MSc in Consumer Insights and Branding Strategy
4.1 /5
- Public University
School of Business
Talk to ExpertMSc in Consumer Insights and Branding Strategy at Maynooth University Overview
MSc in Consumer Insights and Branding Strategy
at Maynooth University
A 1 year long MSc in Consumer Insights and Branding Strategy is offered by Maynooth University at PG level.
The course admission process requires students to submit a valid score in exams such as IELTS, TOEFL, PTE and Duolingo.
Additionally, to know general details about the course, the students must also know the cost of attendance. For the first-year, Maynooth University tuition fees for MSc in Consumer Insights and Branding Strategy is EUR 18,000. On top of this, the students are required to bear the cost of living expenses. The average Maynooth University cost of living is EUR 5,411. This includes accommodation rent, food expenses, books, supplies, utilities, etc.
Duration | 1 year |
Tuition & Fees | ₹18.85 Lakh Get Fees details |
International Students Admission Website | Go to Website  |
Official Career Service Website | Go to Website |
Course Level | PG Degree |
MSc in Consumer Insights and Branding Strategy
Table of content
- Overview
- Fees
- Entry Requirements
- Rankings
- Highlights
- Scholarships
MSc in Consumer Insights and Branding Strategy at Maynooth University Fees
MSc in Consumer Insights and Branding Strategy
at Maynooth University
The first-year tuition fees that students are required to pay as per the Maynooth University MSc in Consumer Insights and Branding Strategy fee structure. The total cost of living at the university is estimated to be EUR 5,411 which includes the costs of housing, food, and other utilities. The total costs may vary based on the expenses of the student and the lifestyle being followed by them. Some additional fees may also be charged by the Maynooth University during the course duration. The complete fee breakdown of the MSc in Consumer Insights and Branding Strategy is around EUR 18,000 which is shown in the table below.
1st year tuition fees | Fees components | Amount (for 1 year) |
|---|---|
| Tuition & fees | INR 18,84,600 |
Other expenses in 1st Year | Fees components | Amount (for 1 year) |
|---|---|
| Hostel & Meals | INR 5,66,532 |
| Application fee | INR 5,235 |
Calculated at the exchange rate of 1 Euro = INR 104.7 | Tuition & expenses were last updated on 7ᵗʰ February 2025Download exam sample paper
TOEFL
TOEFL
PTE
IELTS
Duolingo
MSc in Consumer Insights and Branding Strategy at Maynooth University Entry Requirements
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Requirements for 12th grade
- No specific cutoff mentioned
Graduation
- 55%
- Read less
- Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline and/or media, psychology or psychological studies.
- Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in business-to-consumer marketing or branding will also be considered.
- In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position in business-to-consumer marketing or branding. This is done through the Maynooth
University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning. - International applicants must have a recognised primary degree in business and/or media, psychology or psychological studies, which is considered equivalent to Irish university primary degree (Level 8) at 2.2. Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in business-to-consumer marketing or branding will also be considered.
- Applicants from India must have a 3 Years and 4 Years Bachelor Degree with 55% (52% from Delhi, Mumbai, Pune, Calcutta & Anna and top 100 NIRF ranked institutions 2024)
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GPA
Percentage
CGPA
Out of 4
3 year degree accepted
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Convert your GPA to Percentage
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
Out of 4
TOEFL
- Marks - 90/120
- No less than 21 in writing and at least 19 in every other section
-
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PTE
- Marks - 63/90
- with no less than 59 for each item in the Communicative Skills section
IELTS
- Marks - 6.5/9
- with no less than 6.0 in each band
- Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
Duolingo
- Marks - 120/160
- with no less than 110 in literacy, conversation and comprehension subscores and no less than 95 in production
Sign-up to view details
MSc in Consumer Insights and Branding Strategy at Maynooth University Rankings
MSc in Consumer Insights and Branding Strategy
at Maynooth University
University Ranking
| Rank | Rank Publisher |
|---|---|
| #289 | |
| #501 | |
| #801 |
Maynooth UniversityStudents Ratings & Reviews
4.1/5
27 Verified ReviewsVibe of Campus
- Academically oriented
- Friendly
- Easy going
- Multi-dimensional
Student Views
- 66% students never faced discrimination in this university
Internships3.4
Part time work3.7
Post study jobs3.8
Quality of faculty4.5
Student Life4.6
Value for money4.1
Public transportation4.6
Safety4.7
Indian Food3.8
Permanent Immigration4.1
A
Anonymous
MSc Data Science and Analytics - Batch of 2025
Offered by Maynooth University
4.4
Great campus support and learning opportunities.
Tips: Setting into college was a good experience. At first, I needed some time to adapt to the new culture and teaching style, but the supportive faculty and friendly students made the transition easier. I didn't apply for scholarships, but I found the facilities and resources provided to be very helpful for academics and professional growth. The campus environment feels welcoming, and the opportunities for learning and networking are excellent. Overall, I am satisfied with both my course and the university experience.
Likes (Public transportation): The public transport system is excellent, with buses and trains providing quick and affordable connections between the campus and the city. The services are frequent, reliable, and easily trackable via apps. Student discounts also make it very cost-effective, so I rarely need taxis or private transportation.
Dislikes (Safety): The campus has security staff and CCTV, which makes it reasonably safe, but some areas feel less secure at night due to poor lighting. While I haven't faced major issues, I feel that more frequent patrols and awareness programs would improve the overall sense of safety for students.
Reviewed on 2 Sep 2025Read more
V
VAMSI KRISHNA KANCHARAPU
MSc in Computer Science (Software Engineering) - Batch of 2025
Offered by Maynooth University
4.5
Maynooth University is one of the best, offering various cultural experiences.
