IIM Calcutta - Indian Institute of Management Joka Kolkata Answered Questions

Hi Ishita,
I am an English Honors graduate as well and nothing brings me more pleasure than to inform you about the wise decision you're planning to take after this. Advertising is a booming sector and has a lot to offer to aspirants like you.
Apart from the top colleges you've mentioned, there are few other colleges which are widely known for their cutting edge curriculum in advertising that helps you meet the challenges for growing in the field of advertising. Here is the list of them:
1) XIC, Mumbai (Xavier Institute of Communications, Mumbai)
2) ISBM, Pune ( International School of Business and Media, Pune)
3) Asian College of Journalism, Chennai
4) Film and Television Institute of India, Pune
5) AJ Kidwai Mass Communication Research Centre, Jamia Milia Islamia, New Delhi
You may try your luck for any of these in the order that I've mentioned. They are best in the field of Advertising and Public Relations as well. Feel free to raise more queries.
Best of luck.

Hi Shrija,
For cracking GD/PI, you need to read a lot. Newspapers would be highly helpful as they would let you form an opinion and also the content is the hot topic for any GD (In case it is not abstract).
Apart from that I would suggest you read some books on Indian History, Geography and Polity. They also help you a lot in PI as well as GD.
Hope that helps.
Regards,
Pranav

Retail Management ranging from retail operations, retail communication, retail financial management, retail store planning, resources and merchandise management. In Retail Management, you will also have chances in franchises, visual merchandising, store management, information technology (online retailing) in retail and many other diverse domains.
You can also join in fashion or retail industry as management trainees, retail merchandiser, category manager, buyer, department manager, retail manager, floor manager district manager, fashion consultant, etc. with national and international brands like Reliance, Shoppers Stop, Lifestyle, Pantaloon, Big Bazar, Bata, Chanel, Burberry, Armani, Versace, Tommy Hilfiger, Puma, Zara, Benetton etc.

IIM Bangalore gives more weightage to past academic performances + work experience and less weightage to CAT marks whereas IIM A&C gives high weightage to CAT marks only. So, you've got high chances with IIM A&C if you score well in CAT and medium chances with IIM Bangalore.
IIM Bangalore Final selection (66 Marks) = CAT (20) + X (15) + XII (10) + UG (15) + Work Experience (6). So, 30% of the weightage given to CAT and 70% weightage given to academics + work experience.