide excellent courses that improve the employability of students.
• Job Opportunities: Canada’s growing economy and thriving digital marketing industry offer excellent job opportunities both within Canada and internationally.
• Part-time Work: While studying in Canada, students also have the option to pursue part-time work in Canada to cover the cost of studying.
• Post-study Work Permit: Students, who pursue courses of at least 8 months in duration, can apply for the postgraduate work permit in Canada (called PGWP Canada) and can work there.
• Multicultural Society: Canada is popular for its multicultural society and pro-immigration policies. International students do not feel out of place while studying or working in Canada.

Best Universities for Digital Marketing in Canada

When it comes to digital marketing universities in Canada, some of the top ones include the University of Alberta, McMaster University, University of Waterloo, etc. The table given below provides a list of universities that offer digital marketing courses in Canada. Their ranking and tuition fees have also been mentioned:

In addition to the above universities, there are certain colleges in Canada that offer digital marketing courses. Some of the best colleges in Canada for digital marketing are given in the table below:

Whether it is masters in digital marketing or a PG diploma in digital marketing in Canada, students are taught various topics such as website planning and creation, search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, analytics and reporting, and other similar topics. It is advised that students research the course curriculum of the university or college before making a final decision.

Eligibility for Digital Marketing Courses in Canada

The following points provide an overview of the eligibility for 2 year digital marketing course in Canada:

• Formal Schooling: Formal schooling with a certain minimum percentage is required (usually above 70%).
• Undergraduate Degree: An undergraduate degree from a recognized university is required for admission to a master's or PG diploma in digital marketing in Canada. Certain universities might require a cut-off CGPA as well (typically, above 3.0).
• English Language Test Scores: Students are expected to provide proof of English language proficiency with the help of IELTS, TOEFL, PTE, etc. The IELTS score range is usually 6.0 to 7.5; whereas, the TOEFL iBT score range is 80 to 100.
• Standard Test Scores: Certain colleges may require the GRE or GMAT for an MBA in digital marketing in Canada.

Admission Requirements for Digital Marketing in Canada

Admission requirements for digital marketing courses in Canada for international students are given in the points below:

• Bachelor’s degree with a certain CGPA (if applying for a Master’s or PG Diploma).
• Academic or Professional experience (university-specific).
• GRE or GMAT scores.
• English language proficiency test scores: IELTS, TOEFL, or Duolingo score.
• Latest resume.
• Statement of Purpose (SOP).
• LORs (Letters of recommendation).

• Essay.

Digital Marketing Course in Canada Fees

The digital marketing course in Canada fees may range from CAD 6,000 to CAD 70,000 per year depending on the university and academic level. Moreover, these costs are subject to change as per the university norms. Hence, it is important for students to visit the official web pages of the universities and colleges. In addition to the cost of studying, students are expected to bear around CAD 19,000 per year as the cost of living in Canada.

Jobs after Digital Marketing Courses in Canada

According to Glassdoor, the average salary of a digital marketing specialist in Canada is nearly CAD 61,000 per annum. Some of the job profiles include:

• Digital Marketing Manager
• SEO Manager
• Social Media Manager
• Content Manager
• SEM Specialist
• Web Analytics Specialist

The salary may vary depending on your university/college, experience, skill sets, location, organization, and various other factors.

Now that students are aware of all the details of digital marketing courses in Canada, they must carry out their research as well. For help with university applications, students seeking to study abroad can contact our Shiksha Study Abroad Counsellors. The comments section below allows candidates to contact us as well.