MSc in Consumer Insights and Branding Strategy
4.1 /5
- Public University
School of Business
Talk to ExpertMSc in Consumer Insights and Branding Strategy at Maynooth University Overview
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Offered at the PG level of study by the Maynooth University, MSc in Consumer Insights and Branding Strategy is one of the top choices among international students around the globe. Students can do this course over a period of 1 year. Plus, candidates must meet the minimum score requirements for aptitude test and English proficiency exams such as IELTS, TOEFL, PTE and Duolingo for admissions to the university for MSc in Consumer Insights and Branding Strategy. Also, they must submit all the required documents. When it comes to the expenses of studying this program, the cost is divided into two parts, annual tuition cost and the cost of living. The annual Maynooth University tuition fee for MSc in Consumer Insights and Branding Strategy is around Euro 18,000 (INR 1,993,140). Also, the cost of living sums up to be around Euro 5,411 (INR 599,160). Note that this amount does not include:
- Housing
- Transportation
- Food
- Books and supplies
- Other miscellaneous expenses
Duration | 1 year |
Tuition & Fees | ₹19.15 Lakh Get Fees details |
International Students Admission Website | Go to Website  |
Official Career Service Website | Go to Website |
Course Level | PG Degree |
MSc in Consumer Insights and Branding Strategy
Table of contents
MSc in Consumer Insights and Branding Strategy at Maynooth University Fees
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Students interested in pursuing a MSc in Consumer Insights and Branding Strategy from Maynooth University must fulfil the associated monetary requirements that come with the course. The fee structure includes the payment of the first-year tuition fee. Students must also plan for some other costs they may incur associated with living in Ireland such as rent, food, medical, travel & other expenditures. The overall estimated cost of living students can expect to incur is around Euro 5,411 (INR 599,160). The cost may vary as per the lifestyle being pursued by the students & some other fees that may be charged by Maynooth University over the duration of studies. The first year tuition fee for MSc in Consumer Insights and Branding Strategy is around Euro 18,000 (INR 1,993,140). For a more detailed fee breakdown regarding the MSc in Consumer Insights and Branding Strategy from Maynooth University, refer the table given below:
1st year tuition fees | Fees components | Amount (for 1 year) |
|---|---|
| Tuition & fees | INR 19,15,416 |
| Application Fee | INR 5,321 |
Other expenses in 1st Year | Fees components | Amount (for 1 year) |
|---|---|
| Hostel & Meals | INR 5,75,795 |
| Total approximate fees | INR 5,75,795 |
Calculated at the exchange rate of 1 Euro = INR 106.41198 | Tuition & expenses were last updated on 21ˢᵗ August 2026Download exam sample paper
TOEFL
TOEFL
PTE
IELTS
Duolingo
MSc in Consumer Insights and Branding Strategy at Maynooth University Entry Requirements
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Requirements for 12th grade
- No specific cutoff mentioned
Graduation
- 55%
- Read less
- Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline and/or media, psychology or psychological studies.
- Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in business-to-consumer marketing or branding will also be considered.
- In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 10 years relevant work experience at least 3 of which must be in a management position in business-to-consumer marketing or branding. This is done through the Maynooth
University Procedure for Non-Standard Entrants and Recognition of Prior Experiential Learning. - International applicants must have a recognised primary degree in business and/or media, psychology or psychological studies, which is considered equivalent to Irish university primary degree (Level 8) at 2.2. Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in business-to-consumer marketing or branding will also be considered.
