Master of Science (MSc) Digital Marketing and Analytics
4.0 /5- Private University
Talk to ExpertMaster of Science (MSc) Digital Marketing and Analytics at DBS Overview
Master of Science (MSc) Digital Marketing and Analytics
at DBS
Our counselors guided 14 students in securing admission to this course. Know moreThe Dublin Business School provides an exceptional Master of Science (MSc) Digital Marketing and Analytics program at the PG level, designed to be completed in 1 year.
To gain admission to the program, students must meet the requirements for the course, which include having a valid score on tests like IELTS and Duolingo. One of the most important things that students have to keep in mind before applying is to know the number of seats available. This is to be done to have an idea about whether to apply early or not.
The Dublin Business School tuition fee for the first year of the Master of Science (MSc) Digital Marketing and Analytics is EUR 14,500.
Duration | 1 year Get Curriculum |
Tuition & Fees | ₹15.18 Lakh Get Fees details |
International Students Admission Website | Go to Website  |
Official Career Service Website | Go to Website |
Course Level | PG Degree |
Master of Science (MSc) Digital Marketing and Analytics
Table of content
- Overview
- Fees
- Curriculum
- Entry Requirements
- Application Process
- Highlights
- Scholarships
Master of Science (MSc) Digital Marketing and Analytics at DBS Fees
Master of Science (MSc) Digital Marketing and Analytics
at DBS
Students interested in pursuing a Master of Science (MSc) Digital Marketing and Analytics from Dublin Business School must fulfil the associated monetary requirements that come with the course. The fee structure includes the payment of the first-year tuition fee. Students must also plan for some other costs they may incur associated with living in Ireland such as rent, food, medical, travel and other expenditures.
The cost may vary as per the lifestyle being pursued by the students and some other fees that may be charged by Dublin Business School over the duration of studies. The first year tuition fee for Master of Science (MSc) Digital Marketing and Analytics is around EUR 14,500.
For a more detailed fee breakdown regarding the Master of Science (MSc) Digital Marketing and Analytics from Dublin Business School, refer the table given below:
1st year tuition fees | Fees components | Amount (for 1 year) |
|---|---|
| Tuition & fees | INR 15,18,150 |
Other expenses in 1st Year | Fees components | Amount (for 1 year) |
|---|---|
| Insurance | INR 16,752 |
| Total approximate fees | INR 16,752 |
Calculated at the exchange rate of 1 Euro = INR 104.7 | Tuition & expenses were last updated on 4ᵗʰ February 2025Master of Science (MSc) Digital Marketing and Analytics at DBS Curriculum
Master of Science (MSc) Digital Marketing and Analytics
at DBS
Candidates can download and check-out the Dublin Business School Master of Science (MSc) Digital Marketing and Analytics here by clicking on the green button below. The curriculum PDF contains multiple information such as subjects taught, electives available and other course content. It also covers semester-wise course structure breakup.
Download exam sample paper
IELTS
IELTS
Duolingo
PTE
Master of Science (MSc) Digital Marketing and Analytics at DBS Entry Requirements
Master of Science (MSc) Digital Marketing and Analytics
at DBS
Requirements for 12th grade
- No specific cutoff mentioned
Graduation
- 50%
- The minimum entry requirements for the MSc in Digital Marketing and Analytics are:
- A minimum Second Class Level 8 Honours Degree (2.2) in a cognate discipline from a recognised third level institution or an equivalent professional qualification such as MMII.
- The minimum entry requirements for the MSc in Digital Marketing and Analytics are:
Convert your GPA to Percentage
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GPA
Percentage
CGPA
Out of 4
PTE
- No specific cutoff mentioned
Sign-up to view details
Convert your GPA to Percentage
Calculate your score and check your eligibility at over 2000+ universities.