Tips: Students should be thoroughly prepared for a completely different learning environment compared to studies in India. While I did not personally take advantage of any scholarships, the university typically offers scholarships based on the chosen program, ranging from 2,000 to 5,000 euros off the tuition fee.
Likes (Part time work): There are many part-time jobs available in Maynooth, making it easy to find work if you're proactive. The average pay is around 13.75 per hour. It's also possible to balance academics with part-time work, as classes are typically held for a maximum of 3-4 days a week.
Dislikes (Post study jobs): There are many companies in Ireland that offer sponsorships. Software developers can expect salaries ranging from 35,000 to 60,000, while business analysts earn between 32,000 and 55,000. Salary packages vary based on experience, sector, and location, but teaching and healthcare roles generally offer higher entry salaries.
Reviewed on 2 Sep 2025Read more
A
Anonymous
MSc in Business Analytics - Batch of 2025
Offered by Maynooth University
2.5
A safe space to interact and collaborate with like minded individuals.
Tips: Maynooth offers a friendly, inclusive environment with strong academic support. Be prepared for independent learning and apply early for accommodation. The transition was smooth; people are warm and helpful. I did notice a shift to a more independent and discussion-based academic style. I didn't receive any scholarship.
Likes (Safety): I felt very secure on campus with few incidents, but I docked one point due to occasional late-night bus delays and poorly lit side streets off campus. Apart from campus security, there are emergency blue-light call stations around campus, a 24/7 student-support hotline, and well-marked walking routes with CCTV coverage. Dublin's locals are incredibly friendly and helpful when you're lost. However, I once witnessed a minor pickpocket attempt on a crowded Luas tram, so always keep valuables secure.
Dislikes (Internships): There's a noticeable lack of advertised internship opportunities through the university, making it hard to secure relevant placements. Career Services offers occasional workshops and drop-in CV reviews, but one-to-one support is limited, and you largely have to network independently. Most internships posted aren't tailored to my specific discipline, so I've had to seek external industry contacts to find suitable roles.
Reviewed on 11 Jun 2025Read more
A
Anonymous
MSc Business Management - Batch of 2025
Offered by Maynooth University
4.6
The campus is quite student friendly and safe.
Tips: I will suggest that students learn how to search for the best articles online, which will help students during assignment time. Learn more about academic writing, as it helps a lot with assignments. Try to be friendly with everyone, as it will help you to be a good student. The faculty is extremely understanding and will assist you with your projects.
Likes (Safety): The management of the university ensures the safety of both students and the campus itself. The management regularly conducts fire drills, and they take student safety seriously by making sure all their security practices align with those of the local police department.
Dislikes (Indian Food): Indian food at Maynooth is expensive. There are a few places on campus that offer a wide selection of foods, including pizza, Indian, sandwiches, etc. , but they can be price. Plus, the food is on the greasy side, which isn't everyone preference. It's definitely cheaper to eat off-campus.
Reviewed on 18 Jun 2025Read more
A
Anonymous
MSc Business Management - Batch of 2025
Offered by Maynooth University
3.3
Great University with good faculty.
Tips: I got a scholarship and applied through the PAC website while applying for admission. I changed my dressing style and some food, but I have adapted to some Irish food. I have experienced great friendships and a helping nature from the students and faculty.
Likes (Value for money): The university is good. Good faculty gives us good projects to work on for group work, and we get to work with students from other countries. The faculty are from different countries and have experience in teaching. They assist us with the projects and help us.
Dislikes (Indian Food): The canteen has Irish food and things like chips and cool drinks, but it's in the same price range as the places outside of the university. I understand that the students at the university are mostly from Ireland, but there should be more food options for the students who came from different countries.
Reviewed on 5 Jun 2025Read more
View All 32 Reviews
MSc in Consumer Insights and Branding Strategy at Maynooth University Highlights
MSc in Consumer Insights and Branding Strategy
at Maynooth University
- In a dynamic, rapidly changing business world, marketers need to understand how to build brands and maintain strong brands over time. Strong brands are central to a company?s success. Organisations in the consumer goods, luxury, services, business-to-business, non-profit and sports sectors all benefit from having strong brands. This programme targets the critical need for expertise in branding strategy.
- In addition, most modern businesses place an emphasis on understanding consumer behaviour to drive their marketing and branding strategies. Effective branding strategies help to generate positive customer responses such as brand recognition, word of mouth, brand trust, and brand loyalty.
- Gaining consumer insights helps firms to plan, drive and evaluate their marketing strategies, to develop and maintain their brands, and to evaluate the effectiveness of branding activities. This programme is unique as it focuses on consumer insights to address these needs, and to inform branding strategies.
MSc in Consumer Insights and Branding Strategy at Maynooth University Important Dates
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Sep , 2025
Course Commencement Date
MSc in Consumer Insights and Branding Strategy at Maynooth University Scholarships
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Scholarship information is not available. You can apply to non-college specific scholarships available for
Ireland.
View all 35 scholarships
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About the author
Kanishk Aggarwal
Study Abroad Expert
Kanishk Aggarwal is a content writer at Shiksha.com, creating content for universities abroad. Having pursued an M.Sc. in Forensic Science from GD Goenka University, Gurugram, he has been creating content across diverse domains. When not guiding stud...Read Full Bio
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MSc in Consumer Insights and Branding Strategy at Maynooth University Contact Information
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Address
Maynooth, Co. Kildare, Ireland
Maynooth ( Other - Ireland)
Phone
Email
international.office@mu.ie
(For general query)
international.admissions@mu.ie
(For admission query)
Go to College Website ->