- Applicants from India must have a 3 Years and 4 Years Bachelor Degree with 55% (52% from Delhi, Mumbai, Pune, Calcutta & Anna and top 100 NIRF ranked institutions 2024)
Convert your GPA to Percentage
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
Out of 4
3 year degree accepted
Sign-up to view details
Convert your GPA to Percentage
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
Out of 4
TOEFL
- Marks - 90/120
- No less than 21 in writing and at least 19 in every other section
-
Register for TOEFL iBT® Test Today and get Rs 500 Off. Use code SHIKTOEFL to avail the discount. Hurry Register now for TOEFL
PTE
- Marks - 63/90
- with no less than 59 for each item in the Communicative Skills section
IELTS
- Marks - 6.5/9
- with no less than 6.0 in each band
- Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
Duolingo
- Marks - 120/160
- with no less than 110 in literacy, conversation and comprehension subscores and no less than 95 in production
Sign-up to view details
MSc in Consumer Insights and Branding Strategy at Maynooth University Rankings
MSc in Consumer Insights and Branding Strategy
at Maynooth University
University Ranking
| Rank | Rank Publisher |
|---|---|
| #7 | |
| #501 | |
| #801 |
Maynooth UniversityStudents Ratings & Reviews
4.1/5
35 Verified ReviewsStudent Views (Based on Reviews)
- 58% students never faced discrimination in this university
Vibe of Campus
Academically oriented
Friendly
Easy going
Fun loving
Internships3.3
Part time work3.6
Post study jobs3.5
Quality of faculty4.5
Student Life4.6
Value for money4.2
Public transportation4.5
Safety4.8
Indian Food3.8
Permanent Immigration4
A
Anonymous
Bsc Computer Science & Software Engineering (ARTS) (CSA) - Batch of 2026
4.4
.Growth and living away.
Tips: Be open for discomfort. Its hard moving countries to a completely foreign place and you will feel the difference and homesickness. Be open to immerse yourself in all the experiences you can possibly get, meet everyone you can and try to talk to everyone.
Likes (Indian Food): I am not usually someone who cooks a lot so there are quite a lot of options for indian food. There are tiffin services as well base on your locality. Maynooth in particular doesn't have a lot but you will find a lot in Dublin and around. In maynooth however there are a lot of food options .
Dislikes (Post study jobs): I think the main difference in colleges here is that they do not offer placements so it is hard and you need to do everything on your own. Most companies take from internships and the rest have specific graduate roles that only open in a certain windows.
Total Monthly ExpenseEuro 1500
Prepping time for classes10 hours/Week
Expected Annual SalaryEuro 44000
A
Anonymous
MSc in Business Analytics - Batch of 2026
3.5
Student life at Maynooth university
Tips: I am completely satisfied with university life, but exams might be unpredictable because professors would urge for exams without any prior notice. The university regained my communication and interpersonal skills, and the course structure and academic environment are very flexible and satisfactory.
Likes (Student Life): The classes for business analytics students would be mostly 2 or 3 days per week, which means we can find work-life balance for those who have part-time jobs. Moreover, there are clubs like STEM and other events for students; students who are excited about sports can be part of them but genuinely need to find time to invest in them.
Dislikes (Internships): I rated 1 for internships because there were not many opportunities for M.Sc. business analytics students, as it is just a 1-year course; there was not much direct guidance given from the university side to students, and students needed to search for internships.
Total Monthly ExpenseEuro 780
Prepping time for classes40 hours/Week
Expected Annual SalaryEuro 40000
A
Anonymous
BSc Computer Science & Software Engineering (CSS) - Batch of 2028
3.0
A very expensive degree.
Tips: Partially satisfied, best of both worlds, easy going and good education. I cope up pretty well, a bit of cultural shift but it's not as hard. I didn't avail scholarships, I got it through normal means. I feel I am satisfied with my university to a certain level but I am not complaining.
Total Monthly ExpenseEuro 1000
Prepping time for classes23 hours/Week
Expected Annual SalaryEuro 10400
A
Anonymous
MSc in Business Management - Batch of 2026
4.3
A subtle trampoline for growth.
Tips: I experienced a great cultural shift after coming here. We all have a concrete plan before but landing here nullifies all our expectations and plans. You will 100% come across a path that you didn't plan but is best for your growth. It will take time to assimilate into a new way of life, but sooner or later, you will enjoy it. I didn't get any scholarship. University, course and country, all three are great for me, fully satisfied.
Likes (Quality of faculty): The faculty is great at welcoming international students, they organise inclusion events specially to have us international students feel at home. You can easily approach any faculty member regardless of their hierarchy. Teaching methodology is quite different compared to India. After a month or two you will grasp the process. There are lecturers from all across the globe.
