MA Marketing, Consumer Behaviour and Communication
- Private University
Faculty of Communication, Public Relations and Advertising
Talk to ExpertMA Marketing, Consumer Behaviour and Communication at IULM Overview
IULM University has been pioneering MA Marketing, Consumer Behaviour and Communication at PG level. The program has a duration of 2 years. This particular course is directed towards individuals who seek a higher level of the educational cycle. The program is considered one of the best in the country, which is responsible for the program's excellent quality and honoring. For the course, applicants must satisfy evaluation based on eligibility criteria among which entrance scores obtained in tests such as IELTS and TOEFL are imperative for attaining admission. The IULM University tuition fee for the first year to pursue this course is Euro 10,806 (INR 1,196,548). Added should be living expenditures, rent, hostel fees, boards, books and supplies, utilities, or any other expense for the course. This complete budgeting plan ensures that the students go through their college life hassle-free.
Duration | 2 years |
Tuition & Fees | ₹11.74 Lakh Get Fees details |
International Students Admission Website | Go to Website  |
Official Career Service Website | Go to Website |
Course Level | PG Degree |
MA Marketing, Consumer Behaviour and Communication at IULM Fees
Students are required to pay the first-year tuition fee as per the IULM University MA Marketing, Consumer Behaviour and Communication fee structure. In addition to tuition costs students should budget for
- housing
- food
- other utilities
1st year tuition fees | Fees components | Amount (for 1 year) |
|---|---|
| Tuition & fees | INR 11,73,968 |
| Application Fee | INR 6,518 |
Other expenses in 1st Year | Fees components | Amount (for 1 year) |
|---|---|
| Hostel & Meals | INR 5,10,610 |
| Total approximate fees | INR 5,10,610 |
Calculated at the exchange rate of 1 Euro = INR 108.6404 | Tuition & expenses were last updated on 5ᵗʰ October 2026
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MA Marketing, Consumer Behaviour and Communication at IULM Entry Requirements
- No specific cutoff mentioned
- 55%
- Applicants must have a Bachelor’s degree
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- Marks - 87/120
- Register for TOEFL iBT® Test Today and get Rs 500 Off. Use code SHIKTOEFL to avail the discount. Hurry Register now for TOEFL
- Marks - 5.5/9
- Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
- All candidates, both internal and external, must apply for admission to the test and pay €110 the corresponding fee
- Not mentioned
MA Marketing, Consumer Behaviour and Communication at IULM Application Process
- At least 2 reference(s) should be provided.
- curriculum vitae/resumé
-
bachelor’s degree diploma in original language and a certified Italian translation (only for non-EU languages) if already available
-
official transcript of records in the original language and a certified Italian translation (only for non-EU languages) covering the entire Bachelor’s degree path
-
Italian/English proficiency certificate at level B2 of CEFR
-
passport
- motivation letter in Italian or English
- Students can pay their fees in three installments
MA Marketing, Consumer Behaviour and Communication at IULM Rankings
MA Marketing, Consumer Behaviour and Communication at IULM Placements
| Particulars | Statistics (2026) |
|---|---|
| % Batch placed | 85.7 |
| Internship Available | Yes, At the end of the second year, in addition to the curricular internship |
MA Marketing, Consumer Behaviour and Communication at IULM Highlights
- Marketing today means being present in the mind and life of the consumer with your brand, offering experiences and opportunities for contact with your products in physical and digital sales networks, and generating relationships and online conversations with your customers
- The Master’s Degree Course in Marketing, Consumption and Communication teaches students how to do all this in a modern, professional and effective way
- The course will enable them to acquire the knowledge and application skills needed for marketing and corporate, brand and product communication. At the end of the training, the student can use ‘classic’ media and digital media, above-the-line and below-the-line, in an integrated manner
MA Marketing, Consumer Behaviour and Communication at IULM Important Dates
MA Marketing, Consumer Behaviour and Communication at IULM Scholarships
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MA Marketing, Consumer Behaviour and Communication at IULM Contact Information
Via Carlo Bo, 1 - 20143 Milano
Milan ( Other - Italy)
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