Masters in Marketing in Canada: Top Universities, Eligibility, Cost, Syllabus, Scope
Masters in Marketing in Canada: Canadian universities offer Masters in Marketing as a two-year program. Usually, a Master's in Marketing is offered in two types of degree programs. It is offered as a Marketing MBA which is a specialized professional course and MSc in Marketing in Canada is a research-based program. In this article, we will inform you everything about studying MS in Marketing in Canada. This is a specialized degree that equips students with real-world challenges in the area of marketing.
Marketing is an essential tool for businesses that contribute to their growth. Apart from traditional marketing, today's students need to learn about digital marketing, marketing communications, and brand management. Here, one learns about consumer behaviour patterns or their psychology to spend more on one thing and less on the other.
The article provides details about the best MSc Marketing programmes in Canada. Some of the best MSc Marketing programmes in Canada are offered by Queen's University, York University, Concordia University, the University of Saskatchewan, and the University of Guelph. The "best" is difficult to define because it depends on each person's interests and qualifications. Nonetheless, QS World Rankings and other rating agencies have repeatedly given these colleges excellent rankings. While selecting a university, you may also want to take into account aspects like location, programme structure, curriculum, and fees.
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What is Masters in Marketing?
A Master's in Marketing is a graduate degree program that focuses on providing students with in-depth knowledge and skills in various aspects of marketing. It is designed for individuals who are interested in understanding consumer behaviour, developing effective marketing strategies, and excelling in the dynamic world of marketing. Here are some key points about Masters in Marketing programs:
- Curriculum: A variety of subjects, including marketing strategy, consumer behaviour, market research, branding, digital marketing, advertising, and sales management are frequently covered in master's in marketing programmes. A thorough understanding of marketing principles, theories, and best practices is what the curriculum seeks to deliver.
- Skill Development: Masters in Marketing in Canada courses are designed to help students improve their analytical, strategic, and critical thinking abilities as well as their capacity for applying marketing concepts to practical situations. Case studies, projects, and internships are common opportunities for students to get real-world experience.
- Specializations: Specialisations or concentrations in particular areas of marketing, such as digital marketing, brand management, international marketing, or marketing analytics, are available in several Master's in Marketing programmes. These specialisations give students the chance to concentrate on their areas of interest and gain knowledge in a particular area of marketing.
- Career Opportunities: Graduates of masters in marketing in Canada programmes can choose from a number of marketing-related and related professional options. Market researcher, advertising manager, digital marketing specialist, and sales manager are among the often-used job titles. Depending on criteria including the job sectors in Canada, region, and level of experience, the specific career options and pay potential may change.
- Networking: Students can network with alumni, other students, and professionals in the business through several master's in marketing programmes. Future career chances, mentorship opportunities, and staying current on industry trends can all benefit from this networking.
Reasons to Study Masters in Marketing in Canada
Studying for a Masters in Marketing in Canada can offer several advantages and opportunities. Here are some reasons why pursuing a Masters in Marketing in Canada may be a good choice:
- Quality Education: Canada is renowned for having a top-notch educational system. Excellent marketing programmes are offered by universities and colleges in Canada, giving students a solid foundation in knowledge and abilities.
- Employment Opportunities: The Canadian marketing industry is expanding significantly, with the end of 2023 seeing the advertising market reach a value of $12.5 billion. As a result, there is an increasing need for marketing specialists, with a 19% rise in job possibilities predicted by 2029.
- Diverse Courses: MS in marketing in Canada programmes provide a wide selection of specialisations and course options. You can choose programmes that are tailored to your individual interests and professional aspirations, whether you are interested in digital marketing, brand management, market research, or advertising.
- Post-Study Work: After completing an MS in Marketing in Canada, students may apply for a post-study work permit in Canada (PGWP Canada) that may allow them to work for up to 3 years. After this, students may apply for Canada PR as well.
- Part-Time Work: While studying masters in marketing in Canada, students may also work part-time in Canada to offset their costs of studying and living.
- Quality of Life: Canada has a reputation for safety and a good standard of living. It provides a cosmopolitan setting, stunning scenery, and a friendly community that can enhance and support your academic experience.
Finding the perfect fit for your academic and professional goals requires research into certain Canadian universities and their Masters in Marketing programmes. When making your choice, take into account elements including programme repute, faculty qualifications, curriculum, connections to businesses, and possibilities for hands-on learning.