GPA
Percentage
CGPA
Out of 4
IELTS
- Marks - 6/9
- Get a Full FREE IELTS Prep Course with Shiksha Study Abroad – Limited Seats for Weekend & Weekday Batches! Register now for IELTS
Duolingo
- Marks - 105/160
- Take Duolingo English Test from your home, in just 1 hour and get results in 2 days. 70% cheaper than other English Tests. Register now for Duolingo
Conditional Offer
- Not mentioned
Sign-up to view details
Master of Science (MSc) Digital Marketing and Analytics at DBS Application Process
Master of Science (MSc) Digital Marketing and Analytics
at DBS
Step one
Prepare documents for application
LOR
- Reference letters required
CV
- Curriculum Vitae is required
Step two
Additional documents required
- Academic Transcripts (original and official English translation where issued in another language)
- Proof of Identification (birth certificate, drivers licence or passport)
- Proof of English Language proficiency
- Passport
Step three
Start your online application
Dublin Business SchoolStudents Ratings & Reviews
4/5
137 Verified ReviewsVibe of Campus
- Academically oriented
- Friendly
- Easy going
- Fun loving
Student Views
- 57% students never faced discrimination in this university
Internships3.4
Part time work3.7
Post study jobs3.7
Quality of faculty4
Student Life4
Value for money3.9
Public transportation4.6
Safety4.3
Indian Food4
Permanent Immigration3.9
K
karan
Master of Science (MSc) Management Practice - Batch of 2026
Offered by Dublin Business School
3.2
A career-focused college with global exposure and growth opportunities.
Tips: DBS is a career-focused institution located centrally in Dublin. The coursework is assignment-heavy, including group projects and presentations. While on-campus part-time jobs are limited, students often find off-campus opportunities. Given Dublin's high cost of living, financial planning is essential.
Likes (Public transportation): Dublin's public transport is excellent. DBS is centrally located and well-connected by buses, LUAS (tram), and DART (train). The services are frequent, reliable, and cover most areas of the city. With student Leap Card discounts, travel is affordable and convenient for daily commutes.
Dislikes (Part time work): As a DBS student, on-campus part-time roles are limited and competitive, so most students work off-campus in cafes, retail, or delivery services. Balancing 15-20 hours weekly with academics is manageable but demanding. The average pay is €12-15/hour, which helps with living costs but not tuition.
Reviewed on 1 Sep 2025Read more
R
Roshan
Master of Science (MSc) International Accounting & Finance - Batch of 2025
Offered by Dublin Business School
2.4
College without placement.
Tips: Students should be aware of the campus environment, placement and internship opportunities, job prospects, the behaviour of people both inside and outside the college, and the cost of living. I received a scholarship of approximately 500 euros, but I am not very satisfied, as the situation for students in Ireland is quite challenging.
Likes (Safety): I love the city. It's very good to explore Ireland. People are friendly, but the situation is getting worse these days. However, I haven't had any negative experiences like those reported in the news. I love visiting many places in Ireland, but job opportunities are very limited due to the influx of students.
Dislikes (Permanent Immigration): Getting a permanent residence in Ireland after studies is very difficult. Even after passing 9 ACCA papers, I am struggling to find even part-time work. Security and care home jobs are the only options available to students, and I haven't had any success in my job applications.
Reviewed on 21 Aug 2025Read more
A
Anonymous
Master of Science (MSc) Digital Marketing and Analytics - Batch of 2025
Offered by Dublin Business School
2.5
DBS offers a practical, career-focused education with strong industry links.
Tips: Before joining Dublin Business School (DBS), students should understand that it offers a practical, career-focused education with strong industry links. The teaching approach emphasises interactive learning and real-world application, so being proactive, participating in class discussions, and engaging with group projects are key to success. It's also important to be prepared for self-directed learning and critical thinking. The transition to life at DBS was both exciting and challenging. One noticeable cultural shift was the informal and open relationship between students and faculty. Irish academic culture encourages independence, unlike the more structured and exam-oriented systems in some other countries. Social integration was made easier through student societies, networking events, and a friendly, multicultural environment. I availed of a partial academic scholarship awarded based on my undergraduate performance and Statement of Purpose. The allowance helped cover a portion of my tuition fee, easing financial pressure. Details and deadlines for scholarships are clearly listed on the DBS website, and early application improves your chances. Overall, I'm satisfied with my university, course, and life in Ireland. DBS provides valuable exposure through industry-focused modules and guest lectures. The support services for international students are excellent, from visa guidance to career counselling. Dublin, as a city, is safe, student-friendly, and offers good part-time work opportunities.
Likes (Public transportation): There is a wide choice and number of transportation options available in Dublin city, including trams, buses, and local trains, all at discounted rates for students. The campus's central location makes commuting very easy, with convenient roadside and nearby bus stop access.