Dislikes (Internships): Here in Ireland, it's not like India, where companies will come after. The faculty will provide you with the best tools they can but it's up to our efforts to go after an internship opportunity, so the biggest hurdle for this is you being on a student visa. Companies want to invest their time in people they can train for the long term, and with Visa requirements, there is uncertainty from our side.
Total Monthly ExpenseEuro 650
Prepping time for classes30 hours/Week
Expected Annual SalaryEuro 45000
M
Mahammad Thufail
MSc in Business Analytics - Batch of 2025
4.3
You get to experience a lot of things, like new friends, new ethnic exposure, mentors, etc.
Tips: Network with people.
Participate in the clubs and other activities.
Join the volunteering stuff.
Come out of the comfort zone and be independent. Try to make friends with people from other countries you will get a good exposure. Don't be in an Indian group all the time, be self dependent and look for better options.
Try to look for accommodation on Facebook.
Bring part time CV and give it to as many shops as you can.
Likes (Quality of faculty): Faculty is amazing and super helpful.
Teaching is mainly like an open schooling so you have to make notes by yourself as they won't give any notes.
Assignments are strict so don't try to copy from the AI, otherwise you will fail in that subject.
Dislikes (Part time work): It's a bit difficult to get part time unless you go alone with a CV and give it to all the shops
On campus part time is very competitive but not impossible so keep applying from the college website all the time for the mentor or assistant roles.
14.15/hour is the current payment.
Total Monthly ExpenseEuro 150
Prepping time for classes15 hours/Week
Expected Annual SalaryEuro 40375
View All 45 Reviews
MSc in Consumer Insights and Branding Strategy at Maynooth University Highlights
MSc in Consumer Insights and Branding Strategy
at Maynooth University
- In a dynamic, rapidly changing business world, marketers need to understand how to build brands and maintain strong brands over time. Strong brands are central to a company?s success. Organisations in the consumer goods, luxury, services, business-to-business, non-profit and sports sectors all benefit from having strong brands. This programme targets the critical need for expertise in branding strategy.
- In addition, most modern businesses place an emphasis on understanding consumer behaviour to drive their marketing and branding strategies. Effective branding strategies help to generate positive customer responses such as brand recognition, word of mouth, brand trust, and brand loyalty.
- Gaining consumer insights helps firms to plan, drive and evaluate their marketing strategies, to develop and maintain their brands, and to evaluate the effectiveness of branding activities. This programme is unique as it focuses on consumer insights to address these needs, and to inform branding strategies.
MSc in Consumer Insights and Branding Strategy at Maynooth University Important Dates
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Sep , 2026
Course Commencement Date
MSc in Consumer Insights and Branding Strategy at Maynooth University Scholarships
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Scholarship information is not available. You can apply to non-college specific scholarships available for
Ireland.
View all 46 scholarships
Resources for you
Learn the process in simple steps with these guides handpicked for you
Explore courses offered by Maynooth University
Select the Degree you are Interested in
Other Courses offered by Maynooth University
View Other 239 Courses
About the author
Kanishk Aggarwal
Study Abroad Expert
Study in IrelandUniversities in IrelandUniversities in MaynoothMaynooth UniversityMSc in Consumer Insights and Branding StrategyMSc in Consumer Insights and Branding Strategy at Maynooth University Popular & recent articles
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Raushan Kumar · Oct 1, 2026
12.8K views · 1 comment
Priya Garg · Jan 14, 2026
136 views
Priya Garg · May 29, 2025
Aishwarya Bhatnagar · Jul 16, 2026
10.3K views
View more articles
MSc in Consumer Insights and Branding Strategy at Maynooth University Contact Information
MSc in Consumer Insights and Branding Strategy
at Maynooth University
Address
Maynooth, Co. Kildare, Ireland
Maynooth ( Other - Ireland)
Phone
Email
international.office@mu.ie
(For general query)
international.admissions@mu.ie
(For admission query)
Go to College Website ->