Top Universities Offering Masters in Marketing or MSc in Marketing in Canada
Some of the top universities in Canada offering MSc in Marketing and Masters in Marketing.
| Universities |
Course name |
|---|---|
| MSc in Marketing |
|
| Master of Marketing (MMKG) |
|
| Master of Science (MSc) in Marketing |
|
| MSc in Marketing |
|
| MSc in Marketing and Consumer Studies |
|
| MSc Marketing (Mgt) |
|
| MPP in Digital Society |
|
| MBA Marketing |
|
| MBA Marketing |
|
| MSc in Marketing |
Eligibility of Masters in Marketing in Canada
To get into an MS in Marketing, a candidate need not have work experience. However, having work experience is always an added advantage for those looking to pursue an MBA in Marketing. Some of the other requirements for MS in Marketing in Canada are mentioned below.
- GMAT/GRE scores: Usually, MBA programs ask for GMAT scores, whereas those looking to study MSc can go for the GRE, however, it may differ from university to university
- A bachelor's degree: A bachelor's degree (preferably a 4-year degree) from a recognized institute
Documents required to get into MS in Marketing
Students also need supporting documents to get admission to a master's program.
- Official transcripts
- Latest resume
- Personal Statement
- IELTS/TOEFL/PTE scores to prove English language proficiency
- References (usually for MBA programs)
Difference between MSc in Marketing and MBA in Marketing
Getting into an MSc in Marketing is easier in comparison to an MBA in Marketing. MSc in Marketing is a more research-driven program that is designed for students who wish to study doctoral (PhD) studies and want a career in academia. They study marketing strategy and consumer behaviour. They do in-depth research on consumer behaviour, consumer persuasion, brand management, and branding. This is the reason MBA Marketing is more popular among students who wish to go to the best colleges for MBA in Marketing in Canada. Here, students learn about branding, advertising, digital marketing, and market research.
Cost of Studying MSc in Marketing in Canada
The average first-year cost of studying MSc in Marketing in Canada is Rs 17.79 Lakh for the first year, whereas, the average first-year living expenses are Rs 5.43 Lakh. The cost of living in Canada for international students may vary from one city to another and your lifestyle.
Note: The average tuition fee is based on 151 MIM courses in Canada
Note: The average living expenses are based on 108 colleges in Canada
MIM Scholarships for International Students
International students who wish to study in Canada can take benefit of scholarships available to pursue MIM in Canada. Students looking to study MSc in Marketing in Canada can avail of scholarships ranging from $7,500 to $16,500. Some of the popular scholarships available to study Marketing in Canada are mentioned below.
- John Molson School of Business at Concordia University awards $7,500 to MSc students annually.
- Ontario Graduate Scholarships (OGS): The Ontario Graduate Scholarship (OGS) encourages excellence in graduate studies at publicly assisted universities in Ontario. Both programs are jointly funded by the Ontario government and participating institutions.
- BBM scholarship: The BBM scholarship is an investment in the development of individuals in research that will be beneficial for the Canadian broadcasting industry.
MS in Marketing Syllabus
The MS in Marketing curriculum includes some of the core courses of fundaments of marketing. It also includes consumer behaviour, marketing management, preparing a marketing strategy, product management, advertising, and digital marketing. Apart from this, some of the electives may include branding, retail marketing, and business-to-business analysis.
Jobs after MSc in Marketing and MBA Marketing Canada
A master's degree in marketing provides graduates with ample knowledge and skills in marketing. Graduates have the option to work as brand managers or go into advertising, marketing, promotion, and public relations. A marketing graduate can make around CAD70,000 after completing a master's in marketing in Canada. Some of the job profiles for marketing graduates are mentioned below. Marketing managers are responsible for evaluating and developing market strategies and staying ahead of their counterparts. They have to promote products or services and at the same time fulfil customer satisfaction.
- Marketing Manager
- Sales Manager
- Market Research Analyst
- Advertising and Promotions Manager
- Brand Manager
Now that the students are aware of Masters in Marketing in Canada, they can make an informed decision.
Candidates looking to study abroad can get in touch with our Shiksha Study Abroad Counsellors for assistance with university applications. Candidates can also write to us in the comments section below.