Dislikes (Permanent Immigration): The chances of getting a PR as per the country's norms makes it very difficult to get one and this has also got a direct effevt on getting job. Factors such as salary threshold, EEA and other non EU country policies etc. Makes the PR chances very low. Also there are only fewer jobs available for this stream.
Reviewed on 24 Jul 2025Read more
A
Anonymous
Master of Science (MSc) in Business Analytics - Batch of 2026
Offered by Dublin Business School
2.1
Campus life doesn't offer much international experience, as there are few international students.
Tips: Before joining, students taking any subject should have at least basic knowledge of that subject, as the college teaches at an advanced level. This could be problematic for new students lacking that foundation. Also, campus life doesn't offer much international experience, as there are few international students. The college provides a scholarship of 1000 euros to all students, which is adequate. While I'm okay with the college and course, I'm not fully satisfied, not only with the subjects but also with the weather and other aspects.
Likes (Public transportation): The college offers good transportation options, including bus, train, and Luas, which are easily accessible and convenient. However, the inconsistent signal, occurring every 100 meters, can be problematic when in a hurry.
Dislikes (Indian Food): In Ireland, there are many hotels and restaurants offering dine-in and takeaway options. However, as Indians, our food habits may not suit us. Even if someone wants to try the local cuisine, the prices are not student-friendly. Therefore, I prefer cooking my own meals, which is more economical than eating out.
Reviewed on 15 Aug 2025Read more
A
Anonymous
Master of Science (MSc) in Business Analytics - Batch of 2026
Offered by Dublin Business School
2.8
Friendly college with connectivity to city centre.
Tips: Attendance is crucial, so maintain good attendance. For assignments, do your own work and avoid using AI tools excessively, as professors can detect their use. Timely submission of assignments is also required to meet the exam passing criteria, and avoid using assignment helpers.
Likes (Public transportation): The public transportation system is excellent, offering good connectivity. Students receive a Leap card, allowing travel for one Euro. The bus service is consistent, with buses arriving every 15 minutes. Travel costs are also very affordable for students, and the TFI application provides real-time bus location and schedule information.
Dislikes (Internships): Mostly EU students are considered for internship. Rarely Non EU gets selected for an internship. Internships are available in most of the companies but companies prefer EU students for them. Also even if you have relevant experience they won't consider.
Reviewed on 24 Jul 2025Read more
View All 173 Reviews
Master of Science (MSc) Digital Marketing and Analytics at DBS Highlights
Master of Science (MSc) Digital Marketing and Analytics
at DBS
- The Master of Science in Digital Marketing and Analytics programme enables learners to develop the specialised skills and attributes necessary to meet the demand of the modern-day digital marketing environment and be able to make fully informed marketing decisions at leadership level.
- Graduates of the Master of Science in Digital Marketing and Analytics will understand the core principles of digital marketing and analytics, be equipped to utilise data and visualisation tools, apply the appropriate marketing models, and inform business decision making in an ethical context.
- The programme’s specific objectives are as follows:
Imbue a critical analysis of the current and emerging theories of digital marketing, informed by up-to-date research and activity in the digital marketing field.
Develop practical skills in problem identification and problem-solving using data, and carrying out the digital marketing activities of an organisation.
Identify and develop autonomous learning skills for the graduates of tomorrow who can work both independently and collaboratively.
Master of Science (MSc) Digital Marketing and Analytics at DBS Important Dates
Master of Science (MSc) Digital Marketing and Analytics
at DBS
Apr , 2025
Course Commencement Date (Spring)
Sep , 2025
Course Commencement Date (Fall)
Master of Science (MSc) Digital Marketing and Analytics at DBS Scholarships
Master of Science (MSc) Digital Marketing and Analytics
at DBS
Scholarship information is not available. You can apply to non-college specific scholarships available for
Ireland.
View all 34 scholarships
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Master of Science (MSc) Digital Marketing and Analytics at DBS Contact Information
Master of Science (MSc) Digital Marketing and Analytics
at DBS
Address
Aungier Street, 13/14 Aungier Street, Dublin 2, Dublin, D02 WC04, Ireland
Dublin ( Other - Ireland)
Phone
Email
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