Also, Read:
| MS in Nursing in Canada | Masters in Finance from Canada: All you need to know |
| MBA Jobs in Canada | BBA in Canada for Indian Students |
Masters in Marketing in Canada FAQs
Q. Is it worth studying in Canada for Indian students?
A. For students from India, studying in Canada may be worthwhile for a variety of reasons. First off, Canada is a desirable alternative for students looking for a good return on their investment because it provides high-quality education at reasonable tuition costs. Since Canadian degrees are regarded and widely recognised, they can lead to a variety of professional options both domestically and abroad. In addition, Canada offers a welcoming community, a good standard of life, and a cosmopolitan environment. Additionally, the government provides post-study work permits so that foreign students can get worthwhile work experience after completing their education. Additionally, Canada has immigration policies that make it easier to move from being a student to a worker and eventually a permanent resident.
Q. It is worth pursuing masters in marketing in Canada?
A. In Canada, pursuing a Masters in Marketing degree can be worthwhile. International students, particularly those from India, find Canada to be an attractive option because of its high-quality education and reasonable tuition costs. Because Canadian degrees are recognised and valued internationally, they can give Indian students excellent credentials and open doors to a variety of employment options both domestically and abroad. Canada's marketing industry is expanding, and the need for marketing specialists is rising. Canada also provides immigration programmes and post-study work permits to ease the transition from studying to working and maybe becoming a permanent resident. For Indian students, living in Canada's safe, secure environment and high level of life makes for a wonderful and enriching experience. The ideal fit for a person's academic and professional goals should be determined by doing research on particular universities and their Masters in Marketing programmes. Overall, though, earning a master's degree in marketing in Canada may provide Indian students with a top-notch education, exposure to a variety of cultures, and bright career prospects in the dynamic profession of marketing.
Q. Which are the top universities for studying MS in Marketing in Canada?
A. Some of the top universities for studying Masters in Marketing in Canada include:
- Queen's University
- York University
- Concordia University
- University of Saskatchewan
- University of Guelph
- University of Lethbridge
- McMaster University
- Western University - Ivey Business School
These colleges provide courses that teach comprehensive marketing knowledge and abilities, putting students on the path to lucrative professions in the industry. Finding the ideal fit for your academic and professional goals requires research into the particular programme offers, admission requirements, and faculty specialisation at each university.
Q. What are the job opportunities after masters in marketing in Canada?
A. Numerous work options are available in Canada for those who pursue a Masters in Marketing. Canada's marketing industry is expanding significantly, and more employment possibilities are anticipated. By the end of 2023, the advertising industry alone is anticipated to be worth $12.5 billion, making it Canada's biggest and fastest-growing industry.
Some potential job roles after completing a Masters in Marketing in Canada include:
- Brand Manager
- Social Media Specialist
- Market Research Analyst
- Digital Marketing Manager
- Advertising Manager
- Sales Manager
- Marketing Consultant
- Product Manager
- Public Relations Specialist
To gain a thorough grasp of the marketing job market in Canada, it is crucial to carry out additional studies on employment prospects, market trends, and particular businesses. After earning the degree, networking, internships, and acquiring real-world experience can all considerably improve job prospects.
Q. What are the admission requirements for MS in Marketing in Canada?
A. The admission requirements for a Master's in Marketing program in Canada may vary depending on the university and program. However, here are some common admission requirements that you may come across:
- UG Degree: You will need to have completed a four-year undergraduate degree from a recognized post-secondary institution. Most universities require a minimum Grade Point Average (GPA) for admission. This minimum GPA can vary, but it is typically around 3.0 (on a 4.0 scale) or equivalent.
- Entrance Exams: Certain universities in Canada might ask for standardized exams such as the GMAT or the GRE.
- English Language Proficiency: If English is not your first language, you may need to demonstrate proficiency in English by submitting scores from English language tests, such as the IELTS, TOEFL, PTE, DET, etc.
- Statement of Purpose: Applicants are often required to write a statement of purpose or personal statement outlining their academic and career goals, as well as their motivation for pursuing a Masters in Marketing in Canada.
- Letters of Recommendation: Universities require applicants to submit letters of recommendation from academic or professional references.
- Admission Essay: Universities might also ask for admission essays that require students to answer specific questions.
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